Heidi Hurst

Corporate communicator. Former school PR pro and magazine editor. #mizzoumade. Opinions are my own**

[Heidi Hurst @Heidi_Hurst]

In my newest post for #snhusmm, I look at the rise and fall of Orkut, the social media platform that took Brazil by storm. #socialmedia #marketing

https://t.co/ABKtUCYjvI

[Heidi Hurst @Heidi_Hurst]

Social media for social change? Over 50% of U.S. adults 18-29 want businesses to take a stand on current issues. Here are 7 ways brands can authentically engage on social issues. #snhusmm #socialmedia #socialmediamarketing https://t.co/diyG8PUhPr

[Heidi Hurst @Heidi_Hurst]

It's vital that health information is clear and easy to understand. "Public health research states that lack of substance and vagueness of health communication may be linked to feelings of mistrust towards the source of messages (Mahoney & Tang, 2017)." #snhusmm #socialmedia

[Heidi Hurst @Heidi_Hurst]

Really thoughtful advice and insight here on planning and creating content that will resonate to help you meet your goals. #snhusmm #content #marketing

[Mordy Oberstein @MordyOberstein]

I feel folks don't ask this question enough before creating content:

What level of depth are you going for?

This could be taken to mean: Am I writing for a beginner or a pro?

It could also mean: How comprehensive is the content going to be?

But when I plan out content for the long haul and when that plan includes multiple assets from blog posts to podcast episodes to newsletters, etc  - It means something else entirely.

What I’m really asking is - which piece is going to serve as the basis of the other pieces of content? (Similar to a pillar page but in this context that is far too linear).

Is the blog post going to be the foundational look at the topic and the podcast will go deeper into a subtopic while the newsletter is going to spin it and extend it differently?

A little peak into how I think about this:

Often, I may want to not do this on an asset-by-asset basis but define each asset. For example, my blog will be where I  run with the more comprehensive look at the topic while my podcast will dive into a specific aspect while my newsletter will turn the whole thing on its head and offer a different perspective for a slightly different audience.

In this way, I can set up stable branding for each asset and figure in audience extension at the same time.

[Heidi Hurst @Heidi_Hurst]

My latest blog for #snhusmm is about the super app Weixin and its massive impact on consumer behavior and marketing. #marketing #socialmedia #app

https://t.co/lCnYHYwYJp

[Heidi Hurst @Heidi_Hurst]

Leveraging long tail keywords is smart for business and for content strategies. Learn more and find free templates in this article from @HubSpot.

https://t.co/2RGDrR3GGY

#snhusmm #seo #content #socialmedia #marketing

[Heidi Hurst @Heidi_Hurst]

When determining the ROI of social media marketing, successfully fostering an engaging and interactive conversation with users is a key win. #snhusmm #socialmedia #MarketingTips

[Heidi Hurst @Heidi_Hurst]

Data nerds unite! From AI to social media and more, here are 46 data points to help inform and improve your 2024 digital marketing strategies. #snhusmm #content #marketing #socialmedia

[Lisa Sicard @Lisapatb]

The content marketing ecosystem is constantly changing. 🫨

If you want to stay on top of these changes, check out these top content marketing stats you need to know. 👇

https://t.co/xa3e8xfA4D

via @BloggingWizard #ContentMarketing #Marketing #Bloggers

[Heidi Hurst @Heidi_Hurst]

In my latest blog, I look at whether the viral breast cancer awareness Facebook meme of 2010 made a real impact or just provided a little fun. #snhusmm #socialmedia #marketing https://t.co/9uIMWHLmpP

[Heidi Hurst @Heidi_Hurst]

Humans are creatures of habit. In our current social media overload, we don't have the bandwidth to engage on every platform. It's more effective for marketers to consider target customers' social media habits & structures when developing new strategies. #snhusmm #socialmedia

[Heidi Hurst @Heidi_Hurst]

Great read for anyone using LinkedIn in their marcom strategies. #snhusmm #linkedin #socialmedia #content How to take advantage of the LinkedIn algorithm change with your B2B posts https://t.co/zw3ogWC6sz via @thedrum

[Heidi Hurst @Heidi_Hurst]

Yes! Respecting your customers and making their lives easier is essential to building brand trust and loyalty. #snhusmm #brand #marketing #customerservice

[Katelyn Bourgoin 🧠 @KateBour]

Let’s normalize marketing being about helping customers find solutions that make their lives better

(And not manipulators or spammers who chase clicks and eyeballs)

[Heidi Hurst @Heidi_Hurst]

Learn more about how @WarbyParker leveraged social media to build consumer trust and boost success. #snhusmm #socialmedia #marketing
https://t.co/DudTE4OSZP

[Heidi Hurst @Heidi_Hurst]

From the beginning of time, humans have craved a compelling story. That's why effective and empathetic brand storytelling is so powerful in an age of information overload. Break through the noise by telling your unique story. #snhusmm #content #marketing #socialmedia

[Heidi Hurst @Heidi_Hurst]

Great ideas here for "AI-proofing" your content marketing. #snhusmm #ai #marketing #b2b #content Why Originality Is The New Golden Rule In B2B Content Marketing via @forbes https://t.co/RZevlyFU5s

[Heidi Hurst @Heidi_Hurst]

Well said! Thinking otherwise could be disastrous for your brand. #snhusmm

[Dave Gerhardt @davegerhardt]

Short form content informs long form content.

There isn't "social media" and "marketing" any more.

Social media is marketing.

And you can either hire people who understand this or get lapped by your competitors who do.

The only thing that matter is the feedback loop.

[Heidi Hurst @Heidi_Hurst]

@reporterestes @MinotaurBooks Looks great!

[Heidi Hurst @Heidi_Hurst]

Excited to have Hailey represent Arizona in this year's intern class for Women in Motorsports Powered by PNC Bank with Chip Ganassi Racing.

[PNC Bank @PNCBank]

Only 10% of @INDYCAR engineers and technicians are women. PNC and @CGRTeams are racing for change.

Meet Hailey Hein, Women in Motorsports summer intern. #PNCProject257

[Heidi Hurst @Heidi_Hurst]

@JonAcuff Bearizona is a crowd pleaser. https://t.co/sd2G6OxXLZ If you have little ones, downtown's Movies on the Square kicks off Saturday with Sing. https://t.co/L40pM5CV2D Shift Kitchen & Bar is incredible (but tiny and not really family friendly). https://t.co/OiS2rx9btC