bing gordon

gamer. fan of Neal Cassady and Bennett Cerf. cycling downhill. Darwinian design. network graphs. General Partner @kpcb

[bing gordon @bingfish]

@JoeFernandez Thanks Joe. Those were foundational years. So much learning from Klout!

[bing gordon @bingfish]

Friends, I’m excited to announce that my new book, Everybody Wins, will be out this October with Penguin Random House, and is now available for preorder!

https://t.co/Tx2eTQlr3t

What makes great video games so satisfying, engaging, and retentive? Some twenty years ago, when EA Sports and The Sims were at the peak of their powers, I wondered if I could recreate the magic of video games in other kinds of consumer products, and other walks of life entirely. What I came back with was my “Gamification Checklist,” which broke down the elements of great games and franchises, and began to imagine how I could export it.

I’ve taken what I know from decades in the games business to help build newer companies and products like Amazon Prime, Zynga, Duolingo, Spotify, Twitch, Coursera, Pokémon Go, Take Two, Cameo, Thrive Global, My Fitness Pal, and Alan Health. Now, daughter Chloe and I have written a book to share my “Gamification Checklist” with, well, everyone.

I wrote Everybody Wins to share my stories and lessons from more than four decades in the biggest entertainment industry in the world. If you’re building a product, a company, a game, or classroom curriculum, if you’re a fan of gaming, a founder or a leader, or even a parent trying to understand Roblox better, my hope is that this book offers a new lens on what it means to succeed and why, in the best systems, everybody wins.

[bing gordon @bingfish]

@0IvankaTrumpRV2 E

[bing gordon @bingfish]

@LeadingReport Gestapo

[AP @Average_NY_Guy]

There’s something about Israel that makes people uncomfortable, and it’s not what they say it is.

They’ll point to politics, settlements, borders, and wars. But scratch beneath the outrage, and you’ll find something deeper. A discomfort not with what Israel does, but with what Israel is.

A nation this small should not be this strong. Period.

Israel has no oil. No special natural resources. A population barely the size of a mid-sized American city. They are surrounded by enemies. Hated in the United Nations. Targeted by terror. Condemned by celebrities. Boycotted, slandered, and attacked.

And still, they thrive like there’s no tomorrow.

In military. In medicine. In security. In technology. In agriculture. In intelligence. In morality. In sheer, unbreakable will.

They turn desert into farmland.
They make water from air.
They intercept rockets in mid-air.
They rescue hostages under the nose of the world’s worst regimes.
They survive wars that were supposed to wipe them out, and win.

The world watches this and can’t make sense of it.

So they do what people do when they witness strength they can’t understand.

They assume it must be cheating.

It must be American aid.
It must be foreign lobbying.
It must be oppression.
It must be theft.
It must be some dark trick that gave the Jews this kind of power.
It must be blackmail.

Because heaven forbid it’s something else.
Heaven forbid it’s real.
Heaven forbid it’s earned.
Or worse, destined.

The Jewish people were supposed to disappear a long, long time ago. That’s how the story of exiled, enslaved, hated minorities is supposed to end. But the Jews didn’t disappear. They actually came home, rebuilt their land, revived their language, and brought their dead back to life — in memory, in identity, and in strength.

That’s not normal.
It’s not political.
It’s biblical.

There’s no cheat code that explains how a group of people return to their homeland after 2,000 years.
There is no rational path from gas chambers to global influence.
And there is no historical precedent for surviving the Babylonians, the Romans, the Crusaders, the Inquisition, the pogroms, and the Holocaust, and still showing up to work on Monday in Tel Aviv.

Israel doesn’t make sense.
Unless you believe in something beyond the math.

This is what drives the world crazy. Because if Israel is real, if this improbable, ancient, hated nation is somehow still chosen, protected, and thriving, then maybe God isn’t a myth after all.

Maybe He’s still in the story.

Maybe history isn’t random.
Maybe evil doesn’t get the last word.
Maybe the Jews are not just a people… but a testimony.

That’s what they can’t stand.

Because once you admit that Israel’s survival isn’t just impressive, but divine, everything changes. Your moral compass has to reset. Your assumptions about history, power, and justice collapse. You realize you’re not watching the end of an empire. You’re witnessing the beginning of something eternal.

So they deny it.
They smear it.
And rage against it.

Because it’s easier to call a miracle “cheating” than to face the possibility that God keeps His promises.

And He’s keeping them still.

[Reid Hoffman @reidhoffman]

DeepSeek is just the beginning. The AI race with China is on.

It’s a moral imperative that the United States––and American business leaders, technologists, and policymakers––work hard to make sure we’re ahead of the game. That’s how we make AI American Intelligence.

[bing gordon @bingfish]

@RitaWilson @leslieodomjr @BeeGees Perfect for a road trip to look for Alice’s

[Occupy Democrats @OccupyDemocrats]

BREAKING: Trump's former Chief of Staff John Kelly exposes him for claiming after Mar-a-Lago raid that he had a "standing order" to "declassify" documents he took — says "nothing approaching an order that foolish was ever given." RT IF YOU THINK THAT IT'S TIME TO INDICT TRUMP.

[Occupy Democrats @OccupyDemocrats]

If you’re glad that CNN just leaked 2,319 text messages sent to and from ex-Trump Chief of Staff Mark Meadows that incriminate Ivanka Trump, Trump Jr., Jared Kushner, Sean Hannity, Jim Jordan, and Marjorie Taylor Greene in the plot to steal Biden’s win, please RT and follow us!

[Occupy Democrats @OccupyDemocrats]

BREAKING: Donald Trump suffers one of the most humiliating defeats of his life as his social media app “Truth Social” plummets to the 28th most popular social network available with no signs of possible rebound. RT IF YOU LOVE TO SEE TRUMP FAIL!

[bing gordon @bingfish]

It’s time to confront the Trump-Putin nexus
The former War Criminal in Chief is also a bribable traitor. https://t.co/YzhKFIZv7r

[bing gordon @bingfish]

Sounds like War Criminal Trump has landed Putin as a key donor for his 2024 campaign.

[bing gordon @bingfish]

@rmandal Congrats to Rishi and team. Coaching can be priceless!

[Rishi Mandal @rmandal]

Thrilled to share that Future has raised a $75m Series C from incredible investors, to accelerate our rapid growth.

We're delivering 1-on-1 coaching in a way that nobody else has ever been able to achieve. This will radically change consumer health.

https://t.co/fPEVItnvux

[bing gordon @bingfish]





No wonder our next generation is dismayed. Ugh.

Joe Manchin has made millions from coal. His ties are now facing examination as Democrats scramble for a climate and economic agreement

[bing gordon @bingfish]

It's so satisfying to see how the new team is living up to the high standards set 50 years ago by the original Kleiner Perkins partners. Your value system, your founder relations and your hard work on their behalf are helping a whole new generation Make History, all over again.

[Kleiner Perkins @kleinerperkins]

This year we celebrate 50 years of partnering with incredible founders who’ve made history. Today, we're excited to announce $1.8B in two new funds, KP 20 and KP Select II, to start backing the next 50 years of founders who want to change the world.
https://t.co/QauDlnpu9L

[bing gordon @bingfish]

yes @arrington but you also played a lot of Cityville.

[Michael Arrington 🏴‍☠️ @arrington]

CONGRATULATIONS to everyone at Zynga. @markpinc, I was very hard on Zynga in the early years. You survived, thrived and won. Nicely done.

[bing gordon @bingfish]

@markpinc When I first met @markpinc, he told EA execs "the social internet will be your new Walmart." Only one person in the meeting believed in his vision.

[bing gordon @bingfish]

@markpinc Like all great founders, @markpinc is an inventor. With Zynga, he basically imagined and built the live Games As A Service model in the West that is now dominant. Freemium, instrumented, social, accessible games using programmatic User Acquisition and constant experimentation.