Gym Autopilot

We put your Gym's marketing on Autopilot. Tweeting the latest tips/strategies on how to automate, streamline, and free up time in your business.

[Gym Autopilot @GymAutopilot]

Consider doing something new. Is it time to redo your website and make it more responsive? Are you happy with your SEO standing? Do you have a firm social media plan? Have you held off on email marketing?

[Gym Autopilot @GymAutopilot]

Never be complacent, even if your sales numbers are high. If sales numbers are strong, think about how you can create entry barriers, exit barriers, improve existing customer sales, lower customer acquisition costs and invest to increase market share. It’s time for reflection.

[Gym Autopilot @GymAutopilot]

Customer experience is the heart of marketing for every industry. While it has always been a marketing focus, today’s businesses have embraced customer-centric philosophies to create effective marketing strategies and positive digital transformations.

[Gym Autopilot @GymAutopilot]

Facebook is going almost 100% mobile. Contently predicts that by 2020, 59% of users will access Facebook only through mobile. It may sound like a lot, but consider that 80% of the company’s ad revenue already comes from mobile. Are you optimizing your Facebook ads for mobile?

[Gym Autopilot @GymAutopilot]

All individuals want content that is relevant to them; personalized, customized content is more likely to be consumed and shared. Know your target market, and create a few personas based on your most common types of buyers.

[Gym Autopilot @GymAutopilot]

Though Gen Z. is the next big marketing target, millennials are still a huge market to please. This group is known for its mistrust of traditional advertising, meaning it doesn’t make sense to create content with direct sales revenue in mind.

[Gym Autopilot @GymAutopilot]

Content that is short-lived, i.e. for 24 hours only on Instagram Stories, is considered by customers to be more authentic vs. sponsored ads or brand-focused posts that last longer and push customers to purchase.

[Gym Autopilot @GymAutopilot]

Over 200 million people use Instagram Stories each month. That’s 50 million more users than Snapchat. Brands interested in connecting with Instagram users must take the time to understand and use Stories to showcase their business.

[Gym Autopilot @GymAutopilot]

Videos on social media have shown to elicit higher engagement especially on Facebook. With new formats like live streaming popping up every day on social channels, there are many options for integrating video into your existing social media marketing strategy.

[Gym Autopilot @GymAutopilot]

You know the gym is never as busy as it is in January, so get prepped for that rush early on! It might mean adding extra open hours or classes to the schedule, including some classes just for beginners.

[Gym Autopilot @GymAutopilot]

Make space in your social media strategy for news about extended hours, extra classes, holiday perks and parties and anything else that will be different at that time of year. Consider any special photos you might need to take or source.

[Gym Autopilot @GymAutopilot]

We all need a little extra motivation to stay on track with our fitness goals while pie, cookies and eggnog try to derail us. Create a competition to see who attends the most classes in December. Don’t forget to give prizes!

[Gym Autopilot @GymAutopilot]

The holidays are a great time to offer specials. Some people might like to buy memberships as gifts, while other prospects want to join now to get a jump start on their resolutions. A little incentive in the form of a special membership package can be the right thing.

[Gym Autopilot @GymAutopilot]

Have an open line of communication with your staff. Find out which of your staff members will be in town. They might enjoy picking up an extra class or two to cover for someone who will be traveling.

[Gym Autopilot @GymAutopilot]

Set your schedule: Your holiday schedule will be different from your typical schedule, not only because members have different routines during the holidays, but because you want your staff to enjoy time off with their families.

[Gym Autopilot @GymAutopilot]

Stumped on how to entice new customers to sign up for memberships? Consider running a raffle! Raffling off hot-ticket items like a FitBit or Apple Watch will also help keep your members motivated to return to your facility.

[Gym Autopilot @GymAutopilot]

Send holiday-themed emails. Follow CAN-SPAM rules for commercial email messaging and send holiday-themed emails that invite customers and prospects to take advantage of your amazing holiday sales and offers.

[Gym Autopilot @GymAutopilot]

Promote your holiday sales online. Your website and social accounts should promote your holiday sales to create awareness. Need help? Check us out on https://t.co/YNRkxUi7B6.

[Gym Autopilot @GymAutopilot]

With the holidays now fast-approaching, consider running a social media contest to bump your social following. This is a cost-efficient way to engage with customers. Cool prizes can include gift certificates, free classes or one-on-one sessions, and health evaluations.

[Gym Autopilot @GymAutopilot]

Is your website holiday and prospective customer ready? With many people starting to make their resolutions for 2018, there’ll be more people researching gyms in their area. How will your facility’s web presence stand out amongst the rest?