Harriet Ruff

Service Design and IBM Garage in Healthcare @IBM_iX by day. And @ruffs1904 by night.

[Harriet Ruff @HarrietRuff]

I pledge to Be Vocal and speak up when I see people not behaving in an inclusive way. #BeEqual https://t.co/gCegzm35VM

[Emily Percy @TheEmilyPercy]

Thank you to everyone we have met over the last two days - it’s been a real BUZZ 🐝 - from your friends at @IBMUKI #NHSConfedExpo #IBMConfed22 #IBMUK

[Emily Percy @TheEmilyPercy]

Meet @HarrietRuff one of our #HumansofHealthcare who is on the @IBMUKI booth E55 at #NHSConfedExpo today. Hatty is a Service Design Director. Hatty's favourite quote is: "Recognising the need is the primary condition for design." - Charles Eames #IBMConfed22 #IBMUK

[Harriet Ruff @HarrietRuff]

“I want to see the decision and policy makers in healthcare get under the skin of the experience of the communities they serve” 🙏🙏 @Jemima_G #NHSConfedExpo #IBMConfed22 🐝

[Harriet Ruff @HarrietRuff]

“The scope to iterate, be brave, go fast and learn as we go is so untapped in healthcare” @MarkPriceDavies #NHSConfedExpo #IBMConfed22 🐝

[Harriet Ruff @HarrietRuff]

“The similarities in healthcare and retail surprised me the most when I moved from public to private sector. It’s not as far ahead of the customer value proposition as I thought, I’d like us to start thinking about the patient value proposition” @R1chardatron #NHSConfedExpo

[Harriet Ruff @HarrietRuff]

“We should start a campaign to stop talking about ‘hard to reach’ people and start talking about ‘hardly reached people’ - the onus is on us” hear, hear @MarkPriceDavies! 👏 #NHSConfedExpo #IBMConfed22 🐝

[Harriet Ruff @HarrietRuff]

“Needs of the people using the care service can start shaping service, where you can not only see the service but the service can start to see you” @MarkPriceDavies #NHSConfedExpo #IBMConfed22 🐝

[Harriet Ruff @HarrietRuff]

“We want people to have a delightful human experience of healthcare, we must start with understanding what it is that people need” yes @Jemima_G 🙌 #NHSConfedExpo #ibmconfed22

[Emily Percy @TheEmilyPercy]

And they are off! What can we learn from outside healthcare to rethink citizen engagement and apply to the #NHS to quickly add value? IBM CMO @MarkPriceDavies is joined by @R1chardatron @Jemima_G and Lee Edwards @Adobe to discuss at #NHSConfedExpo #IBMConfed22

[Harriet Ruff @HarrietRuff]

“A big part of personalisation is trust, we have to bring together silos of data in real time. Every interaction can be positive or negative, bad personalisation can be so detrimental” - Lee Edwards @Adobe #NHSConfedExpo #ibmconfed22 🐝

[Harriet Ruff @HarrietRuff]

“The ability to build out communities is a large part of personalisation now” says Lee Edwards of @Adobe #NHSConfedExpo #ibmconfed22 🐝

[Emily Percy @TheEmilyPercy]

The team are ready to go! 🐝 @MarkPriceDavies @Jemima_G @R1chardatron & Lee Edwards @Adobe. Join us now in The Forum! #NHSConfedExpo #IBMConfed22 #IBMUKI

[Harriet Ruff @HarrietRuff]

“Healthcare is more than ripe for disruption, 90% of care spend is on preventable diseases and it takes 17 years for a research insight to manifest in the market” 👀@LorenaPuica #ibmconfed22 #nhsconfedexpo

[Emily Percy @TheEmilyPercy]

“Teams are at the heart of the NHS and our resilience.” says Charlotte Williams from NHS Mid & South Essex 🙌 #ibmconfed22 #nhsconfedexpo

[Harriet Ruff @HarrietRuff]

“The power to improve the patient experience is in the hands of those who deliver that care - we use front line learning coordinators to share findings from observing shifts to improve care, giving hope that they can have an impact” @CEmWilliams #nhsconfedexpo #ibmconfed22

[Harriet Ruff @HarrietRuff]

“When I’m talking about quality I’m talking about patient experience and safety as well as clinical effectiveness” @CEmWilliams #nhsconfedexpo #ibmconfed22

[Harriet Ruff @HarrietRuff]

“Innovation and improvement are driven by hope” 👏 @CEmWilliams #nhsconfedexpo #ibmconfed22

[Harriet Ruff @HarrietRuff]

Closing the gap between technology and clinicians with @CEmWilliams from @MSEHospitals #ibmconfed22 #nhsconfedexpo

[Emily Percy @TheEmilyPercy]

It’s started! @MarkPriceDavies is introducing the importance of disrupting healthcare responsibly to transform and support the service. #NHSConfedExpo #IBMConfed22 @IBMUKI

[Harriet Ruff @HarrietRuff]

“Big technology implementations rarely fail because the technology doesn’t work, but because the supporting business process changes haven’t been considered” 🙏 @kiralevy #ibmconfed22 #nhsconfedexpo cc @awscloud