Creative Strategist | Story teller | I post "new word" to journey with each day, "Walk in newness; become as you learn" | Dm for promotion and adverts.
In 2000, the company that would later change how the world watches movies walked into Blockbuster's office with an offer.
Blockbuster said no.
At the time, Blockbuster was everywhere.
It had more than 9,000 stores across the world and millions of customers.
Renting a movie on a Friday night often meant driving to the nearest Blockbuster.
Netflix, on the other hand, was a much smaller company.
It mailed DVDs to customers and was struggling to grow.
Reed Hastings and Netflix's team proposed a deal: Blockbuster could buy Netflix for about $50 million.
Blockbuster declined.
To be fair, it made sense at the time.
Netflix wasn't yet the giant we know today, and Blockbuster was still making significant money from its existing business, including lucrative late fees.
But while Blockbuster focused on protecting what already worked, Netflix kept improving what came next.
DVD-by-mail evolved into streaming.
Streaming evolved into original content.
The company that once tried to sell itself became one of the world's largest entertainment businesses.
Blockbuster filed for bankruptcy in 2010.
Never assume that it is over until it is actually over.
France and doggy na 5&6, being on the lips of everyone who was supporting them and ended up failing is a big blow.
Mbappe did his best but at the end of the day, a winner must show up.
Congratulations to ENGLAND and good morning to my mutuals 🎉
#FRAENG