Get in the Game

An essential guide for marketers and execs wishing to integrate their brands with modern games and esports, coming July 26th on @WileyBusiness by @JDStringfield

[Ascent Audio @ascent_audio]

Happy release day to these great new #audiobooks! CHOOSING TO PROSPER by Bola Sokunbi, GET IN THE GAME by @JDStringfield What are you listening to today?

[Jonathan Stringfield @JDStringfield]

My own personal goose on pre-orders for @GetNTheGameBook

[Jonathan Stringfield @JDStringfield]

Excited that my new piece in @VentureBeat is live. Web3 proponents are looking to the metaverse as a means to fast-track consumer adoption of blockchain, yet are increasingly pushing the metaverse in the direction of web2.

Understanding gaming & virtual worlds therein is the key

[Jonathan Stringfield @JDStringfield]

"Gamer" toxicity has been rampant lately. It's a concern for marketers, but one which has not been well understood. Here is a more nuanced take from my new book, @GetNTheGameBook, out July 26th wherever books are sold.
#marketing #gaming #esports

https://t.co/VJ3cXw7F4s

[Jonathan Stringfield @JDStringfield]

The market is correcting - so too must our thinking.

So, again: Web3 is not the Metaverse. Web3 and Metaverse may or may not come to fruition, but their success or failure is independent, and this distinction is more important than ever. #web3 #metaverse

https://t.co/4ka897kxXT

[Get in the Game @GetNTheGameBook]

Understanding gaming is fundamental to any future “metaverse” strategy. Here is a perfect example as to why. #Metaverse #gaming #Web3

[Jonathan Stringfield @JDStringfield]

WSJ article quoting a McKinsey study with the sub-header “Seventy-nine percent of survey respondents said they have already made a purchase in the metaverse”

Hm. You know? Let’s just do a little double click on that annnnnnd…there it is.

Gaming. You’re talking about gaming.

[Jonathan Stringfield @JDStringfield]

Ongoing investment in gaming is at an all time high, not unlike the broader conversation among brands and businesses. And yet, I can't shake the feeling that gaming isn't really the point in either case - and this is a mistake. Read on:

https://t.co/JQ4okqcIxA

[Jonathan Stringfield @JDStringfield]

2022 was well positioned to be the year of landmark releases in gaming…right up until it wasn’t.

What is an annoyance to game fans is a lesson for those who have had their interest in virtual worlds or the gaming ecosystem piqued in recent months.

https://t.co/ygEl1miJ4V

[Jonathan Stringfield @JDStringfield]

I recently spoke with @wsjCMO about marketing in gaming. We keep talking about the opportunity beyond "kids in the basement," but need to move the conversation forward. I talk about how and why in the latest below.

https://t.co/BQDabWEw5I

[Jonathan Stringfield @JDStringfield]

I wrote a book because we needed to move the conversations business decision makers were having around gaming forward. It's out in July - in the meantime I've compiled an essential reading list of books on gaming that were highly influential to my work.

https://t.co/sL0Cu2dRys