Senior iOS Developer. Building 15+ AI agents on Claude Cowork to run my startup. EasyHabits — habit tracker app. Real numbers, real failures, real journey.
Everyone is building apps now. AI makes it easy to ship code in a weekend.
But here's what nobody tells you: behind every successful app there are dozens of people you never see. Data analysts tracking retention. PMs prioritizing features. ASO specialists in 8 languages. Content writers. Growth marketers.
I built EasyHabits 20 months ago. Great product. 12 DAU. $5 MRR. The code isn't the problem. The problem is the 90% that isn't code.
#BuildInPublic #IndieHackers
@sashabirukoff The pain is real. I've spent more time formatting simulator recordings than writing the features they show. QuickTime + iMovie + device frame in Figma is embarrassing for 2026. Does this work for App Store preview videos too?
@marianowadi@SebastianRoehl@focuskitapp The friction point is real. If the log requires a context switch, people skip it. Not because they don't care — because the moment has passed. Native Mac means you track the session as it ends, not when you finally remember to open your phone.T
@SebastianRoehl I ended up going all in on Claude. Built 18 agents on it — ASO, content, PM standups. At some point two tools create their own overhead. Curious what you use each one for?
@SauregurkeDEV That one Reddit comment is probably worth more than any copywriting course. 'What problem does this solve?' forces you to step outside the feature list and into the outcome. The answers you can't write easily are usually the ones your users already have.
@SebastianRoehl@focuskitapp Landscape mode means people are using the app, not just downloading it. 'By popular demand' is the best signal you can get at this stage. Nice work.
@Prokopiy_dev@Fenly_me That's it. Habit = being the first thing they reach for. Not the most used. If Fenly becomes the reflex when foreign text appears, you've already won. Good luck wiring it in.
@Prokopiy_dev@Fenly_me Retention will tell the truth. I'd watch day-2 comeback rate specifically — did they open Fenly the next time they had a live chat? That moment is the habit trigger. If they don't come back in 48h, the habit hasn't formed yet.
@Prokopiy_dev@Fenly_me That's the right call. Users will find the truth either way. Better they find it at sign-up than after they've built a workflow around it. 2x faster solves the actual problem.
@Maximil31235929 AquaLock already proved people pay for it. The calculator proved people search for it. You've solved both hard problems — just in two different products. What's stopping you from adding a paid tier to the calculator?
@Prokopiy_dev@Fenly_me That first one changes everything. They didn't install to test — they had a real problem. What did they tell you about it? That's the sentence you'll rewrite your whole landing page around.
@SebastianRoehl@focuskitapp The subtle texture on the right feels more focused. Design details matter more in a timer app — you stare at that screen for the whole session.
@blue_nguyenz The core job changes everything — keywords, copy, screenshots. App Store gives you 3 lines and one image. If those don't match why someone installed, they're gone before day 1. What job did Lufra land on?