Adam Harter

Marketer focused on bringing brands to life through powerful partnerships in Content Development, Media, Sports, Music, Gaming, and Talent

[موسم الرياض | Riyadh Season @RiyadhSeason]

مواجهات احترافية وفعاليات استثنائية وأجواء خيالية في بطولة “ليڤ غولف الرياض” المقدمة من معادن ⛳😎

Unmatched excitement, intense competition, and an electric vibe at the LIV Golf Riyadh Tournament, presented by Maaden ⛳😎

لا تفوت اليوم الأخير، احجز الآن
Final day, book now
https://t.co/lpnEDvXpaB

#BigTime
#RiyadhSeason

[Adam Harter @HarterAdam]

It’s hard not to crack a smile while working with @vinijr. Happy to have you join the Pepsi family and continue to spread your fun-loving energy.

[Pepsi @PepsiGlobal]

Thirsty For More? We can't get enough of @vinijr in the new @pepsiglobal X @art_of_football collection! 💥

📸 @soccerbible
#THIRSTYFORMORE

[Adam Harter @HarterAdam]

Special thanks to @MusebyClio for taking a walk down memory lane with me!

Check out some of @pepsi’s greatest hits in the music space here:

[Muse by Clios @MusebyClio]

How @PepsiCo helped shape decades of music's biggest stars—and what's next: https://t.co/69D1jbwq93
#PartnerContent

[Adam Harter @HarterAdam]

Great example of simple, yet creative marketing that crosses mediums and engages fans in an authentic way. Love this! #Marketing

[The Drum @TheDrum]

🎃 @MLB goes spooky as fans seated behind the home plate don creepy smiles building hype for @ParamountPics new horror @SmileMovie!

👻: https://t.co/b4fufuUJqy

#SmileMovie | #MLB | #Marketing

[Adam Harter @HarterAdam]

Amazing time golfing with @JoshAllenQB at Oak Hill CC, a course I could only dream of playing growing up. WNY is so lucky to have such a talented and good person as our QB. Thanks to awesome @PepsiCo partners, @BuffaloBills, and Oak Hill member Brian Hedges for making it happen!

[Adam Harter @HarterAdam]

Special thanks to @ameyers for facilitating a great discussion!

[Alyssa Meyers @ameyers_]

Brands are paying more attention to their music and audio strategies. This year @orangetheory hired Steve Aoki as its CMO (chief music officer), but it's not the first company to put an exec (or celeb) in charge of music. More in today's @MarketingBrew:
https://t.co/dENq1RFgtL

[Adam Harter @HarterAdam]

Great piece on updating measurement for in-game advertising! Take a read to hear from @paulmascali about @PepsiCo's experience with measurement in gaming:

[Alexander Lee @alexleewastaken]

The @iab has released its updated measurement standards for intrinsic in-game advertising for public comment. The guidelines will help brands build confidence in the space, potentially sparking an influx of interest in this growing channel. More info here: https://t.co/8zq4PqK8s3

[Adam Harter @HarterAdam]

Had a blast talking about gaming with @paulmascali at @MediaPost’s CPG Brand Insider Summit!

Get a glimpse into our Esports playbook here:

[MediaPost @MediaPost]

PepsiCo Shares Esports Playbook https://t.co/vx3ATo5b3V

[Adam Harter @HarterAdam]

Excited to be on the ground in Nashville for the @ClioAwards!

Looking forward to seeing industry peers and celebrating the year’s most creative and culturally relevant music that connects consumers and brands. #ClioMusic22

[Adam Harter @HarterAdam]

@jschulweis @MarketingBrew @Ryanbarwick @Minda_Smiley Sports marketing is evolving by the day and there’s no one more in tune with those changes than Justin. Can’t wait to hear the discussion!

[Adam Harter @HarterAdam]

Check out this superstar lineup heading into #MTNDEW3PT at @NBAAllStar 2022!
This year, fans will get an even closer look at the action as we crown a first-time @MountainDew 3-point contest champion #NBAAllStar

[NBA @NBA]

🌟 The 2022 #MtnDew3PT field! 🌟

@DBane0625
@LukeKennard5
@ZachLaVine
@CJMcCollum
@Patty_Mills
@KarlTowns
@FredVanVleet
@TheTraeYoung

#StateFarmSaturday: Feb 19, TNT

[Adam Harter @HarterAdam]

#PepsiHalftime is HERE!!!!!

[Adam Harter @HarterAdam]

This will be such a cool and innovative experience for fans this weekend, be sure to check it out during the game! #PepsiUltraPass #PepsiCoProud

[Pepsi @pepsi]

Get ready for exclusive live 360 views on-field AND on-stage access at this year's Halftime Show 🤩

Download the #PepsiHalftime Show App to get your Pepsi Super Bowl LVI Halftime Show ULTRA PASS, powered by @Verizon 5G Ultra Wideband & stream with us Feb 13th #PepsiUltraPass

[Brand Innovators @BrandInnovators]

When you think of all major sports, @Pepsi often comes to mind!🏈⚽️ Justin Toman is telling us all about @PepsiCo's campaigns and partnerships within the sports marketing space at our #BISummit!⚡️ Stream now: https://t.co/rbey55QsuW

Q&A by @vizioads' Adam Bergman.

[Adam Harter @HarterAdam]

Sports and entertainment have the power to join people in unity and joy – and that is exactly what happened at the #PepsiHalftime Super Bowl 50 when the crowd came together to make a one enormous sign encouraging people to “believe in love.” #SB50

[Adam Harter @HarterAdam]

Before #SuperBowlXLVII #PepsiHalftime, @BrunoMars fans had no idea what a master of the drums he was 🥁.He set off one of the biggest parties on the #PepsiHalftime show stage with a sick drum solo with infectious energy, catching the entire audience by surprise! #FlashbackFriday

[Adam Harter @HarterAdam]

In 2013, I had the pleasure of introducing @Beyonce at the #PepsiHalftime Show Press Conference and experience her iconic surprise powerhouse rendition of the National Anthem firsthand. It’s a moment I’ll never forget. #ThrowbackThursday
https://t.co/20vNhVlxZq

[Adam Harter @HarterAdam]

In celebration of #SBLVI, I’ll be posting some of my favorite halftime memories from working on the #PepsiHalftime Show throughout my years at @PepsiCo. Check it out below👇

[Adam Harter @HarterAdam]

Enjoyed chatting with @dwbronner at @CNNBuiness about how we at @PepsiCo have evolved our approach to advertising to gamers and how it has become such a massive audience, with gaming becoming the springboard into the #metaverse.

[CNN @CNN]

Gaming is big business. And snack makers want in. https://t.co/CIzdAuPkE7

[Adam Harter @HarterAdam]

So great to see Katie Haniffy, one of @PepsiCo’s most trusted media mavens, being inducted into @CampaignLiveUS Class of 2022, #FEMALEFRONTIERS!

[Campaign US @CampaignLiveUS]

The Campaign US Female Frontier Awards celebrate women breaking boundaries in a historically male-dominated industry.

Meet this year's honorees here:

https://t.co/BpeQFomavQ