The insight that shifted my entire perspective on sales (from @JoshuaBp2p, CRO who scaled $1.7B TVL):
Most people think sales success comes from natural charisma.
Joshua proved it comes from disciplined practice of proven fundamentals.
What's better than throwing money at lavish happy hours?
M0's strategy isn't about flashy events or burning through marketing budgets.
Hear @nicoleschaeferr's approach for @m0's event marketing on @GrowthStories_ 👇
https://t.co/GVhreDlfcT
Our most recent pod with @samjvuong from @Treasure_DAO is on 🔥🔥🔥!!
2,000 mints and counting!
Probably the most fun convo on building gaming communities.
Mint on @podsdotmedia & @layer3xyz for limited rewards 👇
After 6 months of experimenting onchain, it’s time to end it.
I’m officially moving Growth Stories to @beehiiv.
When we launched Growth Stories, the idea was simple: web3 marketing needs more practical, actionable insights.
So, together with the wonderful @TheCrypthena, we built a newsletter packed with weekly marketing news, protocol deep dives, and real growth tactics.
But we wanted to push the boundaries, so we went all in onchain with @paragraph_xyz .
The UX? Smooth. The writing experience? Easy.
But after 6 months, we realized something important:
Newsletters need to be fun to read first.
❗ The onchain bit? Cool, but it didn’t add enough value.
⁉️ Collecting directly onchain? Didn’t make a difference.
‼️ Token-gated sections? Not what readers wanted.
🤑 And if content is really good, people will eventually opt in for a paywall anyway.
So, it’s time to say goodbye to @paragraph_xyz and hello to @beehiiv.
Just wrote a super piece on the good and the bad of Kaito marketing for today's edition of @GrowthStories_ newsletter.
Read it online and remember to subscribe for next editions 👇
https://t.co/PVOQfp8g1C
I met @AngusTookey IRL last month and immediately vibed on all things web3 growth 🤝
Had to have him join the @GrowthStories_ minicast so I don't keep all his valuable marketing expertise just to myself 😌
Collect the episode on @podsdotmedia 👇
https://t.co/V9fzFaUEBC