Gideon Pari

A lightbulb moment 💡 - All views expressed and grammatical errors are my own.

[bria celest @55mmbae]

SEO gonna go crazy

[Gideon Pari @GideonPari]

👏🏿👏🏿👏🏿

[Mark Rofe @iamrofe]

See I reckon you’re about a DR 8 or a 9

Maybe even a 9 and half in a few backlinks time

That site architecture you’ve got there IS nice

Bit too much boiler template, but yeah you score high

But there's just one little thing that's
really, really, really, really annoying me about you, you see

Yeah yeah like I said, your website looks sick

But my gosh, build some links to it

[Carrie Rose @CarrieRosePR]

Surreal cereal brand are making moves with their marketing right now 🚀

They couldn't afford celebrities, so for this campaign they found real people (bus drivers, students) with celebrity names to try out their cereal and give them good reviews

* "We didn't check the legals, but sure its fine ;)"

[ᴏʟᴜᴍɪᴅᴇ 🍂 @mideysmith01]

What popular brand logos would have looked like in the middle ages 😂

THREAD:

[Gideon Pari @GideonPari]

💡Building links to product and category pages can be difficult, here are four great tips on how to optimise and create link-worthy pages for your e-commerce site.

[Builtvisible @Builtvisible]

Link building can help ecommerce website owners achieve prime position in Google rankings. But unless you sell something truly unique, it can be hard to get those links from credible journalistic sources. Here’s four tips to help.

#DPR #linkbuilding

https://t.co/OjemVfJAur

[Gideon Pari @GideonPari]

Thanks for your help and advice this afternoon, greatly appreciated! Hopefully you’ll be helping me get this ready for a conference in the near future 🤞🏾

[Kirsty Hulse 💪 @Kirsty_Hulse]

I am doing some presentation training today and just got to watch @GideonPari do a genuinely incredible talk about how PR teams can ACTUALLY create social change beyond performative content.

Conferences need this. DM him. 🤸

[Gideon Pari @GideonPari]

Don’t let Black Friday just be one day of the year! We at @Builtvisible have put together two great blogs on how to reap the rewards of Black Friday all year round and the last minute #SEO fixes to ensure success, by the amazing @mariacamanes: https://t.co/gq4JucJbeB #DigitalPR

[Builtvisible @Builtvisible]

If you're working on campaign pages for Black Friday, there are actually multiple ways you can use these to reap the benefits of them all year round. Here's how to plan upfront and maximise them for ongoing success: https://t.co/AO3HxRbCcJ

#BlackFriday #seo #digitalpr

[Gideon Pari @GideonPari]

Looking to speak to an aviation expert to advise on the airplane memorabilia that could fetch people the most money✈️✈️#prrequest #journorequest #aviation #airplane #memorabilia

[Gideon Pari @GideonPari]

Great session to get the creative juices flowing!

[Robyn Gravestock @RobynGravestock]

So happy to be back in person with the Digital PR team @Builtvisible for a ideation refresh lead by the fabulous @kristinaaemily 💡🎉 @connor_abbi @mazkellner @dbs__7 @GideonPari @owiltshire24

[Olivia Wiltshire @owiltshire24]

Last week my post asking whether the SEO industry is paying for links with their principles went live. 🧵

[Olivia Wiltshire @owiltshire24]

Enough is enough.

The DPR industry is STILL caught up with celebrating links from publications that continue to fuel hate and I don’t understand why.

This is not an easy topic but it deserves more air-time than it’s currently getting, help me change this.

Opinions welcome.

[Kristina Emily @kristinaaemily]

While #creativity is often associated with taking risks and having generous campaign budgets to explore daring ideas, that doesn’t need to be the only way to tap into the world of different campaign formats and avoid the creativity rut. 🧵1/7

[Maz @mazkellner]

Traditional to Digital PR – The Transition ✨

Contrary to popular belief, Digital PR is not specific to link building and uses many other elements to build a brand’s presence online.

[Gideon Pari @GideonPari]

That's all for now, until next time.

[Gideon Pari @GideonPari]

At 8:00 pm this evening England will play Denmark for a place in the finals. Before the game kicks off, the English players will take a knee, which will be met with boos. I've been thinking about the relationship between brands, performative social issues and the role we play.

[Gideon Pari @GideonPari]

5. When coming up with campaign concepts for a client, ask yourself if the topics and themes suit the client, does the client have a voice in the space where that conversation is being held? If not, it might be worth re-considering or re-shaping the idea.