Guillermo | LinkedIn Ads

Lowering LinkedIn ads costs with videos that prospects actually want to watch | B2B RevOps & GTM | Host of FounderVideo Podcast

[Guillermo | LinkedIn Ads @GuilleYuste]

THE THREAD OF ALL THREADS🧵

I've been consistently putting out around 2 threads per week for the past 3 months on everything content marketing and online business related.

Here's the compilation of them.

To be updated every time I post a new thread, so bookmark this one.

[Guillermo | LinkedIn Ads @GuilleYuste]

After a year off the grid, I got a big update from https://t.co/caOnEDndOk

New office, new capabilities.

Excited for what's coming.

[Аргон @argon_delta]

You finally reach the house of the hermit. You knock on the door. You can't wait to hear his secret. What does he know about the game? You can't wait to hear his secret for writing a banger VSL!

The door opens.

He walks out.

'' What do you want'' He asks.

Oh great master of the game! Tell me your secret of print!

He replies...

''every single marketing theory is bullshit. neanderthal dropshippers are bringing home 200-300k per lick just because they spam 80 IQ creatives to 80 IQ buyers to a ugly ass product page. The whole education industry relies on making you feel dumb in order to make it but the truth is that u just need to understand supply and demand. that's all you need. everything else is full on retardation.''

And then goes back to his cave.

You stand there. Very confused. Is this all?

[My Latin Life 🌴 @MyLatinLife]

Evil colonizers building all these schools!

How dare they teach the most advanced knowledge known to mankind!

[BowTiedPassport 🇺🇸 🇲🇽 @BowTiedPassport]

Truth be told, getting laid is the biggest motivator/indicator of someone learning Spanish and living in Latin America.

Any time I meet a foreigner who speaks really good Spanish, I already know he gets laid a lot.

Going on lots of dates gives you way more practice than casual interactions at restaurants or parks.

You don’t get the same level of practice with male friends because they usually speak English.

You won’t get it in business either.
, because higher level professionals tend to use English.

Anything I meet someone with really bad Spanish that’s been here more than a few months…I know they don’t get out much.

[Guillermo | LinkedIn Ads @GuilleYuste]

@argon_delta can you develop on the manifestation of such "money-made normie" if coming from being the opposite type? genuinely curious

[Guillermo | LinkedIn Ads @GuilleYuste]

5 months later... keep posting

[Guillermo | LinkedIn Ads @GuilleYuste]

Guide: https://t.co/bqQpRPZmWB

[Guillermo | LinkedIn Ads @GuilleYuste]

Episode 3 of the FounderVideo podcast with Liam Moroney, founder at Storybook Marketing, a demand generation and brand marketing agency. We touch on:

- Why is demand gen so popular nowadays and what that tells us about the current state of B2B buying

- The future of demand capture strategies and how hashtag b2b marketing budgets are being allocated

- How to spend marketing $$$ efficiently and then align teams to ensure execution excellence

- The B2B obsession with tech & tools and the attribution "war"

- How to understand, identify, narrow down and action on an ICP, how it evolves and can expand your target audience

- Liam's LinkedIn video strategy and workflows for creating video

[Guillermo | LinkedIn Ads @GuilleYuste]

Episode 2 of the FounderVideo podcast with Ryan Paul Gibson from Content Lift, a customer research agency. He's done +1900 customer interviews and shares it all about how to run them, get the right insights, and action on them:

[Guillermo | LinkedIn Ads @GuilleYuste]

Realized I can upload long-form videos here and been meaning to do this, so will be posting all of the episodes of the FounderVideo podcasts in the next weeks. Here's the first with Andrei Zinkevich on how to do full-funnel marketing to an ABM list:

[Cody Schneider @codyschneider]

new pod live

hosting my friend will who's an expert in LinkedIn ads and spend $1M+ a month for clients

you'll learn:

thought leader ads on linkedin maintain social proof, appear organic

engagement objective outperforms brand awareness for thought leader ads

multi-touchpoint video funnel increases conversion rates before outbound outreach

strategic text ad bidding provides cheap impressions on LinkedIn

manual bidding more cost-effective than linkedin's automated "maximum delivery"

crm integration with linkedin ads improves pipeline insights and attribution

video content on linkedin presents "blue ocean" opportunity for marketers

b2b companies increasingly value content creators over traditional sdrs

sdr roles evolving towards holistic business development and relationship management

inbound marketing provides exponential returns compared to linear outbound growth

link to full episode below

[Cody Schneider @codyschneider]

had my friend will on the pod

going viral rn on yt so dropping here too

you'll learn

how to make linkedin ads go brr

get a ridiculous amount of free impressions

make your cold emails go harder bc of the content you're promoting

[Guillermo | LinkedIn Ads @GuilleYuste]

@conortrains If you didn't like Dubai and love Europe I highly doubt you'll like the US 👀 but same here need to try it out at least

[Guillermo | LinkedIn Ads @GuilleYuste]

@Garrath_R Appreciate that man 🤝🏻 glad you've been liking the content

[Guillermo | LinkedIn Ads @GuilleYuste]

Now everyone and their mother will be getting on LinkedIn video. Been posting many videos a week since september last year on there. Proof and guide on how to smash this game in the comments.

[Cody Schneider @codyschneider]

im just going to repeat this BC I DONT THINK PEOPLE UNDERSTAND WTF IS ACTUALLY HAPPENING ON LINKEDIN RN IT IS ABOSLUTELY MF INSANE IF YOU'RE IN B2B MAKE SHORT FORM CONTENT AND POST YOU CAN LITERALLY BUILD YOUR ENTIRE COMPANY OFF THIS MOMENT IN TIME RN IT WILL BE GONE IN 12 MONTHS

[Guillermo | LinkedIn Ads @GuilleYuste]

@codyschneider invited me to his pod to talk about how we're riding this wave at https://t.co/rCpjDRzv7N btw, so stay tuned cause it will be going out soon

[Guillermo | LinkedIn Ads @GuilleYuste]

Guide: https://t.co/bqQpRPZmWB

[Guillermo | LinkedIn Ads @GuilleYuste]

@wilcoxaj 's take on thought leader ads after having managed +$150M in ad spend since 2012:

[Guillermo | LinkedIn Ads @GuilleYuste]

Sam Dunning's take on the future of Google search and SEO with the new search generative experience (SGE):

[Guillermo | LinkedIn Ads @GuilleYuste]

@ChrisWalker171 scaled @refinelabs from one $5k/mo client to +$10MM in ARR in less than 4 years, so I asked him what were the most key growth levers he pulled to make it. Here's what he said: