Hayk Mnatsakanyan

Senior iOS Developer. Building 15+ AI agents on Claude Cowork to run my startup. EasyHabits — habit tracker app. Real numbers, real failures, real journey.

[Hayk Mnatsakanyan @HaykMn_iOS]

Everyone is building apps now. AI makes it easy to ship code in a weekend.

But here's what nobody tells you: behind every successful app there are dozens of people you never see. Data analysts tracking retention. PMs prioritizing features. ASO specialists in 8 languages. Content writers. Growth marketers.

I built EasyHabits 20 months ago. Great product. 12 DAU. $5 MRR. The code isn't the problem. The problem is the 90% that isn't code.

#BuildInPublic #IndieHackers

[Hayk Mnatsakanyan @HaykMn_iOS]

@sashabirukoff The pain is real. I've spent more time formatting simulator recordings than writing the features they show. QuickTime + iMovie + device frame in Figma is embarrassing for 2026. Does this work for App Store preview videos too?

[Hayk Mnatsakanyan @HaykMn_iOS]

@marianowadi @SebastianRoehl @focuskitapp The friction point is real. If the log requires a context switch, people skip it. Not because they don't care — because the moment has passed. Native Mac means you track the session as it ends, not when you finally remember to open your phone.T

[Hayk Mnatsakanyan @HaykMn_iOS]

@SebastianRoehl I ended up going all in on Claude. Built 18 agents on it — ASO, content, PM standups. At some point two tools create their own overhead. Curious what you use each one for?

[Hayk Mnatsakanyan @HaykMn_iOS]

@SauregurkeDEV That one Reddit comment is probably worth more than any copywriting course. 'What problem does this solve?' forces you to step outside the feature list and into the outcome. The answers you can't write easily are usually the ones your users already have.

[Hayk Mnatsakanyan @HaykMn_iOS]

@SebastianRoehl @focuskitapp Landscape mode means people are using the app, not just downloading it. 'By popular demand' is the best signal you can get at this stage. Nice work.

[Hayk Mnatsakanyan @HaykMn_iOS]

@Prokopiy_dev @Fenly_me That's it. Habit = being the first thing they reach for. Not the most used. If Fenly becomes the reflex when foreign text appears, you've already won. Good luck wiring it in.

[Hayk Mnatsakanyan @HaykMn_iOS]

@Prokopiy_dev @Fenly_me Retention will tell the truth. I'd watch day-2 comeback rate specifically — did they open Fenly the next time they had a live chat? That moment is the habit trigger. If they don't come back in 48h, the habit hasn't formed yet.

[Hayk Mnatsakanyan @HaykMn_iOS]

@SebastianRoehl Nice. How long did it take to build? Curious if you used a template or started from scratch.

[Hayk Mnatsakanyan @HaykMn_iOS]

@Prokopiy_dev @Fenly_me That's the right call. Users will find the truth either way. Better they find it at sign-up than after they've built a workflow around it. 2x faster solves the actual problem.

[Hayk Mnatsakanyan @HaykMn_iOS]

@Maximil31235929 AquaLock already proved people pay for it. The calculator proved people search for it. You've solved both hard problems — just in two different products. What's stopping you from adding a paid tier to the calculator?

[Hayk Mnatsakanyan @HaykMn_iOS]

@Prokopiy_dev @Fenly_me That first one changes everything. They didn't install to test — they had a real problem. What did they tell you about it? That's the sentence you'll rewrite your whole landing page around.

[Hayk Mnatsakanyan @HaykMn_iOS]

@SebastianRoehl Owning your schedule is the thing nobody tells you about indie life. The workout becomes untouchable.

[Hayk Mnatsakanyan @HaykMn_iOS]

@Prokopiy_dev @Fenly_me Real usage tells you things no analytics can. Was what they found a surprise?

[Hayk Mnatsakanyan @HaykMn_iOS]

@SebastianRoehl Waiting on AI is the new compile time. Using it to build something else is exactly the right move.

[Hayk Mnatsakanyan @HaykMn_iOS]

@SebastianRoehl @focuskitapp The subtle texture on the right feels more focused. Design details matter more in a timer app — you stare at that screen for the whole session.

[Hayk Mnatsakanyan @HaykMn_iOS]

@Prokopiy_dev @Fenly_me One real user beats 10K impressions every time.

What feedback did they give you?

[Hayk Mnatsakanyan @HaykMn_iOS]

@therajar 21 days in the build is a feature, not a bug. The posts can wait. What shipped?

[Hayk Mnatsakanyan @HaykMn_iOS]

@blue_nguyenz The core job changes everything — keywords, copy, screenshots. App Store gives you 3 lines and one image. If those don't match why someone installed, they're gone before day 1. What job did Lufra land on?

[Hayk Mnatsakanyan @HaykMn_iOS]

@The_FounderOS Yes — go for it. DMs are open. Someone hand-picking real potential users beats every automated channel I've tried.