Gravity Thinking

Bespoke advisory services, next-level creative and a focus on impact can live together. This is strategy by doing. Follow along @VIVALDI_.

[Gravity Thinking @GravityThinking]

We’re proud to be part of the Vivaldi family. Follow @VIVALDI_ for a look into our company news, culture, and more. #TeamVivaldi

[Gravity Thinking @GravityThinking]

Check out Oli Ashley! #TikTok https://t.co/b9Nr2xA2aB

[Gravity Thinking @GravityThinking]

Merry Christmas we are very happy to be part of @VIVALDI_ and contributing to these trends for 2020 https://t.co/XhhBdm3cv8

[Gravity Thinking @GravityThinking]

Pantone's colour of the year for 2020, Classic Blue, instills calm, confidence, and connection https://t.co/Ybb0yf9Mrf

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We've got that #FridayFeeling in the Gravity office! And Friday means Digest Day - read all about Facebook's new Dating Stories plus YouTube's plan to monetise "edgier content".

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We’re celebrating #NationalCakeDay with our Social Media Exec, Katya, who turns 25 today! 🎂

[Gravity Thinking @GravityThinking]

We spent the morning with @ThinkBox learning about measurement and a new tool that can help Brand's determine the optimal media mix specific to category, budgets and goals #DemandGen
https://t.co/nVGaldXjYt

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Are you telling Google the answer before you search for it? Some great tips from USA today on better search: https://t.co/hMvvMX3Fwk #strategy

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“Gen Z have a really unique outlook on both the way they communicate with eachother and the way they buy products”. With 77% having high standards for brands, how are you creating content that will appeal to the largest global generation? #GenZ #SMWLDN

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Does anyone else miss gorgeous web experiences? We just got lost in this incredible taxonomy of music genres. https://t.co/JO6aNLr5GG #InternetIsBeautiful

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The Now and Next of #InfluencerMarketing: @gemmaalbin's "aha moment" this year was developing a thorough briefing process and working collaboratively with influencers to not only create content, but also build something that all stakeholders believed in 🙌 #SMWLDN

[Gravity Thinking @GravityThinking]

The Now and Next of #InfluencerMarketing: Panel discussion next, "hyper-local campaigns and working with regional influencers, then targeting their content to the local audience is a good way of driving a high ROI". #SMWLDN

[Gravity Thinking @GravityThinking]

The Now and Next of #InfluencerMarketing: "Influencers are currently used heavily in the awareness phase of campaigns but in 2020 we'll see more through-funnel content being produced". Something that we've already witnessed for our clients, @LavazzaUK & @Hyundai_UK. #SMWLDN

[Gravity Thinking @GravityThinking]

The Now and Next of #InfluencerMarketing: "We're now going beyond in-feed content in 2020. Next year influencers will take on longer term partnership roles, becoming ambassadors who live and breathe the brand". #SMWLDN

[Gravity Thinking @GravityThinking]

The Now and Next of #InfluencerMarketing: "91% of brands are going to maintain or increase their Influencer Marketing spend in 2020, creating a new social media industry shift/ opportunity". #SMWLDN

[Gravity Thinking @GravityThinking]

The Now and Next of #InfluencerMarketing: "Only 10% of influencers used by brands are celebrities, making micro influencers the current key focus. It's exciting to see performance marketing coming to the fore, touching many different passion points to drive ROI". #SMWLDN

[Gravity Thinking @GravityThinking]

Our team is at #SMWLDN over the next few days. This morning started with a thought-provoking session on building communities responsibly. Next up, we'll be shining a light on the future of #influencermarketing.

[Gravity Thinking @GravityThinking]

Congratulations @Toyota for passing a million Hydrogen miles in their London taxi fleet https://t.co/tO48zMCaf7 #DrivingChange

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We're bringing you edition 95 of our Digital Digest, the only online trends & innovations round-up you need. https://t.co/Wl6KSFVmYU

[Gravity Thinking @GravityThinking]

Interesting https://t.co/kNg71PNA0f brands have shunned branded games in recent years but @Burberry rarely puts a digital strategy foot wrong and leads #trends - is this the return of branded games?