Hilary Mason

Co-Founder of @PlayHiddenDoor. Formerly Founder of @FastForwardLabs (acquired by @Cloudera). I ♥ data and cheeseburgers. She/her.

[Hilary Mason @hmason]

I'm on bsky: https://t.co/KbBpdLQrl0

Or sometimes threads:
https://t.co/9JSVUPHuK9

...I haven't posted much here for a long time, and won't be back.

[QCon Software Development Conferences @QCon]

🎤 Starting #QConAI New York with a keynote on: “The Next Generation of AI Products” by @hmason, Co-Founder & CEO @playhiddendoor.

As teams race to put AI into production, the keynote zooms in on the foundations that actually make systems hold up under real usage. #AIEngineering

[Hidden Door @playhiddendoor]

A new and terrifying world is now available on Hidden Door - Dracula!

Step into Bram Stoker’s world of gothic horror, set in modern-day Amsterdam. Play a vampire, hunter, or an unsuspecting guest - you can even earn the ability to bring vampires into your other worlds!

[Ramez Naam @ramez]

Excited to see @playhiddendoor launch their interactive, AI-collaborative storytelling game. A really unique and fun use of AI. Congrats @hmason and team! https://t.co/fGeMH0MRpZ

[Hilary Mason @hmason]

Hey, people of Twitter! I'm proud to share that we've launched early access for our platform for fanfic meets RPG experiences in licensed worlds -- come check it out at https://t.co/JpYJVmqmMR!

[Hidden Door @playhiddendoor]

We’re launching early access 🔥today🔥!

Hidden Door is where roleplaying meets fanfic. Rise from the beyond to wreak vengeance in The Crow, go rivals-to-lovers in Pride & Prejudice, lean into after-dark vibes with Courtship & Crimson, and so many more!

[Hidden Door @playhiddendoor]

Something exciting is coming Wednesday. Stay tuned!

[Hidden Door @playhiddendoor]

Something new is here! Jump into a world you love, play stories and create cards, and share with friends!

Join for early access today: https://t.co/oPqRy6fI4z

[Hilary Mason @hmason]

@nearyd @monkchips Wow, thanks! Probably this one: https://t.co/orsULUZazV

[GamesBeat @GamesBeat]

AI in Gaming at #GBSummit!

@jamandteatime’s Aaron Farr, @awscloud's Ashwin Raghuraman, @hmason of @playhiddendoor, & Chris Melissinos of @awscloud.

Use code GBS2510OFF for 10% off → https://t.co/phns5t6FrM

[GamesBeat @GamesBeat]

Don’t miss top sessions on AI + gaming at #GBSummit with:
@owenmahoney @bingfish @mitchlasky @TynanSylvester @roguescroll @hmason @jamandteatime @Joel_Silk @deantak @sarahparvini + more!

Use code GBS2510OFF for 10% off: https://t.co/FzMX5S9gWu

[Hugo Bowne-Anderson @hugobowne]

❓ Is Data Science Dead in the Age of AI ❓

In our latest High Signal episode, @hmason shares why the answer is a resounding “No!”—but the field is undergoing profound changes. Automation is transforming workflows, generative AI is reshaping how problems are solved, and the community is moving beyond its “shiny” phase into something more mature.

💡 Fun fact: Hilary was my guest on the first podcast I ever released, nearly a decade ago. It’s amazing to see how much has changed—and how much has stayed the same.

Key themes we covered:

✨ From Hype to Maturity

Automation is redefining entry-level roles and workflows. What does this mean for the future of data science?

📜 Why Generative AI Needs Context, Not Prompts

“Prompting feels like spellcasting, not engineering,” Hilary says. She explains how context-rich systems—like structured data and multimodal inputs—are the key to unlocking AI’s potential.

⏳ A Decade of Interfaces, Not Algorithms

Even if machine learning progress stopped today, it would take years to design the workflows, tools, and interfaces needed to fully harness its power.

🎧 This episode, produced by @delphina_ai with @dsgilchrist, dives deep into the evolving landscape of data science and what it takes to thrive in an AI-driven world.

Catch the full episode wherever you listen to podcasts, and share your thoughts:

• Apple: https://t.co/hAi7NT6MSy

• Spotify: https://t.co/QyNd5dXM03

• YouTube: https://t.co/hgCyZkrkKU

• More episodes and show notes: https://t.co/guGeKKqWTK

[Hilary Mason @hmason]

RT @KamalaHarris: Generations of Americans led the fight for freedom—including the freedom to vote.

Now, the baton is in our hands. Don’t…

[Dan Blumberg @dblums]

Absolutely 🤩 convo with @hmason on the latest CRAFTED.! We dove deep into AI, creativity, and building with soul. An unexpectedly deep conversation.

Also: using GenAI to build immersive worlds for movie and book fans at @PlayHiddenDoor

🎧 Listen: https://t.co/zlkqXdKcuU

[Hilary Mason @hmason]

This is a cool experience, and follows one of my favorite AI design patterns -- let players direct, but not control, the system within the game, so it feels like improv.

What kind of NPC did _you_ love?

[Hidden Door @playhiddendoor]

New feature: you can now 🪄inspire🪄 key characters in your stories!

Starting with The Crow, when you first encounter your love interest, you’ll get to personalize them! This won’t be like writing their character sheet, though; it’s more like improv.

https://t.co/LIZWwbmamI

[Scientific American @sciam]

For only the second time in our 179-year history, the editors of Scientific American are endorsing a candidate for president. That person is @KamalaHarris. | Editorial https://t.co/dOsFW8BQCn

[AI LA @AILA_Community]

This Sunday 3:30pm @TIFF_Industry join @aionthelot for a special showcase, panel discussion, and reception on: How Filmmakers are Experimenting with Gen AI

@WalterWoodman4 @_shykidsclub
@PRESSMANFILM
@hmason @playhiddendoor
@kleverov
@ToddTerrazas

We'll premiere the Cinema Synthetica documentary and give you an exclusive first look at a new music video created with Sora.

https://t.co/kDYAtLq1yQ

[Hilary Mason @hmason]

@yDash_DarkSouls @playhiddendoor 😂

[Jon Radoff 👾/acc 🎮 Metavert @jradoff]

Talking about AI in games, data privacy, industry diversity with @hmason at Gamescom Congress 2024!

[World Summit AI: We do AI different. @WorldSummitAI]

👏 Give it up for visionary AI-driven storyteller and co-founder and CEO of @playhiddendoor, @hmason – Keynote of our Mediaverse track at #WSAI24!

🎟️ ⇢ https://t.co/JY1zprpLpJ
🗣️ ⇢ https://t.co/tRPPNysxUU
🗓️ ⇢ https://t.co/S0x2zi1VPb

#DoAIDifferent

[Hidden Door @playhiddendoor]

CEO Hilary and Game Director Chris are in this excellent piece from MIT Tech Review exploring the role of AI in story games. Since founding Hidden Door, we've believed this tech opens up new ways for players to explore the worlds they love, going beyond endless chats with NPCs.