Understanding How Tax Works for Influencers & Freelancers in Kenya.
Let’s break this down using a hypothetical scenario.
You land a gig worth Ksh. 100,000.
The company pays you 95,000 and withholds 5,000 as tax.
Many people think that 5,000 is the final tax. It is NOT.
That 5,000 is a Withholding Tax ; which simply means tax paid in advance on your behalf.
What this means in practice:
• The tax authority already knows you earned 100,000 • The company remits the 5,000 withholding tax • Upon remitting the 5,000 , a withholding certificate is issued . • That certificate links the income to your PIN
When filing your taxes, the system already expects you to declare the 100,000 income.
With the current validation rules, you cannot declare less than what has been reported.
Here’s the important part most people miss 👇
-You are not taxed on the 100,000 unless you have zero expense
-You are taxed on NET PROFIT.
Net Profit = Income – Expenses
Example:
Income from gig: 100,000
Possible expenses: • Capital allowance on Equipment (camera, lighting, microphone)- most people have zero clue on this 😎 • Internet costs • Transport for the shoot • Editing software subscriptions • Studio hire • Assistant payments
Assume total valid expenses = 40,000
Your taxable profit will be 60,000, not 100,000.
The 5,000 withholding tax you already paid is then credited against your final tax liability.
Important to note going forward (especially from this year 2026)
-Expenses must be properly supported, ideally through eTIMS compliant receipts/invoices.
-If your influencer or freelance business is: • unstructured • cash-based • poorly documented,
Reconstructing expenses at the end of the year will not work
This is one of the main reasons why influencers & freelancers must treat their brand like a real business.
-Track your income -Record your expenses -Keep invoices and receipts -Use proper documentation
Otherwise, you risk paying tax on income that was actually spent running your business.
The earlier you structure your business model for Tax planning , the better
#CreatorEconomy #Freelancers #Influencers #TaxEducation #Taxfiling #Taxcompliance
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Don't accept.
Close the door,
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#MasculinitySaturday
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No gender revealing.
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