Group Gordon

Award-winning communications firm working in corporate, public affairs, and crisis. A best place to work.

[Group Gordon @GroupGordon]

Standards editors make journalism stronger (and help prevent PR crises).

[Poynter @Poynter]

Newsrooms need a standards expert more than ever.

“There’s a lot to sort through, and often fewer colleagues to sort it with,” writes Poynter faculty Fernanda Camarena. “Someone needs to keep asking whether we’ve got it right, even when everyone else is ready to publish.”

Here’s what a standard editor does and how it makes the newsroom’s reporting stronger:

https://t.co/QsjvG4Cnwu

[Group Gordon @GroupGordon]

(The short answer: "It appears not.")

[Nieman Lab @NiemanLab]

Are newspaper opinion sections embracing AI-written op-eds? https://t.co/jZHGwTIcQk

[Group Gordon @GroupGordon]

As @60Minutes prepares to return this Sunday after the overhaul at @CBSNews, media observers are monitoring for how the program has evolved amid criticisms around editorial independence and press freedom. https://t.co/TxmZtWLWwW

[Group Gordon @GroupGordon]

Luxury hotel brand Aman received blowback for canceling a YouTuber's booking at a new property during a media blackout. It "highlights growing tension between commercial enterprises and content creators looking to record on private property," via @wsj https://t.co/KF9k2ie5HG?

[Ben Mullin @BenMullin]

NEW: Forbes fired its top editor, Randall Lane, in July after learning he had received a secret $6 million payment from the founder of one of the magazine's business partners.
https://t.co/FR8Im7gy8u

[Ben Smith @semaforben]

The business of podcasting is changing very fast per @maxwelltani https://t.co/fAnRMaGCTN

[Group Gordon @GroupGordon]

Despite the many challenges facing local newspapers, some have remained surprisingly resilient—in part because "Large newspaper chains, the ones prone to consolidation, can’t be bothered with them." @nytimes https://t.co/imefpeQLCU

[Group Gordon @GroupGordon]

The Trump administration tries a new tactic to engage with universities after the previous effort "collapsed after many of the schools the White House handpicked for feedback on the idea condemned the proposal in scathing terms." https://t.co/c5IxN9C9tn

[Group Gordon @GroupGordon]

In our latest blog post, intern Francie Schwabe explores how universities have successfully leaned into authentic moments to drive engagement and increase brand recognition. https://t.co/5hCjqHQ5uH

[Group Gordon @GroupGordon]

TikTok creators can earn commissions from AI-generated content. That makes it harder for brands using TikTok Shop’s open affiliate plan to ensure quality control, and it could lead to reputational risks. @PatrickCoffee's coverage in @WSJ: https://t.co/Mm26fgBcL2

[Group Gordon @GroupGordon]

Air Canada learns from its mistakes by ensuring its next CEO possesses an important qualification: He speaks French. https://t.co/7wTY0cWiLw

[Reuters @Reuters]

Are law firms making big AI bets prepared to communicate about them? https://t.co/Xxf5xVZRjB https://t.co/Xxf5xVZRjB

[Group Gordon @GroupGordon]

Are law firms making big AI bets prepared to communicate about them? Group Gordon's Kerry Close Guaragno asks that question in an op-ed published today in @ReutersLegal: https://t.co/b9VKTq1nBi

[Group Gordon @GroupGordon]

"Redemption has come for the Bed Bath & Beyond believers" as the revived brand attracts customers to its reopened stores by honoring and celebrating its iconic coupons—the more expired, the better.
https://t.co/UuZVlK0XsB

[Group Gordon @GroupGordon]

Oatly built its brand through unconventional advertising that introduced customers to oat milk. Now the company is focusing on events, partnerships, and beverage trends to remain a topic of conversation. https://t.co/FHmbwvHEyE

[Group Gordon @GroupGordon]

🔽🔽🔽

[Reuters Institute @risj_oxford]

🚨 Our Digital News Report 2026 is out!
Authored by Jim Egan, Craig T. Robertson, Amy Ross Arguedas, Nic Newman, Rasmus Nielsen, Mitali Mukherjee and Richard Fletcher, it is based on 100K interviews in 48 markets
Full report
https://t.co/VWftVJSETy
7 findings in thread

[Group Gordon @GroupGordon]

Cracker Barrel's unpopular rebrand created a crisis—but its decision to respond thoughtfully to customer feedback and walk back the changes is helping to turn things around. See @heatherhaddon's analysis in the @WSJ: https://t.co/5dAMDOQJNf

[Nieman Lab @NiemanLab]

McClatchy's AI tool repackages existing articles to run as new ones. McClatchy reporters don't want their bylines on those articles, and are unionizing in response. https://t.co/WsclUJphF0

[Group Gordon @GroupGordon]

Corporations are quietly backing away from sponsoring Pride events as political headwinds make decision-makers wary of the PR risks—impacting LGBTQ+ groups across the country in the process. via @NPR https://t.co/QGVBjx9UwR

[Group Gordon @GroupGordon]

Fresh leadership changes at BP add to recent turmoil: "The company has now had three chief executives and three chairmen since 2023." https://t.co/3tKxgux0Lk