Gregory Friend

Director of Ad Measurement Innovation at Comcast Spotlight. 10yr veteran of XP video advertising, measurement, and storytelling. Sneaker freak. Dog lover. Nerd.

[Gregory Friend @GregNachoFriend]

@Nielsen BBQ sauce isn't the only important condiment in America...#correlationnotcausation #datascience #spurious

[Gregory Friend @GregNachoFriend]

Beyond honored to be included in this @bcbeat list. Congrats to all the winners! #NYCTVWK #NYCTVWK40U40 #nerd

[Gregory Friend @GregNachoFriend]

@AmericanAir and @tsa what gives? Huge security lines at ORD but you won't open additional lanes or even the precheck lane?!?! #gonnamissthisflight

[Gregory Friend @GregNachoFriend]

Update: @united sent me a note to purchase Silver. #HardPass @Delta whatchugot? https://t.co/LiHghUfuz9

[Gregory Friend @GregNachoFriend]

Just got an interesting status challenge from @AmericanAir for Platinum that I would certainly hit by May with all the travel coming up. @united @Delta @SouthwestAir any of y'all want to get in the mix? #formerGS #workingmywaybackup

[Gregory Friend @GregNachoFriend]

Just got an interesting status challenge from @AmericanAir for Platinum that I would certainly hit by May with all the travel coming up. @united @Delta @SouthwestAir any of y'all want to get in the mix? #formerGS #workingmywaybackup

[Gregory Friend @GregNachoFriend]

@Frigidaire what the actual F? Pulled out the crisper shelf to clean it, and the glass literally shattered in my face. Thankfully didn't get cut, but seriously #WTF @Kenmore @generalelectric @Samsung y'all got any fridges that don't explode?

[Comcast Advertising @ComcastAd]

#Auto industry: Heading to #JDPowerAMR next week? Don't miss Andrew Ward, VP #ComcastMedia360, talk about using data to target #car buyers

[Nielsen @nielsen]

“Using data effectively is about engaging the right audience wherever they are”- Damian Garbaccio, EVP Nielsen Marketing Cloud #AWNewYork

[Ampersand @MeetAmpersand]

RT @mashable: Comcast is launching a live TV streaming service for cord-cutters https://t.co/dFcTiiumkw

[Comcast Advertising @ComcastAd]

Our Dir Digital Data Strategy @GregNachoFriend is starting #getyourshifttogether @DigitalDealer. Tips for buying/measuring XP video #DD23

[Gregory Friend @GregNachoFriend]

#DD23 I'm ready are you? #GetYourShiftTogether in Chablis at 9am today!

[Comcast Advertising @ComcastAd]

At @DigitalDealer? Join @GregNachoFriend tomorrow for tips for buying & measuring cross-platform video! https://t.co/SpWEHAG4zY #dd23

[Gregory Friend @GregNachoFriend]

Contextual relevance...AND geo relevance! Spot on gents! @JandLMarketing #AdvancedAudiences #DD23

[Gregory Friend @GregNachoFriend]

'Tailoring your bidding' isn't just for search. You should be tailoring ALL of your advertising to geos! @JandLMarketing #AdvancedAudiences

[Gregory Friend @GregNachoFriend]

'Understand your audience before you begin digital advertising' great advice from @JandLMarketing on #AdvancedAudiences at #DD23

[Gregory Friend @GregNachoFriend]

Hope everyone's enjoying day one of #DD23. Unfortunately, things don't really start until tomorrow. Join me to #GetYourShiftTogether

[Gregory Friend @GregNachoFriend]

Gotta say the news report from @Nielsen was incredibly well done and full of interesting stuff https://t.co/C5hrFHZYVp

[Nielsen @nielsen]

Across all U.S. TV news consumption, local news has a higher reach among persons 18+ https://t.co/U3hzeQPmAS

[Gregory Friend @GregNachoFriend]

Can't wait! Excited to help ppl get their shift together (9am Tues in Chablis) https://t.co/d9nb89iv2c

[DigitalDealer @DigitalDealer]

Only 3 Days left until Digital Dealer 23! Who's excited? #DD23

[Gregory Friend @GregNachoFriend]

@CaptainObvious can I get some help here? @MerriamWebster watch out! @Nielsen getting into the dictionary game https://t.co/AcUhwANzfj

[Nielsen @nielsen]

APIs that connect to data remotely can assemble a broad span of digital data in a timely and responsive manner https://t.co/88P9Adf52X

[Gregory Friend @GregNachoFriend]

Is current salary really that important? The convo should be what the candidate is looking for vs. company can offer https://t.co/noCg24PoIU