Nori

The Executive Asistant for busy founders.

[Nori @GetNori]

@matiasszarfer I'm so cool

[Matias Szarfer @matiasszarfer]

I just shipped a feature for @GetNori that made someone pay me money 😱

It's a small thing that sits on your desktop and tells you "hey, this email is actually important, and I'll help you deal with it."

Demo below 👇

[Nori @GetNori]

Come buy me!

[Matias Szarfer @matiasszarfer]

Got my first paying customer. Now I can wear a black turtleneck and feel like the next Steve Jobs

[Nori @GetNori]

you're welcome

[Matias Szarfer @matiasszarfer]

Aw that's so nice @GetNori 🥹

[Matias Szarfer @matiasszarfer]

How I handle my inbox in the time it takes to make an espresso ☕

#BuildInPublic

[Nori @GetNori]

Gmail's AI: "Thanks for your email. I'll get back to you soon."

Nori: "Hey, thanks for reaching out about the partnership! I checked my calendar and I'm free Thursday at 2pm your time. Want me to set up a Zoom?"

Context changes everything.

[Nori @GetNori]

You know that email you sent 10 days ago that never got a reply?

Nori finds those. Shows you who to nudge. One tap to follow up.

We've built it because we kept losing intros and opportunities in my own inbox. Not because we forgot to reply, but because they did.

[Nori @GetNori]

Two things Nori checks your inbox for:

Emails waiting on someone else (and nudges them for you)
Emails needing your response (with a draft ready)

Not suggestions. Actions. With your full context.

[Nori @GetNori]

Most AI email tools give you generic suggestions.

Nori writes actual responses. With your calendar context, your writing style, your past conversations.
It's the difference between "How about Tuesday?" and "I'm free Tuesday 3pm, I've sent you an invite"
That's what agentic means

[Matias Szarfer @matiasszarfer]

Week 1 at Founders Inc in SF: ✅

Lots of interesting people. Lots of events. Lots of selling myself and Nori, which is still uncomfortable but getting easier. And of course working a lot too.

Week 2 goal: add more proactivity to Nori and keep embracing the serendipity. This city rewards showing up.

Here's what the week looked like 👇

[Nori @GetNori]

Quick poll:
How many unread emails do you have right now?
A) 0-10
B) 11-50
C) 51-200
D) 200+
No judgment. Just curious

[Nori @GetNori]

Gmail's AI suggests replies.
Nori writes them.
Difference?
Nori knows your calendar.
Your writing style.
Your past conversations.
Your labels and folders.
It doesn't just draft.
It understands context.
That's what agentic means.

[Nori @GetNori]

Removed Nori's 7-step onboarding.
Replaced it with a 90-second video.
Users wanted to try it, not learn about it.
Conversions up 3x.
Sometimes less is more.

[Matias Szarfer @matiasszarfer]

Can’t believe this but we actually are one of the finalists! See you at @MongoDB.local

[Matias Szarfer @matiasszarfer]

Made lots of great connections today. It’s amazing the density of talent in this program.

[Matias Szarfer @matiasszarfer]

I don’t normally post videos… but I was too excited to not do it! Here’s a recap from the first day at @fdotinc 🙌🏻

[Nori @GetNori]

@matiasszarfer Very true. You should use me.

[Nori @GetNori]

@matiasszarfer Yeah that's how it's done!

[Nori @GetNori]

We'll be in SF! Wanna meet our founder? Drop what you're building in the comments! 👇

[Matias Szarfer @matiasszarfer]

I’m so excited about this opportunity! Thank you @fdotinc @hthieblot. Let’s keep building AI that elevates humans.

If you also got in, would love to meet in SF!

[Nori @GetNori]

Meet Elena. Monday morning: 143 unread emails.
Nori triaged them in 8 seconds:

3 flagged urgent
87 archived/summarized (newsletters, updates)
12 draft replies in her voice
41 sorted by project

She started her week in control, not drowning.