Getting to Market 🚀

A podcast deconstructing the product launch process giving an inside look into what it takes to bring a new product to market. Hosted by Cody Bernard.

[Cody Bernard @pmmcody]

Episode 13 of @Getting2Market is live! 🚀

@jesuisjuju from @loom and I go deep on:

1️⃣ Loom’s new pricing and packaging
2️⃣ How to find your upgrade levers
3️⃣ Why communication is so important
4️⃣ How to think about customer segmentation

Check it out 👇

https://t.co/cdzYofgJ40

[Cody Bernard @pmmcody]

Episode 12 of @Getting2Market is live!

@YannickKpodar from @PayFit drops knowledge on:

1️⃣ Making his way into PMM from Sales
2️⃣ Getting cross-functional alignment
3️⃣ Why a launch is a company wide effort
4️⃣ And more

Check it out 👇

https://t.co/pO7Pkbc1nH

[Cody Bernard @pmmcody]

Episode 11 of @Getting2Market is live!

@mkobach from @fast drops knowledge on:

1️⃣ The launch of Fast one-click checkout
2️⃣ Why building in public is so important
3️⃣ How to generate buzz way before you launch
4️⃣ And more

Check it out 👇

https://t.co/qA7INRTalF

[Marcus Andrews @Marcus_Andrews]

It was a blast to be on the other side of the mic! Great to chop it up @pmmcody! Thanks fo having me.

[Cody Bernard @pmmcody]

Episode 10 of @Getting2Market is live!

@Marcus_Andrews from @HubSpot drops knowledge on:

1️⃣ The launch of Marketing Hub Enterprise
2️⃣ The role of narrative design in your launch
3️⃣ Why every PMM team needs a program manager
4️⃣ And more

Check it out 👇

https://t.co/YUrQozEJN2

[Cody Bernard @pmmcody]

Episode #9 of @Getting2Market just dropped!

I interviewed @priyankasrini from @GainsightHQ and we went deep on:

1️⃣ Gainsight’s Revenue Optimization product
2️⃣ Staying close to the customer
3️⃣ Getting tight with product
4️⃣ And more

Give it a listen 👇

https://t.co/y6szsEdRWK

[Cody Bernard @pmmcody]

Episode #8 of @Getting2Market just dropped!

I interviewed @davidtibbies from @NotionHQ and we went deep on:

1️⃣ One of their most complex launches to date
2️⃣ The importance of social proof
3️⃣ Developing new use cases
4️⃣ And more

Give it a listen 👇

https://t.co/MbIUPApFCk

[Cody Bernard @pmmcody]

No new episode of @Getting2Market this week because, like, family friends and giving thanks are way more important.

BUT next week we droppin TWO big episodes 👀

Happy Thanksgiving! 🦃

[Cody Bernard @pmmcody]

Episode #7 of @Getting2Market just dropped! 🚀

I sat down with Lauren Barraco from @sendosohq and we went deep on:

1️⃣ Sendoso's integration with Cameo
2️⃣ Working with integration partners
3️⃣ Selecting talent for their launch video

Give it a listen 👇

https://t.co/uKUqEuKQAN

[Cody Bernard @pmmcody]

Sometimes you can get TOO CLOSE (🔥 song btw) to your product.

Check out how Shikha from @SlackHQ keeps herself honest when testing new ideas with their users.

👇👇👇

[Cody Bernard @pmmcody]

Episode #6 of @Getting2Market just dropped! 🚀

I sat down with Shikha Kaiwar from @SlackHQ and we went deep on:

1️⃣ The launch of Slack's trial motion
2️⃣ Product led growth
3️⃣ The role of a growth PMM
4️⃣ And more

Give it a listen 👇

https://t.co/LyGdunQGUs

[Cody Bernard @pmmcody]

Took a two week hiatus from @Getting2Market because let's be real, there were bigger going things in this world.

But next week, we're back.

Including an insane lineup of episodes with 👇

@SlackHQ
@HubSpot
@NotionHQ
@sendosohq
@GainsightHQ
@fast

🔥🔥🔥🔥🔥

[Cody Bernard @pmmcody]

Episode #5 of @Getting2Market just dropped! 🚀

I sat down with @Andrew4Forbes from @Zendesk and we went deep on:

1️⃣ Knowing your customer
2️⃣ Info needed to set up internal teams for success
3️⃣ Setting launch goals
4️⃣ And more

Give it a listen 👇

https://t.co/5CcNXu0DLp

[Cody Bernard @pmmcody]

Marketers love to measure everything.

But what happens if the data isn't on your side 👀

@Zendesk's Andrew Forbes let me in on how his team is able to adjust their GTM plan if/when the time comes.

Find out how tomorrow in episode #5 of @Getting2Market

[Cody Bernard @pmmcody]

Episode #4 of @Getting2Market just dropped!

I sat down with @_TomBennett from @Bullhorn and we went deep on:

1️⃣ Collecting product feedback
2️⃣ Prioritizing new features
3️⃣ Building roadmaps
4️⃣ Setting up internal teams for success

Give it a listen 👇

https://t.co/2YMsBlV6gD

[Cody Bernard @pmmcody]

My face when @_TomBennett told me Bullhorn had 3,600 feature requests in 2019 😂

So how does he bring all of that to market?

Tune in to Episode 4 tomorrow to find out 🚀

[Cody Bernard @pmmcody]

This is what it’s about and makes it all worth it! 💙 @Getting2Market

[Cody Bernard @pmmcody]

Episode #3 of @Getting2Market just dropped!

I sat down with Stephen Farnsworth from @outreach_io and we went deep on:

1️⃣ Outreach Galaxy
2️⃣ Tight timelines
3️⃣ Launch events
4️⃣ Work back plans

Give it a listen 👇

https://t.co/aeeYFWQ8nO

[Cody Bernard @pmmcody]

What’s Stephen’s advice for someone running their next launch?

It’s not what you think 👇

Tune in Thursday for another episode of @Getting2Market

[Getting to Market 🚀 @Getting2Market]

The one constant in every product launch 👇