mark pincus

Founder @zynga. Partner/Reinvent Capital. Passionate product maker, biker, surfer. Father of three amazing girls and two amazing boys! Order my book!

[mark pincus @markpinc]

I'm excited to share that my book, Life at the Speed of Play, will be out in June. I've spent the last 5 years writing so I can share my lessons and stories around building products and scaling companies.

[Aakash Gupta @aakashgupta]

Zynga’s PMs called two rival launches dead on arrival within five minutes.

Sid Meier’s social Civilization on Facebook. EA’s social SimCity. Zynga was terrified of both. Then the PMs played the onboarding and sent a teardown around the company predicting both would fail. The designers wanted you to sit through long tutorials to see their brilliance. In casual games you have to reach the good stuff in three clicks, not three minutes.

Mark Pincus (@markpinc) uses this to explain Proven Better New. Proven is the experience, click by click, already working for this audience on this platform. You copy it, and onboarding belongs here.

Better is narrower than people think. “What you think is better is called new. What they all think is better is better.” Ten out of ten existing users have to want it.

New is your bet, and you isolate it so you don’t fail for the wrong reasons.

Zynga Poker ran this exactly. The table, the UX, the chip sounds and the chip colors were all copied from the leaders. Better was one thing: no download. That was possible because it wasn’t real money, so security didn’t matter.

Your new idea only gets judged if people make it past the proven part.

[DSA Watch @DSA_Watch]

The Muslim Brotherhood has congratulated Abdul El-Sayed on his victory

Abdel Mawgoud al-Dardiri, a top leader, says his win is a model for Muslims working "from within the political system" on behalf of the "Islamic world"

[mark pincus @markpinc]

@yoramdw @martinvars @JTLonsdale @PalmerLuckey @adcock_brett Is it multiple companies over $1b? Ive had a few:)

[Dr. Maalouf ‏ @realMaalouf]

Aber Kawas was born in New York to Palestinian Muslim parents. She grew up hating America and openly supports Hamas (she publicly waved a Hamas headband) and Islamic jihad, saying that America deserved 9/11 because of ‘Islamophobia.’

She has just won her race for the New York State Senate.

/

Darializa Avila Chevalier was born in Florida to Dominican parents.

She became so wrapped up in pro-Palestinian activism that she ended up converting to Islam and is now dating a former al-Qaeda defense lawyer.

She claims that she only got into politics because Palestine is the most important issue in her life.

She openly hates the U.S., calling it a disgraceful country, and says she uses the American flag as a napkin. She was part of an organization that calls for the eradication of America. She also supported the Russian invasion of Ukraine.

She has just been elected to Congress.

The enemy within has won. A very dark day for America.

[Elizabeth Barcohana @E_Barcohana]

The Jewish girl attacked in this video is my friend @basedinmalibu Liz Benichou.

Liz is physically tiny, not threatening to anyone. When the Abdul supporter got in her face, all Liz did was ask “what would happen to her if she walked around Iran like that?”

In response, the Abdul supporter pushed her with all her strength, sent her flying, then resisted arrest, and while being arrested screamed “I should have killed you when I had the chance!”

The correct answer to what would happen to the Abdul supporter if she walked around Iran like that is that she would be beaten, severely.

The Left and Islam are a match made in heaven.

All Americans must reject them, peacefully at the ballot box while we still have the chance.

[Riley Gaines @Riley_Gaines_]

Holy moly. You should let a man strip down naked next to your daughter because she has an iPhone and "the internet is real".

Who could vote for this arrogant, smug dunce?

[mark pincus @markpinc]

@bobbyfijan @elonmusk @bot I figured out that it forces you to click the grok marketing msg before it lets you unpin

[mark pincus @markpinc]

More direct feedback for @elonmusk and @bot team. Its aggressive and a little cringie to pin Grok Bot to top of DM inbox, esp when i already have it!

[mark pincus @markpinc]

@elonmusk @bot Ok im not an idiot. When i swipe right it doesnt let me unpin like other dm’s!

[Shimon Shvartsbroit @Shvartsbroit]

gotta share that @markpinc's proven better new is almost my bible for the new venture.

it's probably the most impactful product framework i've ever been exposed to.

thank you so much!

[mark pincus @markpinc]

@Shvartsbroit Also spread it in Israel!

[mark pincus @markpinc]

@Shvartsbroit Thanks! Founders embrace this as their religion, bake it into your meta prompts, will stop failing for the wrong reasons.

What are you building? How are you using it?

[mark pincus @markpinc]

@BanfiMatei @aakashgupta Actually zynga launched FV iphone in 2010! I know bc i was on stage with Jobs!

[mark pincus @markpinc]

@Scobleizer @aakashgupta Amazing!

[mark pincus @markpinc]

@edugiansante @aakashgupta Fair!

[mark pincus @markpinc]

@merkley Yesss

[mark pincus @markpinc]

Zuck is more Gates than Jobs.

[Aakash Gupta @aakashgupta]

Steve Jobs and Bill Gates both copied from Xerox PARC. Then they copied each other.

Mark Pincus (@markpinc) says one of them was just better at it: "Bill Gates was not as good at the magic trick as Steve Jobs." So it looked like Gates was copying Apple.

His read on Zuckerberg: "arguably not that good at copying because when you see Threads and a lot of his products, they look like blatant copies."

The trick is to emulate someone else's proven success perfectly and still have it feel new to people.

[Beff (e/acc) @beffjezos]

This is what they want to do in the US

[Eyal Yakoby @EYakoby]

BREAKING: It’s been revealed that Abdul El-Sayed was mad that the U.S. took out a mastermind of 9/11.

This is absolutely insane.

[mark pincus @markpinc]

@adcock_brett @bot @elonmusk I have. Whats unique about it? Hows your d14 vs muse?

[mark pincus @markpinc]

Key product feedback for team @bot and @elonmusk . I hit the paywall on grokbot. There are so many steps to pay that ive failed 2x. Are you tracking failed pay attempts?

Also you should give some limited free use daily bc im not going to remember to come back.