This ad by Hims is a gem in mechanism selling.
Unlike most hair loss ads that sell results, Hims sells the reason those results happen.
By the end, the viewer feels like they already know:
1. why hair loss actually starts
2. why shampoos and oils don't solve it
3. what DHT is doing to their follicles
4. why Finasteride and Minoxidil work together
5. why Hims combined everything into one daily chew
6. why getting prescription treatment is easier than they thought
It's like every second removes uncertainty without ever feeling like a biology lecture.
So Hims isn't competing on price or before-and-afters.
They're competing on understanding.
Once you believe their explanation, the product becomes the obvious conclusion.
That's why this kind of ad can spend for months while generic "look how much hair I grew" creatives burn out after a week.
Lesson in this.
Today, we’re introducing Claude for influencer marketing.
Just enter your target profile and Lightreel searches millions of TikTok’s and Reels to find the best:
-> influencers
-> UGC creators
-> micro-influencers
Stop using VA’s and outdated databases for creator outreach.
A video format that is crushing for us right now: FaceTime call ads.
Instead of one creator talking straight into the camera, you record a conversation between two people and make it look like a FaceTime call.
It is podcast style, two people talking, but it looks like a recorded call between friends. You can do it with two real UGC creators, or build the whole thing with AI.
The key is it has to look native. Like a real call someone screen-recorded, not a polished ad.
It works because it breaks the pattern. People have seen every talking-head and every podcast ad. A FaceTime call is new, so it stops the scroll.
That is the whole edge. Anything that looks fresh in the feed gets watched, and a recorded call between two people still feels fresh.
Claude just became a craacked video game designer.
With the launch of Unreal Engine's MCP server last week, you can now build entire video games just by talking to Claude.
I spent the past few days building with it, and I'm telling you, this is going to forever change how video games get made and who gets to make them.
In this video I show you exactly how to set up the Unreal Engine MCP yourself and run through three demos: building a full playable city, cloning a real city from Google Earth, and creating custom buildings in Blender.
Here's the agent harness I mention too: https://t.co/mos9EwnZ2h
Intro
What I built in a few hours
Setting up the Unreal MCP server
Fixing the port 8000 connection issue
The agent harness that avoids the pitfalls
Demo 1: Building a city with City Sample
Demo 2: Cloning a real city from Google Earth with Cesium
Demo 3: Custom buildings with Blender headless
Outro
A 21-YEAR-OLD FROM CHINA RUNS 300 AI AGENTS AT ONCE. THE PART THAT MATTERS ISN'T THE SPEED, IT'S THAT NONE OF THEM CAN LIE TO HIM
he opens the dashboard and shows the swarm live, 300 Kimi K2.6 agents firing in parallel, then Opus 4.8 checking every single output against its source. this is not just a faster swarm. it is a loop that refuses to stop while anything is still wrong
he pointed it at 100 EV-market companies. first pass: 12 failed. wrong revenue, dead citations, empty fields. second pass: 3 failed. third pass: zero
this is not another agent demo. it is a system that catches its own mistakes before he reads a single row
ATTENTION ALL WSOP PLAYERS:
As we all know, the food options for WSOP are at an all-time low. My private Chef of seven years, my good friend, and an all-around amazing human Josh Green, who many of you have met if you’ve been to my parties, has decided to branch out and provide a top-tier/high quality option for food delivery to the Horseshoe and Paris.
A little about Josh:
Chef Josh Green is the Founder and Culinary Director of Greens Culinary Group, a Las Vegas-based hospitality company specializing in personal chef services, luxury catering, fine dining, and curated culinary experiences. With over 15 years of experience, Chef Josh has served high-net-worth individuals, professional athletes, UFC fighters, NBA players, celebrities, and artists, delivering personalized dining experiences with the highest level of service and discretion. He has also contributed to the development and opening of 12 restaurants in Las Vegas and is recognized for creating memorable culinary experiences ranging from intimate private dinners to large-scale luxury events.
If you are interested please DM me or call Greens Culinary Group at +1(541)450-0607
Meal plans are available!
Please share for visibility to get the word out!!
Claymation ads are quietly printing money on Meta right now.
2-3x the feed average CTR. Almost nobody is running them. And everyone assumes you need an animation studio and a $5,000 budget to make one.
You don't. You need the right prompts.
So I packaged the entire system into a free Claude workflow. Paste a product URL, and it spits out the full ad in minutes:
→ a 9-shot storyboard (proven problem-villain-hero arc)
→ image prompts for every single frame
→ video animation prompts ready for Kling, Veo or Runway
→ a timed voiceover script
→ music and sound direction
The clay villain reveal alone is the kind of pattern break that stops the scroll dead.
Old way: $3,000 to $5,000 and 3 weeks with a studio.
This way: $3 to $6 in credits and under an hour.
I've watched founders make their first one over a coffee break.
The skill is 100% free. No gate, no signup.
Want it? Comment "CLAY" and I'll send you the full guide
(need to be following so you can receive the DM)
sales pages are ripping on google ads right now
works insanely well in niches like supplements and beauty, where buyers are more skeptical
you don’t even need to build a full direct response page with 7,000 words
a simple layout like this is printing for our clients:
1. introduce the product + the problem it solves
2. educate buyers on the hidden reason that the problem exists
3. explain how your product fixes it + reveal your unique mechanism/ingredient
4. highlight the benefits & features
5. use a comparison chart against alternatives/competitors to position your product as the superior choice
6. add testimonials and before/afters
7. present the offer + CTA
8. FAQ
you can run these with:
option 1: pmax or prospecting shopping campaigns, especially for higher-AOV or more complex products, where users need education before buying
option 2: search campaigns targeting long-tail queries like “pillow for clear skin” or “gut health supplements”
option 3: demand gen/youtube ads where your creatives either
- expose a hidden problem (“do you know that your pillow is secretly sabotaging your skin?”)
- show a pain point/transformation (“my skin got so much smoother after 5 days of sleeping in this pillow.”)
a few things to get right:
- match the page angle to the product title, ad copy, descriptions, creative
- traffic here is usually cold, so layer in proof everywhere you can: testimonials, studies, experts, media, celeb clips
- optimize for mobile (a lot of shopping & demand gen traffic comes from mobile)
- link back to your product multiple times throughout the page (some traffic will be warmer and convert quicker)
we’ve reviewed hundreds of ad accounts and 95% are dumping traffic on generic PDPs
adding a sales page like this will instantly put you ahead of your competitors.
go build gents🙏
I took my pet brand client from $30k to $750k.
So I put all my learnings in a 5-page doc.
- How we’re planning to reach $1M/month
- The formats & why UGC doesn’t work anymore
- Why and how we position our clients in crowded markets
Here’s how to get it:
Like this post and comment “pet” below.
(must be following)