@AdityaRajKaul ��्रिक्स समिट में जितने भी कंट्री के डेलिगेट्स और मीडिया पर्सन आए होंगे वापस जाने के बाद इंडिया के नाराज फूफा के सोशल हैंडल और पोस्ट को देखकर बोल रहे होंगे क्या ही चु** लोग हैं ये 😏
Recently watched this clip on India's medical tourism boom, and it got me thinking about what's still missing.
So I did some quick online research.
Our cost advantage over the West is enormous, on almost every procedure. Yet we rank only 10th globally. Behind Thailand, Turkey, Malaysia & Singapore.
Because this business isn't won on price alone. It's won on trust. And trust is built in small moments: the airport, the taxi, the ward, the food, the speed of service, the warmth of the welcome & the goodbye.
One bad link & the price advantage stops mattering.
Hotels worked this out long ago. They map the whole journey & find the 'moments of truth' that make or break confidence.
And to help manage those moments, in medical tourism we will have to create a concierge layer that turns a hospital visit into a seamless journey, from arrival to departure.
As for expanding locations, Goa & Vizag have the flights & the hospitality infrastructure. Bring in the hospitals & specialists & they could be next.
The emerging super-cities like Amravati & GIFT City should plan for health districts now. But frankly, doctors don't follow master plans, they follow medical colleges. That takes 15 years, not 5.
India's medical tourism market is set to nearly double by 2030. I think that is inevitable. This is going to be a significant growth opportunity for our economy.
However, I believe the real question is simpler: do we just want to be the world's cheapest, or the place people trust to deliver an overall seamless experience?
That's going to be hard work to accomplish.
It's going to be absolutely essential to do that work, because what we're actually selling is not only procedures, but peace of mind while fixing the body.
स्वतंत्र भारद्वाज बड़बोलापन कर रहा था...चौतरफा विरोध हो रहा है. होना भी चाहिए. गिरफ्तारी हो गई है. सख्त एक्शन होना चाहिए.
मगर निशु के पिताजी जो यहां बोल रहे हैं वो भी बड़बोलापन ही है. इसका भी संज्ञान लिया जाना चाहिए...