Howard J. Sewell

President of Spear Marketing Group | Top 50 Influencer, B2B Marketing (US) | 25+ years in B2B demand gen | Weekend cyclist, cocktail geek & CPFC fan

[Howard J. Sewell @HJSewell]

@TheCinesthetic Why was there not a sequel??

[Dave Kellogg @Kellblog]

There are two types of nurture tracks. Don't speed-bag people who are long-term. Don't slow-roll people who are short.

Lead Nurturing, Fast and Slow https://t.co/LtlvRsyuOv

[Howard J. Sewell @HJSewell]

Don't forget to circle back.

[Slack @SlackHQ]

Today's to-do list:

- Fly the plane while building it
- Run it up the flagpole
- Boil the ocean
- Thread the needle
- Touch grass
- Double-click into that
- Get the view from 30,000 feet

[talkSPORT @talkSPORT]

Hannah Hampton:

❌ Has no depth perception
👁️ Had multiple eye operations before she was 5-years old
❌ Told she'd never play professional sport

Also Hannah Hampton:

🏆 Women's Euro 2025 Player of the Match
🏆 Back-to-back Women's Euro champion

A simply remarkable story... a true inspiration. 👏🏴󠁧󠁢󠁥󠁮󠁧󠁿

[Howard J. Sewell @HJSewell]

@StockSavvyShay Best bull case analysis of $tsla I've read so far

[Spear Marketing Group @SpearMktg]

Even the smallest companies who collect and process customer data, need to pay close attention to the rules governing data collection and (especially) email communications. Read our blog to learn what you need to do to be compliant.

https://t.co/1FLLaVll2i

#b2bmarketing

[Spear Marketing Group @SpearMktg]

Industry studies estimate that as much as 60% of MDF funds go unused. On the Spear Website, get tips on how to get the most from MDF funds, including sample MDF programs and pricing.

https://t.co/7jYgMquwOc

#b2bmarketing

[Spear Marketing Group @SpearMktg]

A solid nurture program delivers more than engagement. Benchmark your program using our new infographic and discover 16 ideas for quick wins and strategic upgrades.

https://t.co/MIGSGjEYb9

#leadnurturing #b2bmarketing

[Spear Marketing Group @SpearMktg]

A new report says the average time between a content download and when it’s actually read is 39 hours. Yet most marketers are triggering follow-up immediately. On the Spear blog, see how to close the gap between engagement and timing.

https://t.co/yqsCTPg3tK

#B2BMarketing

[Spear Marketing Group @SpearMktg]

A strong nurture strategy does more than keep leads warm—it drives pipeline. Grab your copy of "The Definitive Guide to Lead Nurturing," our new ebook created with @Pipeline360, and explore proven strategies for boosting nurture performance:

https://t.co/L7cPVgRAkT

[Spear Marketing Group @SpearMktg]

A strong nurture strategy does more than keep leads warm—it drives pipeline. Grab your copy of "The Definitive Guide to Lead Nurturing," our new ebook created with @Pipeline360, and explore proven strategies for boosting nurture performance: https://t.co/3pTuKCe5iv

[Spear Marketing Group @SpearMktg]

A strong nurture strategy does more than keep leads warm—it drives pipeline. Grab your copy of "The Definitive Guide to Lead Nurturing," our new ebook created with @Pipeline360, and explore proven strategies for boosting nurture performance: https://t.co/F7GKAEyEYB

[Howard J. Sewell @HJSewell]

The Consumption Gap & What it Means for Your Content Strategy via @customerthink
https://t.co/x4JXwS5bQQ

[Howard J. Sewell @HJSewell]

A Lifecycle Approach to Customer Marketing https://t.co/PjCqwErCxG via @customerthink

[Spear Marketing Group @SpearMktg]

Whereas lead nurturing programs are typically segmented by buyer stage, customer marketing more often is a “one size fits all” approach. Adopting a lifecycle approach to customer marketing can helps reduce churn and drives upsell/cross-sell. Read more
https://t.co/WFQAc6WKdF

[Spear Marketing Group @SpearMktg]

Your agency client bears ultimate responsibility for data privacy compliance. But that doesn’t mean you're off the hook. Ensure you and your agency share expectations and standards when it comes to laws like GDPR and CCPA:

https://t.co/FPNYrVbcmp

#GDPR #CCPA #dataprivacy

[Howard J. Sewell @HJSewell]

@CPFCSeattle @PLinUSA Oh yes please

[Spear Marketing Group @SpearMktg]

Let's agree that AI can write copy. Should it? AI has caused marketing creative, particularly copywriting, to become devalued and commoditized.

https://t.co/E3kREGdZvx

#AI #ContentMarketing #Copywriting

[Spear Marketing Group @SpearMktg]

Who’s responsible for data privacy compliance—agencies or clients? Regulatory authorities say the client, as data controller, bears the legal burden for ensuring compliance with regulations like GDPR and CCPA.

https://t.co/Srfvhrsif8

#GDPR #CCPA #dataprivacy

[Spear Marketing Group @SpearMktg]

Data privacy isn’t just a legal issue—it’s a trust issue. Customers expect brands to handle data responsibly, and regulators are watching closely. On the Spear blog, get an 8-point checklist for maintaining compliance.

#GDPR #CCPA #dataprivacy
https://t.co/jlyQqZ2j3B