Halal Medicines

Holistic and alternative medicine content writer, helping people achieve optimal health and well-being.

[Halal Medicines @HALAL_DESIGN]

Champions

[Arsenal @Arsenal]

The Arsenal. Your Premier League champions.

[ASIWAJU PAINTS AND INTERIOR @emmyeverjoy]

Even to feed my two kids is a big task.

Chelsea sack Liam Rosenoir man city Burnley Adelabu Energy Edun finance

[Purple Prose and Profit @Purpledigital00]

7 food copywriting rules I wish someone told me before I wrote my first menu 🧵

1/
Most food copy doesn't fail because the writer is bad.
It fails because nobody told them the rules.

Here are 7 I learned the hard way. Save this. 👇

[Purple Prose and Profit @Purpledigital00]

2/

Rule 1: Never use the word "delicious."

It means nothing. Everyone's food is delicious.
Your job is to make me FEEL the delicious — not announce it.

"Smoky, slow-roasted, fall-off-the-bone" > "delicious chicken"
Every. Single. Time.

[Purple Prose and Profit @Purpledigital00]

3/
Rule 2: Technique signals quality.

"Grilled chicken" = school cafeteria.
"Chicken grilled over open flame for 20 minutes" = restaurant worth the Uber.

One extra line. Completely different price point in the reader's mind.

[Purple Prose and Profit @Purpledigital00]

4/
Rule 3: Cut "served with."

It's a waiter's shorthand, not copy.

"Lamb served with mashed potatoes"
vs.
"Slow-braised lamb rested on hand-whipped potato — rich, buttery, built for a Tuesday you want to forget."

Feel the difference?

[Purple Prose and Profit @Purpledigital00]

5/
Rule 4: Sell the feeling, not the food.

Nobody orders egusi soup.
They order Sunday afternoon at their mother's house.

Find the emotion behind the dish. Lead with that.
The ingredients are just proof.

[Purple Prose and Profit @Purpledigital00]

6/
Rule 5: Specificity = credibility.

"Fresh ingredients" → weak.
"Market-sourced tomatoes, stone-ground crayfish, slow-reduced for 3 hours" → I believe you AND I'm hungry.

Vague copy sounds like a lie.
Specific copy sounds like a chef who cares

[Purple Prose and Profit @Purpledigital00]

7/
Rule 6: Your first sentence must earn the second.

If your menu opens with "Welcome to our restaurant, where we serve quality food made with love" —

You've already lost them.

Open with the food. Open with hunger. Open mid-thought.

[Purple Prose and Profit @Purpledigital00]

8/
Rule 7: Read it out loud.

If you stumble reading your own menu copy — your customer stumbles ordering it.

Smooth copy = confident orders = higher spend.
Rough copy = hesitation = "I'll just have the burger."

[Purple Prose and Profit @Purpledigital00]

9/
That's 7 rules.

The restaurants and food brands that apply these?
They don't just sound better.
They sell more.

I write food copy from Lagos for clients in the US, UK, and Canada.
Follow for weekly threads like this. 🔥
#foodcopy #copywriting #menucopy
#writingtips

[ASIWAJU PAINTS AND INTERIOR @emmyeverjoy]

@usmanomolara3 Na for person wet wan cook assorted. The 15k go make three soups for us.

Family of 4.

[ASIWAJU PAINTS AND INTERIOR @emmyeverjoy]

@AFCAMDEN Skelly moves sometimes like Partey but needed to develop especially on excessive use of strength.

I hope he has the chance to develop in the midfield.

Just one thing is sure, he won't make the line up against Athletico Madrid champions league semi final.

[Kareemah @k_kareemat]

@emmyeverjoy @Crowns0071 Allah will come through for you 🤲🏼

[ASIWAJU PAINTS AND INTERIOR @emmyeverjoy]

@k_kareemat @Crowns0071 Aameen.

I have all to take care of including debts ....

[Halal Medicines @HALAL_DESIGN]

This is what happens when you combine design + psychology 👇

[ASIWAJU PAINTS AND INTERIOR @emmyeverjoy]

Good design gets likes.
Smart design gets customers.

Calling on designers out there, rate this but don't be harsh.

#graphicdesign #posterdesign

NDC Obi Kwankwaso Monday

[ASIWAJU PAINTS AND INTERIOR @emmyeverjoy]

@PoojaMedia We are team of professional painters....

[Halal Medicines @HALAL_DESIGN]

@Zanzee_zee I need it at Abeokuta

[𝐌𝐚𝐡𝐝𝐢 || @Mahdiii365]

repost, it will help you and me❤🎧🕊️