Himanshu Singh

Nationalist, Sports Enthusiast.

[Swati Goel Sharma @swati_gs]

1. What's wrong with the Giva ad?

Nothing you see on TV/advertisement or/big screen, especially in big budget projects, is innocent or accidental

The Giva ad continues a broader trend in how film-entertainment and ad industries have treated cultural sensitivities of the two majority communities very differently for years - something Gems of Bollywood has exposed so clearly

Look at the way popular culture has marketed Hindu festivals for years. For instance, check any compilation for suggestions for Diwali playlist:
“Abhi Toh Party Shuru Hui Hai”
“Let’s Nacho”
“Tamma Tamma Again”

But typical suggestions for Eid playlist:
“Noor-e-Khuda”
“Maula Ali”
“Kun Faya Kun”

Typical media suggestions for Diwali outfit ideas these days: sexualised styling - cleavage, revealing blouses, familiar Bollywood glamour

Typical outfit suggestions for Eid: Rich and covered

This means that they know what cultural sensitivity looks like, what a family gathering looks like, what sanctity of a festival looks like

But they apply it only where they want

The test of their intention is simple. Look at the image attached. Imagine her holding a plate for Iftari and the text saying Eid. Will any brand ever run such an ad?

2. Are these ads really made to increase sales during Rakhi?

The primary purpose of such an advertisement is not to sell jewellery for Rakhi. Conduct a market survey. Show consumers the ad and ask them whether the imagery is prompting them to buy Giva jewellery on Rakhi for their sisters. I doubt the answer would be overwhelmingly yes

Modern advertising works at a deeper level than simply saying buy this product. It is often aimed at shaping long-term attitudes

When the same kind of imagery is repeatedly used around certain festivals, weddings and family occasions, it leads to normalisation of a particular culture

Much of it seems to be aimed at creating a society where every aspect of a woman's life is sexualised. I would say it is the same mindset that wants to legalise adult men having sex with schoolgirls

3. How should the public respond?

Stop treating these celebrities as icons and withdraw your interest from them

The same actress as in the ad did Thumkeshwari item number and then pretended to be Ma Sita on screen - until we vehemently opposed it, ran a campaign, people responded and the movie bombed

Reject them from every aspect of your life where you have a choice

[Sailor @sailorsmoon]

You’d almost never see BJP guys responding to well wishes with same alacrity that they do with haters. This validation seeking is just cringe at so many levels.

[Himanshu Singh @Heman1989]

Disappointing campaign.

[Hockey India @TheHockeyIndia]

The Indian Men’s Team went down 3–5 against Argentina in their last Pool E clash at the FIH Hockey World Cup Belgium & Netherlands 2026 to bow out of contention for a place in the semi-finals. 🏑

Sukhjeet Singh scored twice, while Hardik Singh added a third goal for India.

#HockeyIndia #IndiaKaGame #HWC2026 #INDvsARG

[Hockey India @TheHockeyIndia]

The Indian Women’s Team put up a determined fight against Australia, battling hard till the final whistle as the virtual quarterfinal ended in a 0–0 draw at the FIH Hockey World Cup Belgium & Netherlands 2026, with Australia claiming the second semifinal spot from Pool E to join the Netherlands. 🏑🏆

Proud of the fight, proud of the team. 🇮🇳🔥

#HockeyIndia #IndiaKaGame #HWC2026 #INDvsAUS

[The Khel India @TheKhelIndia]

NEERAJ CHOPRA FINISHED 2ND AT THE DIAMOND LEAGUE LAUSANNE! 💎

- Season Best throw of 88.05m 🔥🔥🔥

[The Khel India @TheKhelIndia]

TREESA & GAYATRI CREATES HISTORY! 🤩

FIRST INDIAN WOMEN’S DOUBLES PAIR TO WIN MEDAL AFTER 15 YEARS!

Indian Duo defeated World No.4 Jia Yi Fan and Zhang 🇨🇳 16-21, 21-15, 21-13 in the Quarterfinals of BWF World Championships 2026!

WELL DONE!!! 🔥🔥🔥🔥

[Keh Ke Peheno @coolfunnytshirt]

"Hum ko India bolo.. India.. Chinese mat bolo"😍

Little girl from Arunachal wins the internet!

[The Khel India @TheKhelIndia]

BIGGEST WIN FOR INDIAN WOMEN’S TEAM AT THE FIH WORLD CUP! 🤩🏑

India demolished South Africa 🇿🇦 6-1 in second match of FIH World Cup 2026

Next match vs England on 20th August

Incredible Performance by Girls!!! 🔥🔥🔥

[Rahul Roushan @rahulroushan]

How fake news is created. 87 lakh was spent in FY 24-25 only, but Sardesai makes it sound as if that's all PMCARES fund has spent ever since creation of the fund 6 years ago.

During Covid and thereafter, thousands of crores were spent from the fund (not just 87 lakhs) because it was needed to spend that much during those crisis times. They can't keep spending as much when situation improves.

87 lakh was spent in FY 24-25, which was election year btw. Imagine if huge amount would have been spent, then he would have found it INTERESTING that even though India was not facing any natural crisis, why did PMCARES spend thousand crores in an election year? He'd have insinuated money going to election expenses.

Furthermore, nature of such funds is that they build corpus so that they can spend when some emergency situation arises. It's not an NGO that must spend at least x% of its donations every FY. It's literally a fund to be used in, god forbid, bad times.

[Hockey India @TheHockeyIndia]

𝗪𝗵𝗮𝘁 𝗮 𝗵𝗶𝘀𝘁𝗼𝗿𝗶𝗰 𝘀𝘁𝗮𝘁𝗲𝗺𝗲𝗻𝘁 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲 𝗜𝗻𝗱𝗶𝗮𝗻 𝗪𝗼𝗺𝗲𝗻’𝘀 𝗧𝗲𝗮𝗺! 🔥

India put on a dominant show to beat South Africa 6-1 and climb to the top of Pool D at the FIH Hockey World Cup Belgium & Netherlands 2026. 🏑💪

A big win. A big performance. And India means business! 🇮🇳

#HockeyIndia #IndiaKaGame #HWC2026 #INDvsRSA

[True Indology @TrueIndology]

The symbol we see on Indian flag is a Vedic Hindu symbol.

This symbol was designed and worshiped by Hindus thousand years before Gautama Buddha was born. And 3500 years before Indian flag was designed.

People can cope, but facts are facts.

[The Khel India @TheKhelIndia]

OHHH MY GOOOOODDD!!!!! 🤩🤯

AYUSH SHETTY UPSETS WORLD NO.1 & DEFENDING CHAMPION SHI YUQI

- Defeated him 21-14, 13-21, 21-19 in the opening round of BWF World C’ship 2026

THIS IS PRETTY HUGE FOLKS! 🔥🔥🔥

[THE SKIN DOCTOR @theskindoctor13]

North Indian actress, Brahmin surname, goes to Kerala for a film promotion, and the reporter asks the most important and relevant question in the context:

“Did you like beef?”

[Opinion Bakery @IndiaSpeaksPR]

Indians are not typically known to do something thoroughly but the robustness with which we have eliminated all these memories has no parallel

[The Khel India @TheKhelIndia]

THAT’S HUGE, FOLKS!!!!! 🔥🔥🔥🔥🔥

Indian Women’s Team hold Paris Olympic SILVER medallists China to a 2-2 draw in their opening game of the FIH Women’s World Cup 2026! 💪

WELL DONE, GIRLS, LET’S GOOOOOO!🤩

[Hockey India @TheHockeyIndia]

A WINNING START FOR US TO THE WORLD CUP! 💥

The Indian Men’s Team open their FIH Hockey World Cup Belgium & Netherlands 2026 campaign with a 3–1 win over Wales! 🇮🇳🙌

Harmanpreet Singh (2 goals) and Sanjay’s (1 goal) penalty-corner goals scripted India's victorious start in Pool D! 💪🏑

Next up: ENGLAND 🏴󠁧󠁢󠁥󠁮󠁧󠁿
🗓️: August 17

#HockeyIndia #IndiaKaGame #HWC2026 #INDvsWAL

[iMac_too @iMac_too]

It took 80 yrs to sing full वंदे मातरम् at ramparts of Red Fort on Independence Day

[saket साकेत ಸಾಕೇತ್ 🇮🇳 @saket71]

नर्म गद्दों पर सोने से नींद अच्छी आती है और देश के लिए लोग सपने देखते हैं। -
पंडित राम प्रसाद बिस्मिल

हमें ना गद्दा मिला ना हमने देश के नवनिर्माण का स्वप्न देखा।
- पंडित चन्द्रशेखर आज़ाद

हम बाबा साहब से पहले पैदा हुए इस लिए हमें किसी ने ना तो शेरनी का दूध पीना सिखाया ना देश के नवनिर्माण का स्वप्न देखना।

- पंडित मंगल पांडे

हम देश के लिए स्वप्न देखना चाहते थे परंतु हमारी शिक्षा कम रह गई इस लिए हम देश के नवनिर्माण का स्वप्न नहीं देख सके।- गणित और संस्कृत गोल्ड मेडलिस्ट पंडित लोकमान्य तिलक

हम ठाकुर के कुएँ की सुरक्षा के चक्कर में देश के नवनिर्माण का स्वप्न देखने से वंचित रह गए- लाला हरदयाल

हम आईएएस की तैयारी के चक्कर में देश के नवनिर्माण का स्वप्न नहीं देख सके - अध्यक्ष, संविधान समिति, लाला राजेंद्र प्रसाद

[iMac_too @iMac_too]

Partition is one chapter Congress & Nehruvian elite successfully pushed under the carpet for 75 yrs. We can't run away from facts. The more we confront the truth in public domain, the more we make people aware & wake them up from deep slumber induced by dope called secularism

[iMac_too @iMac_too]

Never forget #Partition & never forgive villains of the bloodiest chapter of our history. Particularly those who myopically yet successfully scuttled the opportunity to settle the issue once & for all & left future generations in the labyrinth