95% of Female Gamers in Asia Play on Mobile 📲
Let’s breakdown the latest numbers from @nikopartnersinc ⬇️
💁🏼♀️ Females in Asia make up 37% of total gamers, growing at 11% annually and outpacing male gamers by almost double.
💰They make up 23.5% of total revenue for the games market in Asia - Niko Partners forecast this has the potential to double in size over the next few years.
🧩 Preferred genres among females in Asia: Puzzles (39.2%), followed by MOBAs (26.9%), Battle Royale (20.3%), Simulation (14.4%), and RPGs (11.1%).
📲 Female gamers in Asia predominantly play on mobile and the majority are casual gamers.
🙅🏼♀️ Over 50% of gamers are dissatisfied with how women are portrayed in games, calling for improved diversity and reduced gender discrimination.
Our thoughts?
🤔 Web3 studios should aim to address the popularity of the Puzzle genre for female gamers in Asia - specifically targeting mobile.
Also, special attention should be paid to creating a more diverse representation of female appearances in avatars and characters.
Don’t mind me, just pushing bodies to their death in @PortalFantasyio Combat quest ⚔️
Shout out @zealy_io coming in clutch with the latest quests 🔥
Niko Partners reports 37% of Asian gamers are female:
1/ The number of female gamers is increasing by 11% each year. It’s two times faster than growth among male gamers 🔥🎮
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“Crypto bro” & “brogrammer” are often used to characterize the crypto industry that's over 72% men.
Despite this skew, @maggielove_ of @W3BCLOUD and @She__Fi believes crypto is inherently feminist. Hear more ⬇️
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