John Bartle coined the term 'imaginative repetition' to describe how brands should aim for originality but in a way that reinforced their underlying assets
From essay by Kate Waters in Eat Your Greens
"So I decided to go to Iraq. I flew to Iraq. I was extremely brave. In fact, so brave I wanted to give myself the Congressional Medal of Honor. I said to my people, am I allowed to give myself the Congressional Medal of Honor?"
He’s getting stupider and crazier by the hour.
This man is reportedly being paid to sleep for 9 hours a day inside a car driving through city streets
Apparently, it’s part of an advertising campaign for Domi Bed, an Indonesian mattress company.
“Again, more working media money (wider reach for a copy that has a chance to refresh and build memory structures)
creates conditions for a brand to maintain
or grow its market share.” [by 0.420%
in a few thousand million market of, let’s say, branded TP]
https://t.co/YQhmnXG3Z6