Kate Goodnough-Johnson

paid social media buyer | ecomm brand owner | dog mom of 3 | record collector

[Kate Goodnough-Johnson @GoodnoughKate]

@WhiteHouse this is so trashy

[Kate Goodnough-Johnson @GoodnoughKate]

@MikeLukashewich double check “ads on Instagram Reels”. had an account spending too much money there with the shittiest CVRs

[Kate Goodnough-Johnson @GoodnoughKate]

@Jason______A i’ve been on it for 5 years now and have never had any issues.

[Kate Goodnough-Johnson @GoodnoughKate]

@sufianszn yes. had to exclude “ads on Facebook Reels”

[Kate Goodnough-Johnson @GoodnoughKate]

@binghott @ashvinmelwani the exclusions are as tight as I can get them. I noticed that CPNNR had been climbing since I started using incremental. not a surprise that i’m paying more to reach that audience but need to be more mindful of CAC over the next couple of months. going to test 7dc in acq for Q2

[Kate Goodnough-Johnson @GoodnoughKate]

@binghott @ashvinmelwani I had an account on it for about 6 months but switching back to standard. net new reach efficiency was considerably impacted during those 6 months. def worth testing but just keep a close eye on that!

[Kate Goodnough-Johnson @GoodnoughKate]

@gabydvj rent the runway

[Kate Goodnough-Johnson @GoodnoughKate]

@ashvinmelwani @herrmanndigital @cmikulin following

[Kate Goodnough-Johnson @GoodnoughKate]

@natelagos what day did this start for you?

[Kate Goodnough-Johnson @GoodnoughKate]

@TheMattBerman @openclaw @vishalojha_me @Meta ADS

[Kate Goodnough-Johnson @GoodnoughKate]

@indexsy indexsy

[Kate Goodnough-Johnson @GoodnoughKate]

@binghott I know 🤦‍♀️ also have been asking Motion to include these breakdowns in their reporting for years now with no luck

[Kate Goodnough-Johnson @GoodnoughKate]

@mikefutia mcp

[Kate Goodnough-Johnson @GoodnoughKate]

@Canerelpacino this!!!! LOVE pacdora!!

[Kate Goodnough-Johnson @GoodnoughKate]

@sylvinemlk will you be available on Faire? I own Puzzledly and would love to stock them

[Kate Goodnough-Johnson @GoodnoughKate]

@eliweisss interested

[Kate Goodnough-Johnson @GoodnoughKate]

@Cody_Wittick wholesale

[Kate Goodnough-Johnson @GoodnoughKate]

@iamshackelford seeq and get bucked both have great protein waters

[Kate Goodnough-Johnson @GoodnoughKate]

@MiloOutdoorEcom @eric_seufert this

[Kate Goodnough-Johnson @GoodnoughKate]

@ashvinmelwani @colinvmcguire I think the fix is using the event setup tool to add the correct product ID to each landing page. outside of that, try to get your purchase match rate above 90% - i recommend QCs the products in Shopify that don’t have FB&Insta Sales Channel enabled to see if any were left out