T-3 hours until AI Search: Off the Record at #NYCTechWeek
Featuring:
- Mostafa Elbermawy, CEO & Founder of @Goodie_AI
- Jim McKelvey, co-founder of @Square
- Mike Harp, founder of Admissions GPS
- Elena Filimonova, CMO of @SuvodaIRT
Doors at 5:30pm. See you there.
Myth: you can't change what LLMs say about you.
Fact: 74% of the most-cited domains are within marketing's reach.
The trick is knowing where to put in the work.
Marketing activity can change how you show up. But not every domain carries the same weight.
We just won the first-ever @shortyawards for GEO!
This is a brand new category, and we're the first to take it home.
Huge thanks to @SteelSeries for betting on AI search early, to the NG team that built the playbook, and to @Goodie_AI for the tool that made it allpossible.
This is the new search experience your customers are using to research your brand.
Clearly you don't control what it says, but that doesn't mean you can't influence it 👀
There's a lot of AEO advice on what *not* to do.
So we built a two day course on what you *should* be doing to win AI search.
Join our two-day deep dive into the frameworks, audits, and strategies behind brands actually showing up in AI answers: https://t.co/V11YVJl3mX
Where is your brand posting — and does it match where your audience is searching?
We mapped out 10 AI surfaces across 1.8M citations.
Each one has its own social retrieval pattern.
And where you post determines if you're in the answer.
Owned-brand content accounts for 1.7% of what AI cites.
Most brands already know this.
So what are they doing that most teams aren’t?
June 10–11: Goodie's CEO teaches the full AEO playbook.
Expect real audits, real data, and a live Q&A.
Join us 👇
https://t.co/V11YVJl3mX
TechRadar has more citation authority in CRM than every SaaS brand in the category combined.
Gartner and Forrester didn't crack the top 10.
AI built its own evaluation hierarchy. And it looks different depending on what vertical you're in.
He's right that the old traffic model is broken.
But AI answers still have to cite someone.
The publications that earn those citations build authority that compounds into direct audiences, subscriptions, and trust.
Losing the click isn't the same as losing the brand.
After several years of declining search traffic, Condé Nast CEO @rogerlynch has directed all the company's brands to operate as if search traffic to their properties will be zero.
He says the era of turning search and social media traffic into profitable businesses is gone.
And that if you run a media business that doesn't have an authoritative brand, a very strong niche, or a direct audience, you're going to be fighting hostile algo changes all the way down.
He describes a recent board meeting:
"We took a snapshot of search results from seven or eight years ago. And what you saw were a few sponsored links, then the ten blue links."
"Do the same search today, you get an AI overview, then you get rows and rows and rows of commerce links, then you get sponsored stuff."
"Each of the last three years, we would do our budgets, and we'd put forecasts in of search traffic declining. Because we'd seen the pattern of algorithm changes. And generally those algorithm changes were negative."
"Every year, our search traffic was down more than we had forecast. So last year I told our teams, 'Assume there's no search.' You have to have your businesses planned as if search is zero. We don't expect it to be zero, we expect it to be a single-digit percentage of our traffic."
@tbpn@RogerLynch He's right that the old traffic model is broken for media. But AI answers still have to cite someone. The publications that earn those citations build authority that compounds into direct audiences, subscriptions, and trust. Losing the click isn't the same as losing the brand.
We're going off the record. June 3, SoHo. #NYTechWeek
Agentic commerce, social strategy, and what's actually working in AI search right now. Carbone and Levain. 80 spots.
RSVP → https://t.co/7wjOsHv2q0
ChatGPT spent a week obsessed with goblins because training rewarded it.
AI models learn about your brand the same way.
Whatever narrative gets reinforced online is the one it repeats.
But the wrong narrative, repeated enough, becomes the default answer.
This is the most battle-tested version of Goodie yet, and honestly, we're just getting started.
Re-launching on Product Hunt today. Would mean a lot if you showed up for the team.
https://t.co/in0JFffqlk
Goodie 2.0 is live!!
We redesigned the platform from the ground up. Faster, sharper, more intuitive, and built for where AEO is heading.
This release reflects months of feedback from enterprise customers running AI search at scale.
Most AEO tools stop at monitoring and visibility. Goodie keeps going, into agents, actions, and outcome measurement.
To our customers and team: thank you for the trust and the work that got us here.