Gist

We make AI discovery solutions purpose-built for your business.

[Gist @GetGistAI]

Gist GEO is here.

Know how AI sees your brand. Know what to do about it.

Free 14-day trial: https://t.co/aUwNQLgbG5

[Gist @GetGistAI]

The rules of discovery have changed.

Read Gist CMO Peter Sloterdyk's full breakdown in Adweek on why Generative Engine Optimization (GEO) requires moving beyond volume and building real technical authority: https://t.co/XAeEEK2wp9

[Gist @GetGistAI]

"Producing a massive volume of 'helpful' content without a corresponding increase in true structural authority is no longer a growth strategy. It’s an archiving strategy." - Gist CMO Peter Sloterdyk

[Adweek Branded @awbrandshare]

AI search is rewriting the rules of discovery, and the brands showing up in answers aren’t always the biggest—they’re the best understood. @GetGistAI shares that the window to shape your “share of answer” is open, but it’s closing fast.
https://t.co/bnblxtLpBF

[Gist @GetGistAI]

"Most brands have no idea whether ChatGPT recommends them, ignores them, or gets them wrong."

That's the problem Gist GEO was built to solve, and @themediacopilot did a great job unpacking it in their launch coverage this week. Thanks to Christopher Allbritton for the thoughtful read on AI's brand blind spot.

Full article: https://t.co/itITQDixZv

[Gist @GetGistAI]

"Somewhere around 2018, on the edge of the marketing desert, the drugs began to take hold."

In honor of 4/20, we're explaining Brand Visibility in the voice of someone who would've appreciated the date.

AI traffic is up 1,200%.
58% of consumers have moved on from search.
Brands are disappearing from the places decisions get made.

We broke down how, why, and what comes next:

Fear & Loathing in Advertising: https://t.co/aYRRaMCFg7

#BrandVisibility #FearAndLoathingInAdvertising

[Gist @GetGistAI]

FYI: YouTube accounts for nearly a third of all social media citations in Google AI Overviews.

Our CMO broke down why with @emarketer: "YouTube was already structured for semantic understanding."

Full breakdown: https://t.co/ngovZVdFjM

#BrandVisibility #AISearch

[EMARKETER @eMarketer]

⏳Ad Buyer Strategies Summit is one month away! Have you secured your ticket yet?https://t.co/VEGLql9IhJ

📅May 14, 2026
📍City Winery, New York City

Thank you to our sponsors @philoTV, @UseGistAI, @verve_inc, @partnerize, @viasat Ads, Audience Path, and @ROKT.

#EMARKETERSummit

[Gist @GetGistAI]

Only 30% of brands remain visible from one AI answer to the next. You check once, see your brand, and move on. Run the same query tomorrow and there's a 70% chance you're gone.

If your team can't answer these right now, you're flying blind:

Are you showing up? (AI Mention Share)
Are you being cited? (Share of Citations)
Are you being recommended? (AI Recommendation Rate)
Is AI getting your story right? (Attribution Accuracy)

#BrandVisibility #AISearch

[Gist @GetGistAI]

Want AI to cite your brand? Four things to check on your top pages this week:

1️⃣Lead with your answer. AI extracts the first clear statement it finds.

2️⃣Add FAQ schema. Gives AI a clean extraction path.

3️⃣Make your brand name obvious. AI doesn't guess.

4️⃣Confirm you're crawlable. If AI can't access your pages, none of this matters.

#BrandVisibility #AEO

[Gist @GetGistAI]

@chambrelame @chambrelame hope you're right.

https://t.co/jR7RkMyIya

[Gist @GetGistAI]

Paid and organic search have operated in separate rooms for 20 years. AI search just forced them into the same meeting, and most teams don’t have a shared playbook yet.

[Gist @GetGistAI]

GEO is where most teams have a blind spot. Only 30% of brands remain visible from one AI answer to the next. Ranking well doesn't guarantee AI will cite you or get your story right.

[Gist @GetGistAI]

SEO gets you ranked. AEO gets you answered. GEO gets you cited.

Three layers of search visibility: a 🧵

#BrandVisibility #AISearch

[Gist @GetGistAI]

AEO is newer but the stakes are high. If AI doesn't select your content as the answer, there's no click to win.

[Gist @GetGistAI]

The through line from every conversation at SXSW so far:

The brands making real progress are the ones asking the best questions. Curiosity is the differentiator right now.

[Gist @GetGistAI]

Our CMO Peter Sloterdyk sat down with ATM today at SXSW to talk about Brand Visibility in AI. One thing he said that we keep coming back to: "Without curiosity, stalemate is inevitable."

#SXSW2026 #BrandVisibility

[Gist @GetGistAI]

He said this in the context of hiring and building teams, but it applies to how brands are approaching AI right now too.

The companies treating AI visibility as a checkbox are falling behind the ones who are genuinely curious about how it works, and what it changes.

[Gist @GetGistAI]

The Gist team is in Austin this week. If you're at #SXSW2026 and want to talk about #BrandVisibility in AI, come find us.

[Gist @GetGistAI]

Brand Visibility is how your brand shows up when AI is the one answering. It’s worth paying attention to now.

🔗 https://t.co/s7mRQfb5UQ

#BrandVisibility #AISearch #ZeroClick

[Gist @GetGistAI]

87% of CMOs say their board has already asked for an AI search strategy. The teams that figure out how to show up when AI is answering, not just when humans are clicking, are going to have a real advantage.