Why are others getting what you want, and you don't? Because they have a highly effective brand and know how to sell themselves and their full potential. That could be you - after reading this book: https://t.co/AADVkY65tR
„DFL-Geschäftsführer Christian Seifert : Verbindlicher Klima- und Umweltschutz im Profifußball” - Jetzt unterschreiben! https://t.co/CiZVeZ5jd6 via @ChangeGER
Two hustlers, one relationship. The LOVE TALKS podcast will reveal a story about my better half & founder of @devtomanager, and my humble self 🙃
https://t.co/P1LARJ9qEv
What makes a good marketing book?
🥇Actionable advice
🥈Actionable examples
🥉Information density (in contrast to books that could be summarized down to a long-form blog post!)
Here's a list of the best marketing books that check off all the boxes above: https://t.co/XBKPw2uM8p
@markwschaefer Loving this question! Branding has to reconnect with authentic values. Without it, a brand is nothing but an empty vase & won't be able to spark emotions. The book UNIQUE talks about exactly that: https://t.co/Vlx2gOpwwn I would be honored to send you a copy & get your feedback!
The landing page tagline is THE most important copy on your website. The audience has to understand what you do and how they will benefit from it.
Today, I've analyzed the web copy of a very cool app: 'Habyte' (https://t.co/yAbL5Uqjux).
Full analysis: https://t.co/ehATcXvO1n
Another warm welcome to @Goel_Melanie that joined us this month with experience being a marketer at Tesla, author and personal branding strategist!
https://t.co/VrJ6bl3wVJ
How can you find your USP? I've analyzed Neil Patel's & Jonah Berger's LinkedIn and wrote down a few learnings in this case study:
https://t.co/CH1ltctcG9
It's all about telling stories:
🔥 Career: Are you telling a story that connects your career changes?
🔥 Networking: Are you talking about yourself or are you showcasing how others can benefit?
🔥 Pitching: Are you telling a value-based story or are you just listing advantages?
I've set out to solve the USP mystery and analyzed the LinkedIn profiles of two incredible personalities, @neilpatel (founder of @Kissmetrics ) and @j1berger (author of 'Contagious').
Here's the full analysis: https://t.co/nfGFIX00DE
Had a great meeting over video with Gleb Tumasyev on @lunchclubai! We talked about sustainability, hiking, entrepreneurship and marketing. Use my invite link to network from home: https://t.co/BxRE72CFbZ
I've been asking people to share their elevator pitches and taglines on @IndieHackers yesterday. This great one by @rob__race struck out to me:
Use Inbound to automate, parse and route incoming email anywhere! @inbound_to
What do you think?
https://t.co/EzwV5mwW2Y
There's so much more power in approaching branding and pitching authentically based on who you are and what you excel in.
Because boasting creates insecurities. And those insecurities might discouraging talented, but shypeople to put themselves out there.
#authenticity