Health & Fitness Association

The health & fitness industry’s only global, not-for-profit trade association working to grow, promote, and protect the industry.

[Health & Fitness Association @HealthFitAssoc]

US fitness facility visitation picked up in Q3, but the latest data reveals notable differences across facility segments and regions.

Read about it in the Q3 HFA Fitness Industry Traffic Tracker, available to HFA members: https://t.co/ibPEiVrlJl

[Health & Fitness Association @HealthFitAssoc]

The final member of the 2027 class of the #HFAHallOfFame will be inducted posthumously: Ray Wilson.

Read about his legacy: https://t.co/InpZyTAxUF

[Health & Fitness Association @HealthFitAssoc]

Fit Fusion has 21 clubs across nine states and a goal of reaching 100. The @CrunchGym franchisee is pursuing growth through new development, acquisitions and joint ventures.

Read about the strategy behind its expansion: https://t.co/U6pDCWCzZI

[Health & Fitness Association @HealthFitAssoc]

"The Patron Saint of Crazy Ideas" @kylescheele has just been announced as the day-two keynote speaker for #TheHFAShow2027

Read about it: https://t.co/5P3r9T1NNd

His keynote is sponsored by @MatrixFitnessUS

[Health & Fitness Association @HealthFitAssoc]

Mark Mastrov, founder of @24hourfitness, has been selected as one of six inductees for the 2027 class of the HFA Hall of Fame.

Read about it: https://t.co/SRge3pNTpK

[Health & Fitness Association @HealthFitAssoc]

HFA is supporting @PAAmovewithUS in urging @CMSGov to strengthen the role of physical activity in Medicare.

Read what’s being proposed and what it could mean for the fitness industry: https://t.co/V4wusKiQKu

[Health & Fitness Association @HealthFitAssoc]

HFA and the Fitness Technology Summit (presented by AltaDX) announced a strategic partnership that will bring together their European events in 2027.

Read about it: https://t.co/pV0BD94mx7

[Health & Fitness Association @HealthFitAssoc]

@jazzercise founder and executive chair Judi Sheppard Missett has been named to the 2027 Health & Fitness Association Hall of Fame class!

Read about it: https://t.co/6clG4NaIl3

[Health & Fitness Association @HealthFitAssoc]

How is Fitness Park taking its affordable-premium model beyond France? The group's international development director shares how Gen Z appeal & master franchising are shaping the brand’s international expansion.

Read more: https://t.co/p6gQ7crYVB

[Health & Fitness Association @HealthFitAssoc]

We're thrilled to announce that Alan Schwartz, founder of Tennis Corporation of America, and Steven Schwartz, CEO of @Midtown_Clubs are the next two inductees to the 2027 HFA Hall of Fame!

Learn more ➡️ https://t.co/eiL06K9rrx

[Health & Fitness Association @HealthFitAssoc]

Benefit Systems Group, a Poland-based company, finished 2025 with $1.206B in revenue and 546 owned clubs. Membership increased 139.7% and units 68%, both the highest rates measured in #2026HFAGlobalReport

Acquisitions were an obvious part of the story: https://t.co/64SKS1usR1

[Health & Fitness Association @HealthFitAssoc]

The fitness industry is getting more profitable.

New HFA data shows median EBITDA margins rose 1.2 percentage points in 2025, while 63% of operators increased EBITDA dollars.

Read the findings: https://t.co/nxTs8lnpNz

[Health & Fitness Association @HealthFitAssoc]

We're thrilled to announce that David Patchell-Evans, founder and chairman of @GoodLifeFitness, is one of six members of the 2027 HFA Hall of Fame!

Learn more about his legacy ➡️ https://t.co/yQEmJiBZBC

#HFAShow #HealthAndFitnessHallOfFame

[Health & Fitness Association @HealthFitAssoc]

Many commercial real estate spaces are available and often affordable, but how do you know if the area will support your business over the long term?

Chief development officer at Chuze Fitness shares strategies that can position businesses for success: https://t.co/P7u5RxD9Gm

[Health & Fitness Association @HealthFitAssoc]

Registration is officially open for The HFA Show 2027 in Las Vegas!

Featuring a new partnership with HYROX, an expanded Women’s Leadership Summit, specialized education from fitness certifying organizations, and more.

Learn more and register: https://t.co/sVPefj5AK4

[Health & Fitness Association @HealthFitAssoc]

Only about 45% of new studios run a presale. This matters because there's a direct correlation between how a studio opens & its profitability at the 3, 5, and even 10-year marks.

Read more about why presales matter & how to conduct a successful one 👉 https://t.co/WCA8puxosx

[Health & Fitness Association @HealthFitAssoc]

The fitness industry is never short on flashy new trends to follow. But the entrepreneurs who build businesses that last understand that strong culture, meaningful relationships, and better outcomes are what keep people coming back.

Read more: https://t.co/Zooya7vTxy

[Health & Fitness Association @HealthFitAssoc]

Our 2026 HFA Global Report is now available!

Top-line data includes: 10.7% median revenue growth among surveyed operators, record participation in leading markets, and an expanding role in prevention.

Learn more: https://t.co/jzR5OexTaZ

[Health & Fitness Association @HealthFitAssoc]

As conversations around women's health increasingly shift toward longevity, HFA is partnering with @Livelong_Media to connect the industry with a growing audience seeking credible, science-based guidance on women’s health and longevity.

Read more: https://t.co/dN34RgioEj

[Health & Fitness Association @HealthFitAssoc]

The GLP-1 conversation has focused heavily on access. But what happens when treatment stops, and how can patients sustain its benefits?

New HFA research points to structured exercise as part of the answer. Read more: https://t.co/8Zq7MfmBq3