Mathis GTZ

[Mathis GTZ @GtzMathis]

A good naming is so much important for a brand to success.

@lets_NEUROmkt
#NMKTRCH #MKTINGEURO #XperientialMkt

[Mathis GTZ @GtzMathis]

Virality on the internet occurs thanks to 6 factors : STEPPS
Social Currency
Triggers
Emotion
Public
Practical Value
Stories

@lets_NEUROmkt
#NMKTRCH #MKTINGEURO #XperientialMkt

[Mathis GTZ @GtzMathis]

Value is elusive, it's almost impossible to measure it.

@lets_NEUROmkt
#NMKTRCH #MKTINGEURO #XperientialMkt

[Mathis GTZ @GtzMathis]

Did you know that if you change the packaging of one of your products and it doesn't please to consumers, your sales can drop sharply.

@lets_NEUROmkt
#NMKTRCH #MKTINGEURO #XperientialMkt

[Youssef Zbadi @wyze3399]

#NMKTRCH #MKTINGNEURO #MKTINGgambling

[Youssef Zbadi @wyze3399]

#NMKTRCH #MKTINGNEURO #MKTINGgambling

[Youssef Zbadi @wyze3399]

#NMKTRCH #MKTINGNEURO #MKTINGgambling

[Pierre-Adrien Mathieu @PierreAMathieu]

@annaellelbn
@GtzMathis
@CarlGuilly
@wyze3399
@lets_NEUROmkt
#NMKTRCH #MKTINGNEURO #MktingGambling

[Pierre-Adrien Mathieu @PierreAMathieu]

@annaellelbn
@GtzMathis
@CarlGuilly
@wyze3399
@lets_NEUROmkt
#NMKTRCH #MKTINGNEURO #MktingGambling

[Pierre-Adrien Mathieu @PierreAMathieu]

@annaellelbn
@GtzMathis
@CarlGuilly
@wyze3399
@lets_NEUROmkt
#NMKTRCH #MKTINGNEURO #MktingGambling

[Carl Guilly @CarlGuilly]

@annaellelbn
@GtzMathis
@PierreAMathieu
@wyze3399
@lets_NEUROmkt
#NMKTRCH #MKTINGNEURO #MktingGambling

[Carl Guilly @CarlGuilly]

@annaellelbn
@GtzMathis
@PierreAMathieu
@wyze3399
@lets_NEUROmkt
#NMKTRCH #MKTINGNEURO #MktingGambling

[Carl Guilly @CarlGuilly]

@annaellelbn
@GtzMathis
@PierreAMathieu
@wyze3399
@lets_NEUROmkt
#NMKTRCH #MKTINGNEURO #MktingGambling

[Mathis GTZ @GtzMathis]

@annaellelbn
@PierreAMathieu
@CarlGuilly
@wyze3399
@lets_NEUROmkt
#NMKTRCH #MKTINGNEURO #MktingGambling

[Mathis GTZ @GtzMathis]

@annaellelbn
@PierreAMathieu
@CarlGuilly
@wyze3399
@lets_NEUROmkt
#NMKTRCH #MKTINGNEURO #MktingGambling

[Mathis GTZ @GtzMathis]

@annaellelbn
@PierreAMathieu
@CarlGuilly
@wyze3399
@lets_NEUROmkt
#NMKTRCH #MKTINGNEURO #MktingGambling

[Carl Guilly @CarlGuilly]

A product price is determined on Internal, external and functional bases, like the profitability or the global demand for example
@lets_NEUROmkt
#NMKTRCH #MKTINGEURO #XperientialMkt

[Pierre-Adrien Mathieu @PierreAMathieu]

The brand identity is not like the brand image.
Let's take the example of coca cola.
The first one corresponds to what the brand wants to show, i.e. sharing and refreshment, while the second one represents the perception we have of the product, i.e. a huge quantity of sugar used

[Pauline Bsr @bsr_pauline]

A #brand has an #identity and an #image and sometimes there are not aligned…

The identity is what is transmitted by the brand and the image is the interpretation in the mind of consumers.

#NMKTRCH #MKTINGNEURO #XperientialMkt
@lets_NEUROmkt

[Mathis GTZ @GtzMathis]

Yes, but this kind of reduction does not apply to luxury products.

[Pierre-Adrien Mathieu @PierreAMathieu]

A difference of one euro cent on a product can have two different impacts. For example, this reduction will convince us more consumers from 4€ to 3,99€ rather than a reduction from 3,70€ to 3,69€.

#NMKTRCH #MKTINGNEURO #XperientialMkt
@lets_NEUROmkt