Grace

Financial copywriter

[Brittany Deanna @brittdeanna]

Yes. And the mental toll of all of it. Of course people lose motivation, they have to work 3x as hard to get their basic needs met *while* society looks down on them for being poor **WHILE ALSO** the entire system is specifically made to keep poor people poor.

[fresils @iFresils]

please, wear your nice clothes everyday. the special occasion is being alive.

[𝗠𝘂𝗵𝗲𝗲 ♛ @muheediva01]

The wildest part about POVERTY is how much time it steals. Waiting for buses. Calling assistance offices. Comparing grocery prices. Fighting insurance. Sitting at laundromats. Being poor is a second job nobody pays you for.

[$ @jxtsummer]

what a privilege it is to be able to wake up and try again

[Leila Hormozi @LeilaHormozi]

You don't need more time, more money, or more permission. You need more courage.

[James Clear @JamesClear]

Finish something. Anything. Stop researching, planning, and preparing to do the work and just do the work. It doesn’t matter how good or how bad it is. You don’t need to set the world on fire with your first try. You just need to prove to yourself that you have what it takes to produce something.

There are no artists, athletes, entrepreneurs, or scientists who became great by half-finishing their work. Stop debating what you should make and just make something.

[James Clear @JamesClear]

In theory, consistency is about being disciplined, determined, and unwavering.

In practice, consistency is about being adaptable. Don't have much time? Scale it down. Don't have much energy? Do the easy version. Find different ways to show up depending on the circumstances. Let your habits change shape to meet the demands of the day.

Adaptability is the way of consistency.

[🍂 @Lovandfear]

Unlearn shame. All kinds of shame: abuse, unemployment, sickness, vulnerability, longing, desire, mistakes, failures. You need not be ashamed of what you're feeling or living. Freedom and shame cannot coexist.

[Aakash Gupta @aakashgupta]

Secret weapon in life: the willingness to be bored. The ability to sit through monotony without reaching for stimulation separates people who build from people who start.

[Makena Onjerika @Onjerika]

Only if you know how to read as a writer. Being able to see what the writer is doing, why, and how is very often not automatic for even lifelong readers.

[𝜗℘ @lacedli]

The kindest thing literature does is remind you that your peculiar little feelings have always existed. Someone, in some century, was equally confused by love, bored by society, tired of performing, and hungry for meaning.

[Tej Dosa @ComedicBizman]

If you want to make $$$ online, I recommend you start by getting your mind + routines in order. Not because these will make you money. But because business is volatile. If your mind and life is chaotic, then the volatility of biz will destroy you. Create space for the chaos.

[Emilee Honey 📚 @emhoneyreads]

Sure, I’m a reader, but that doesn’t mean I actually read all the time. Sometimes I go months without touching a book, and other times I will finish a book in one sitting.

[Andrew Gould @AndrewWriteCopy]

Storytelling’s Secret Structure

(Warning: this is going to get a little technical and nerdy, but it will be worth it for anyone who writes stories in their copy.)

It's no great secret storytelling is a powerful tool for sales and copywriting.

But what's not as well known is that effective storytelling has its own unique writing pattern.

So I'm going to share that with you right now:

Effective storytelling is based on cause and effect.

That is, the idea one event is the result of another event.

For example:

Cause - The temperature plummeted.

Effect - Andrew put on his hat and gloves.

Putting on the clothes was a result of the cold temperature.

And that’s the building block for writing a story.

Something happens therefore something else happens.

In writing it's known as a Motivation Reaction Unit (MRU).

The cause is the motivation, the effect is the reaction, together the pair form the unit.

Now let's look at how you write them:

You start with a motivation sentence.

This something that happens to your character that's important enough for them to respond to.

For example:

• The dog's growl turns into a bark.

Then you have a reaction sentence.

This is how your character responds to the motivation.

For example:

• Sam starts to back away.

And putting them together:

• The dog's growl turns into a bark. Sam starts to back away.

And that's it.

The benefits of this technique are it’s:

• Simple...
• Drives your story forward...
• Gives it a logical flow...

And it makes sure your reader won't lose track of what's going on.

Plus, to turn it into a story all you have to do is rinse and repeat.

You follow one MRU with another, and another, and so on.

A quick example:

The doorbell rings. Dan looks up but decides to ignore it.

It rings again, repeatedly. With a frustrated sigh he gets up and goes to see who it could be.

"I know you're in there, Daniel. I need to see you right away."

Dan recognises his mother's voice and opens the door...

Breaking it down:

Motivation – Doorbell rings.

Reaction – Dan ignores it.

Motivation – Doorbell repeatedly rings.

Reaction – Dan goes to find out who it is.

Motivation – The person speaks to him.

Reaction – Dan recognises them and opens the door.

Now that's not going to win me any awards.

But it does demonstrate it's not difficult to use MRUs to write a professional-sounding story.

And that's how you start to become a great storyteller.

To sum up:

1) Start with something that happens to your character.
2) Follow-up with the character's response.
3) Repeat as needed.

And you don't need to follow the pattern exactly.

Sometimes you might want two or three motivation or reaction sentences in a row.

Play around with it.

Credit for this goes to Jack Swain.

He was the first to break down the mechanics of storytelling in his 1965 book, "Techniques of the Selling Writer".

And if you found this useful:

Repost it to help your fellow persuasion professionals.

Make sure you’re following me @AndrewWriteCopy for more quality copywriting and marketing content.

And enjoy the rest of your day!

[𐌁𐌉Ᏽ 𐌕𐌉𐌌𐌉 @OrevaZSN]

This is free advice from an expensive psychologist. If you’re an anxious person, do everything for fun. Go to a job interview for fun. Submit documents for fun. Start a blog for fun. Anxiety feeds on importance. Don’t make everything a matter of life and death.

[27. @dimvji]

you just have to get really good at continuing

[Joshwelt @weltszzn]

i want to read 5 books a day and consume all poetry and learn new languages & study different majors and pick up pottery and learn how to play instruments & own a bookstore and run a cafe and....

[G. F. Allen @AuthorGFAllen]

books are amazing because a stranger from 200 years ago can still wreck you emotionally.

[Alex & Books 📚 @AlexAndBooks_]

You need to be bookmaxxing. Read more books. Borrow more books. Buy more books. Recommend more books. Gift more books. Discuss more books. Review more books. Reread more books. Quote more books. Join more bookclubs. Take more notes on books. Apply more books. Do more with books.

[Ciru Muriuki 🇰🇪🪬 @CiruMuriuki]

This government and all that came before it are modeled after the colonial framework that saw the natives as a nuisance to be quelled. You can see it in how we are treated in govt offices, and how the police are trained. The people are the enemy. It’s disgusting.