Professor Hesam Olya

Professor and Head of Marketing and Cultural & Creative Industries at Sheffield University Management School. AE of International Journal of Consumer Studies.

[Professor Hesam Olya @HGTOlya]

It’s not AI vs. humans. It’s about knowing when each one can distil positive emotion.

Our recent research (https://t.co/jkyunxe9Nb) shows that with enough empathy (+compensation), GenAI can match or even outperform humans.
#GenAI #marketing #emotion

[Mark Carney @MarkJCarney]

Today, families and friends across Canada gather to celebrate the Persian New Year — to welcome rebirth and the importance of ushering in light that triumphs over darkness. 

In this time of new conflicts and global uncertainty, this celebration of renewal and optimism is especially meaningful. 

To the Iranian-Canadian community and all those celebrating, happy Nowruz.

[Prime Minister of Canada @CanadianPM]

Nowruz underscores the strength that comes from Canada’s diversity. During this time of profound uncertainty, the spirit of renewal and optimism is especially important.

Today, Prime Minister Carney wishes a happy Nowruz to everyone celebrating. https://t.co/tD9tm3wx9k

[Sam van Rooy MP @SamvanRooy1]

Our #Nowruz Haft-sin table!
Nowruz pirooz! Happy nowruz!

[U.S. State Dept - Near Eastern Affairs @StateDept_NEA]

Presidential Message on Nowruz

https://t.co/Yx4yN1XOMv

[Doug Ford @fordnation]

Today, we mark Nowruz, the start of a new year for Persian communities in Ontario and around the world.

This year, many Iranians enter the new year with heavy hearts, while remaining optimistic for a free and democratic Iran. Nowruz remains a symbol of resilience, strength and hope for better days ahead. Nowruz Pirooz.

[History Photographed @HistoryInPics]

Happy Norooz 🌿✨ Norooz, meaning “new day,” marks the Persian New Year and the arrival of spring a moment when nature resets and life begins again. Celebrated for over 3,000 years, it’s rooted in renewal, growth, and the balance between light and darkness.

At the heart of Norooz is the Haft-Seen table, where seven symbolic items represent hopes for the year ahead rebirth, love, health, patience, wisdom, and prosperity. It’s a time to reflect on the past, reconnect with loved ones, and step into a fresh chapter with intention.

More than just a celebration, Norooz is a reminder that no matter how long the winter feels, spring always comes and with it, a new beginning.

Wishing you a year filled with growth, abundance, and new opportunities. 🌱✨

[Volodymyr Zelenskyy / Володимир Зеленський @ZelenskyyUa]

من صمیمانه عید نوروز را به مردم ایران و همه کسانی که امروز این عید را جشن می‌گیرند، تبریک می‌گویم.
اوکراین برای مردم ایران آرزوی آزادی و امنیت واقعی دارد. با خلاص شدن از این رژیم وحشتناک تروریستی، ایران می‌تواند به جامعه‌ای صلح‌آمیز و شکوفا تبدیل شود، همان‌گونه که قبلاً بوده است. بنابراین مهم است که پس از این جنگ، عدالت و بازسازی برای مردم ایران و کل منطقه محقق شود.
اوکراینی‌ها به یاد دارند که رژیم فعلی تهران همدست روسیه است. این دو رژیم جنایتکار در شرارت و اعتقادات خود برادرند، بنابراین زندگی قطعاً باید پیروز شود.
امیدوارم که امسال سال پیروزی زندگی، خوشبختی و بازگشت به صلح باشد.

[Bob Blackman @BobBlackman]

Nowruz Mubarak to all those celebrating the Persian New Year today! Wishing Harrow East's Persian, Afghan and Azerbaijani communities a joyful new year filled with health and happiness. 🌸 #Nowruz #NowruzMubarak

[David Jacobs @DrJacobsRad]

Happy Nowruz!

This year may all of the children of Cyrus the Great be free once more.

#IranRevolution2026‌

[Joe Wilson @RepJoeWilson]

Best wishes for peace and a happy Nowruz to our friends celebrating around the world.

[Governor Gavin Newsom @CAgovernor]

Happy Nowruz to everyone celebrating the Persian New Year!

Jen and I wish peace, health, and prosperity for everyone marking this spring equinox, including the vibrant Persian communities in California and throughout America.

Nowruz Pirooz!

[Hannah Neumann @HNeumannMEP]

Today, families across #Iran, #Afghanistan, #Kurdish communities in #Iraq and #Syria, and many other places celebrate the new year. And each community has its own traditions. 1/7

[Professor Hesam Olya @HGTOlya]

Honoured to join the AJG Scientific Committee at Chartered Association of Business Schools 🙂, helping shape a global guide for research quality🌍

[Professor Hesam Olya @HGTOlya]

@trump_dona19543 A

[Professor Hesam Olya @HGTOlya]

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[Professor Hesam Olya @HGTOlya]

Can watching travel live streams actually make you happier?

Our new research shows that well-designed virtual travel experiences reduce stress and improve mental well-being, especially when exploring nature.

More here: https://t.co/KFT4Ez2VxF
#Virtual #Wellbeing
@sheffielduni

[Professor Hesam Olya @HGTOlya]

@JD_Vance_Q1 A

[Professor Hesam Olya @HGTOlya]

@WHLeavitt @aademirn A

[Professor Hesam Olya @HGTOlya]

@WHLeavitt @PahlaviReza A