This video did:
1. 500 comments
2. 100+ DMs
3. 100+ inbounds (form fills on website organically)
4. Took us 5 hours to setup all the retro TVs in the background
I have generated 30B views organically on the internet over the last 5 years.
I have taken every playbook, and piece of knowhow I developed and am now doing it for other folks.
The result?
Maybe the weirdest agency of all time.
We sell no fixed scopes. We create a custom strategy for every single person who books a call with us.
This has led to 20+ successful case studies this year of us driving inbound, viewership, and followers for our partners.
Everyone who leaves a comment on this post will get sent a real Claude skill that my team put together with our years of context.
(Highly highly likely some of you are gonna take this skill and white label it).
I have generated 30B views organically on the internet over the last 5 years.
I have taken every playbook, and piece of knowhow I developed and am now doing it for other folks.
The result?
Maybe the weirdest agency of all time.
We sell no fixed scopes. We create a custom strategy for every single person who books a call with us.
This has led to 20+ successful case studies this year of us driving inbound, viewership, and followers for our partners.
Everyone who leaves a comment on this post will get sent a real Claude skill that my team put together with our years of context.
(Highly highly likely some of you are gonna take this skill and white label it).
How do you launch a new product line without tying up capital?
Ridge uses a bonded warehouse, automatically pulling inventory to fulfill orders as they come in.
Sean Frank explains how this gave them a real cost advantage launching luggage: https://t.co/zqKCHJdQ84
Here's how the best founders control costs without slowing down.
We put seven founders with billions in combined revenue on one stage and asked them what actually gives their businesses an edge.
Four of them gave remarkably similar answers, and Kevin explained the strategy behind his own model, keeping high level strategy in the U.S. while building a global team of exceptional operators to control costs and maintain coverage around the clock.
The advantage isn't just spending less. It's knowing exactly where your best people should sit and where your capital creates the most leverage.
That's the model we build at Activate every day.
Last week, at a time like this, the sharpest minds in ecommerce descended on a mansion in the Hamptons. What followed was a day of fun and real, meaningful connection. 🏕️
Powered by @northbeam, @attentiveHQ, @getpostpilot, @dataships and @getoutersignal.
This debate of organic vs paid is dumb.
Don’t choose either. Just make great creatives for both. They’re the same thing.
The best ads are just great organic videos.
I'll die on this hill...
There is absolutely no reason you should touch paid ads until you're doing $5 to $10 million in revenue.
Learn how to create demand organically through content, partnerships, and outreach first. That's enough to take you to that 5-10M mark. Then once that engine is running, layer ads on top.
If you do it the other way around you risk getting eaten up by rising ad costs before your margins can absorb it.
Two “idiots” walk into a bar. 48 hours later they’re business partners, selling unwashed clothes on eBay.
Now? 14M pairs of underwear + one of the most beloved brands.
NEW OPERATORS TITANS with Shinesty’s co-founders and hosts @mbertulli@KatyMimari
From vintage clothes
And 1980s sunglasses
To white-labeled shirts
Then holiday costumes
COVID killed event category
So all-in on underwear
Now 12,000 SKUs
500K TikTok followers
14M pairs of underwear
Stumbling forward + winning
“Nobody else has the balls to sell this category the way we would.”