GroupRFZ

Helping marketers measure, understand and demonstrate the impact of their #contentmarketing and #influencermarketing

[GroupRFZ @GroupRfz]

So you're ready to prove your slice of the 3 billion spent this year on #influencermarketing is actually working? One of our co-founders @adamrossow on how custom brand lift studies are filling the gap and the three things you need to keep in mind. https://t.co/CZ40kHMMy3

[GroupRFZ @GroupRfz]

Why The Influencer Marketing Industry Needs To Do More https://t.co/JX6YLm9nIm via @talkinfluence

[GroupRFZ @GroupRfz]

How can we get past #vanitymetrics and truly prove the impact of influencer marketing? Gary Zucker of
@GroupRFZ shares how leading brands are doing it today... Listen to the full interview @trendingfamily https://t.co/eqe1tsFNra

[GroupRFZ @GroupRfz]

Looking forward to this...

[Popular Pays by Lightricks @popularpays]

Join us February 19th at 1pm for a webinar with Popular Pays Partner @GroupRfz. Let's pave the way for influencer marketing data that matters beyond likes, reach and engagement. https://t.co/G85u2noyS4

[GroupRFZ @GroupRfz]

Proving the ROI of influencer marketing is challenging but it can be done https://t.co/7I1yTXf2Sm

[GroupRFZ @GroupRfz]

Social and #influencermarketing leaders sound off... How will Instagram hiding 'likes' affect marketing? https://t.co/Kpjn0elC93

[GroupRFZ @GroupRfz]

Influencers are brands' path to Millennials and Gen Z, but what makes this younger group of consumers trust them so much? Morning Consult's research sheds some light. https://t.co/7O79496diY https://t.co/7O79496diY

[GroupRFZ @GroupRfz]

We usually categorize influencers by follower count. This piece by @JasonFalls shares insights from an academic study that categorizes #influencers in a way that may be a lot more valuable in helping #marketers choose the best influencer for the job https://t.co/HxEutSOagu

[GroupRFZ @GroupRfz]

Good piece in Entrprenuer about the 6 #influencermarketing mistakes that brands make. Among them, chasing #vanitymetrics https://t.co/okBSsXvIjF

[GroupRFZ @GroupRfz]

How influential is #influencermarketing - A recent study by @TeamSideqik revealed that 70% of respondents said that they trust the opinions of influencers as much or more more than their real-world friends. https://t.co/ii5Jq9IDm2

[GroupRFZ @GroupRfz]

Really enjoyed this article about evolution of #influencermarketing by @flacks76 One of the first times I've seen brand lift get a nod in the #influencermarketing space https://t.co/E5jGXWAwWq

[GroupRFZ @GroupRfz]

Nice piece on the benefits of hiding likes #socialmedia #instagram https://t.co/4j5z9wj6oF

[GroupRFZ @GroupRfz]

+75% of #Instagram influencers are microinfluencers (1,000-10,000 followers). @Socialbakers #research https://t.co/zvD52NMYMx

[GroupRFZ @GroupRfz]

How Publishers Can Overcome the Content Marketing Paradox https://t.co/TH2lg89CDR

[GroupRFZ @GroupRfz]

Will the Real ROI In Content Please Stand Up https://t.co/PJUmNwW3jl

[GroupRFZ @GroupRfz]

Nearly 9 in 10 B2B marketers use #contentmarketing. So what percentage do you think measure their ROI? Check out the latest study on emarketer. https://t.co/U2x6DYuElp

[GroupRFZ @GroupRfz]

Lots of how-to articles and guides out there, but with the growth of #contentmarketing and the difficulty in allocating enough internal resources to get it done correctly, this one is truly useful https://t.co/gLZao40MXC

[GroupRFZ @GroupRfz]

Meet the new #influencer... @digiday https://t.co/vg14KAOlTO

[GroupRFZ @GroupRfz]

Super creative work from TDA and Copper... Check out the keep your job concealer #skiing #creativity https://t.co/1RuSdnJg9L

[GroupRFZ @GroupRfz]

Baby influencers are here, and they are adorable (and effective) https://t.co/6rN2kVWdkh