I thought naming my clothing brand would take a week.
It took 13 months.👇
I went through entire foreign dictionaries.
tried every name generator.
spent hours on chatgpt digging for words nobody else was using.
A few times I thought I had it.
I’d buy domains, start picturing the logo—
then find out the name was already taken.
or it just didn’t feel right.
Crazy how something as small as a name
can eat up so much energy when you’re starting a brand.
But eventually, one word stuck: Veli
latin for “of the sail.”
and it felt right in my gut.
Learned that if you put enough time + energy into something, the right thing will eventually find you.
Anyone else obsess over a name like this?
As I step into a new chapter building @VeliClothing, I want to honor the one that shaped me.
Athlete Nation helped me find my voice in a time I needed it most.
Forever grateful to everyone who was part of it. My heart is full. 🙏
Excited for what’s ahead!
The end of a chapter.
To everyone who believed in what Athlete Nation stood for — thank you.
What we built together means more than words can say.
To follow what’s next, visit https://t.co/ekTEinxU0O
Thank you for everything. 🙏
With love & gratitude,
@HRadenslaben
It’s time to live the dream 🌊
The world needs more connection — with ourselves, with each other, with nature.
That’s why I’m creating @veliclothing.
More than clothing, it’s a stand:
For slowing down.
For coming 𝒂𝒍𝒊𝒗𝒆.
I can’t wait to bring you all along.
More soon!