Gordon Burcham

Entrepreneur business owner, loves life with a passion. I love helping people grow and develop. Happy with living!!

[Gordon Burcham @Gordonburcham]

WHY you should TEST YOUR IMAGES when running an ad!

THIS IS A GREAT EXAMPLE OF AN AD THAT HAS BEEN RUNNING FOR 24 HOURS AND I CAN ALREADY SEE HOW 1 IMAGE WAY OUTPERFORMS THE OTHER 2!

I was able to identify this in seconds and make 2 of the ads inactive again, within seconds!

[Gordon Burcham @Gordonburcham]

👊🏻 SCREW IT, LET’S DO IT

🏃🏻‍♂️ If you decide to start something take action right away.
Don’t underestimate what you can do, the biggest challenge is taking the first step, so taking action immediately is vital!

🎧Tune into my weekly podcast:
https://t.co/Ll4PXi7iIS

[Gordon Burcham @Gordonburcham]

➣ PROFITABILITY

It is essential as a business owner that you check how your business is performing against your business plan or goals.

🤔 How often do you do a mini-audit on your business and carry out reviews on your expenditure?

#businessexpenditure #accounts

[Gordon Burcham @Gordonburcham]

📹 Let's talk about YouTube

VIDEO is being watch increasingly more and more across the world and especially on mobile devices.

🎬 Youtube is the 2nd largest search engine after Google

MA school owners, make sure you are using video as part of your content marketing strategy.

[Gordon Burcham @Gordonburcham]

Who sells their training programme and gradings syllabus?

This booklet contains:

Warm up drills
Techniques for each belt
Training notes

and will take them all the way to black belt.

[Gordon Burcham @Gordonburcham]

The one thing that will make the biggest difference in your business in 2019 and beyond, is the relationships you build.
MA Schools are a relationship business and nothing with serve you better than one to one communication with your students, staff, followers and fans.

[Gordon Burcham @Gordonburcham]

You can grow your audience and obtain 'likes' on your Facebook page WITHOUT ads.
Create posts that people LOVE and are likely to SHARE!
Find content to post that your audience regularly engage with and share to their friends, this is a great way to increase your page likes.

[Gordon Burcham @Gordonburcham]

🎂 Sending birthday cards to your members is a nice touch that adds to your members customer experience.

How about enclosing a discount code or a gift voucher for your shop in there too :)

#customerexperience #valueyourmembers

[Gordon Burcham @Gordonburcham]

💰Creating products for your Martial Arts school ISN'T just about making more money.

⭐️ It's about SERVING your customers and giving them the best experience you can!

Yes, it creates more revenue streams BUT you are also providing something that your customer WANTS and NEEDS!

[Gordon Burcham @Gordonburcham]

❗️Retention Tip

Happy child = happy parent

Having a great praise and reward scheme along with taking photos in class plays a huge part in keeping a child inspired and motivated.

It also provides you with content to post onto your FB pages 👍🏻

#retention #contentmarketing

[Gordon Burcham @Gordonburcham]

We have a champions for life programme which is included with a childs membership and is not only popular with the children but the parents love it too.
The programme focusses on 12 skills and runs over 24 months. Pictured here is our Respect worksheet.
https://t.co/qgCAcFGGXD

[Gordon Burcham @Gordonburcham]

I know I ALWAYS go on about testing images BUT, it really is surprising how some photos just seem to way out perform others!

The results you see below are in less than 24 hours but the results were clear enough for me to stop 2 images straight away!

TEST, TEST, TEST guys 👊🏻

[Gordon Burcham @Gordonburcham]

Age-specific

Look at the age groups that you run your classes for.
Having students grouped into their respective age group helps with learning.
It also builds up confidence and increases a students self-esteem.

#studentretention #teachingmartialarts

[Gordon Burcham @Gordonburcham]

Testimonials .... these are so important for your business BUT here's a couple of things to remember:

● If you DON'T ASK, you WON'T GET!

● On the flip side ... WHO can you GIVE a testimonial to?

#testimonials #bethebest

[Gordon Burcham @Gordonburcham]

How up-to-date is YOUR WEBSITE?

🔺Your website really NEEDS to be RESPONSIVE to give them the best experience.

🔻AUTOPLAY videos are no longer the best way to get your prospects to view your video.

🔺 Does your site have an SSL certificate - this is essential?

[Gordon Burcham @Gordonburcham]

There's an old saying .... but a true saying:

💥 'You never get a second chance to make a first impression' 💥

This is important in all aspects of our life but as a MA business owner ... crucial!!

#firstimpressions #warmwelcome #bethebest #customerservice

[Gordon Burcham @Gordonburcham]

📣 Customise your view in Ads Manager to check on your ads performance!

▪️ Go into your main dashboard, you will see the Columns section, click on the dropdown.

▪️ Scroll down to where it says customise your column, you will see a whole list of options that you can tick.

[Gordon Burcham @Gordonburcham]

Looking to increase your student numbers?

Work your existing lists .. prospects etc. contact them by phone, email and re-market back out to them with the latest offers.
Remember, these people WERE interested and are still WARM leads UNTIL they join or tell you otherwise 👍🏻

[Gordon Burcham @Gordonburcham]

🥊 What motivates you ... drives you to carry on when you have bad days?

For many of us, it is our family ... we want to be able to provide them with the best life, the best experiences, our children with the best start including holidays.

#reasonwhy #family #businessowners

[Gordon Burcham @Gordonburcham]

🚀 How many of you set goals and targets at the beginning of the year?

Goals and targets enable you to grow the business, keep you focussed and accountable.

#takeaction #martialartsbusinessmastery #martialartsbusinessowner