Henar Alonso Ruiz

Marketing & Brand Director | B2B SaaS & AI | GTM, Positioning & Demand Gen | Growth & Product Marketing | Bookworm 📚 | The Beatles fan 🎸

[Henar Alonso Ruiz @HenarAlonso]

The most powerful concept in marketing is also the simplest: Show, don't tell.

Take a look at the attached images for a masterclass in this approach. These brands get it 👇

[Henar Alonso Ruiz @HenarAlonso]

I've mapped out the 6 fundamental pillars to move your marketing campaign strategy into a predictable architecture of influence: https://t.co/88rm0er7O2

[Henar Alonso Ruiz @HenarAlonso]

I really enjoyed his recent piece on management as an AI superpower. It confirms that the shift from doing the work to directing the work is the most significant change we're facing. Read here: https://t.co/uGFX11Uo4W

[Henar Alonso Ruiz @HenarAlonso]

The attribution trap is real. Budgets often pour into paid search because the charts look tidy, while LinkedIn fights for scraps. B2B buyers don't buy on the first click. If you only credit the final touch, you're missing the journey.
Is your model telling the whole story? 🤔

[Henar Alonso Ruiz @HenarAlonso]

I’m just a marketer, standing in front of a "disruptive" tech startup, asking it to explain its value proposition without using the word...

What’s the one word you’d ban from every B2B homepage if you could? Add your best "I'm just a..." lines below. 👇

[Henar Alonso Ruiz @HenarAlonso]

This is how strong brands are built. WWF has been saying the same thing for years in different ways: protecting nature matters. No need to reinvent their purpose for every single campaign, when they're expressing it consistently, creatively, and simply. Brilliant campaign!

[Henar Alonso Ruiz @HenarAlonso]

Usually, SaaS marketing is reduced to running campaigns and writing copy, with no real say in pricing, product, or long-term strategy. What we can learn from other industries that still treat marketing as the strategic growth function it’s meant to be.
https://t.co/s96RcIvL0A

[Henar Alonso Ruiz @HenarAlonso]

The best New Year's Concert I've seen, under the baton of Maestro @_Nezetseguin in the Golden Hall of the @Musikverein. Such energy and brilliance, and an exquisite selection of pieces. Bravo! 🙌

[Henar Alonso Ruiz @HenarAlonso]

LeBron’s record-breaking shot. Hundreds of phones... One man is just watching.
@opalapp's 2023 ad went viral because it held up a mirror and asked if this is how we want to live.
Smart, quiet, and impossible to ignore.
Big fan!🙌

[Henar Alonso Ruiz @HenarAlonso]

I love this time of year not just because of the holidays, but because of the pause. The shift from "go, go, go" to quiet days, cold light, dark evenings and finally… space to think. This collage perfectly illustrates these moments...

[Henar Alonso Ruiz @HenarAlonso]

After a tough, busy, and very full year (including an international move, which I don’t recommend unless you really enjoy the lack of sleep and chaos😅)… I’m ready to switch off.
Wishing everyone a peaceful holiday, time to recharge, and a 2026 that starts slow & feels light!

[Henar Alonso Ruiz @HenarAlonso]

Most AI pilots fail not because the tech isn’t ready, but because leadership isn’t.
This new report from @mitsmr & @BCG makes it clear: the real value comes from clarity, alignment, and using AI to expand capacity, not just cut costs.
🔗Read it here: https://t.co/SWtFShBPg1

[Henar Alonso Ruiz @HenarAlonso]

Beautifully written, devastating, heartbreaking, emotionally draining, full of trauma, brilliant story.
I would not recommend it lightly, it's definitely not for everyone, as you have to be in a very healthy headspace, but it has been one of my favourites this year.

[Henar Alonso Ruiz @HenarAlonso]

AI has made “storytelling” go from a nice-to-have to a must-have. In this new landscape, being able to do both (use AI tools and tell the story) is a serious advantage we should use. https://t.co/nsh5I3SMzs

[Henar Alonso Ruiz @HenarAlonso]

RIP Rob Reiner, a brilliant artist. Thanks for the most wonderful memories...

[Henar Alonso Ruiz @HenarAlonso]

@elchandler Loving it! 🙂

[Henar Alonso Ruiz @HenarAlonso]

According to Cisco’s AI Readiness Index, 99% of companies seeing real AI ROI have one thing in common: a clear strategy and leadership committed to change.
Worth a read if you’re building with AI or planning to: https://t.co/HgHQ6jUOUM

[Henar Alonso Ruiz @HenarAlonso]

@ivanfamil Todo esto y muchas más anécdotas curiosas de las pelis lo cuenta en su libro "Rodando por el Mundo. Mis recuerdos y Trucajes Cinematográficos". Más info en la página de Facebook: https://t.co/hj4vaKYCi5

[Henar Alonso Ruiz @HenarAlonso]

Everyone’s using AI, but almost no one is changing how they actually work.
@McKinsey says 75% of companies use gen-AI, but only 21% have redesigned workflows, and just 28% have the CEO leading governance.
Tech isn’t the problem. Breaking habits is.

[Henar Alonso Ruiz @HenarAlonso]

Massively proud of my brother, who went from Formula 1 to co-founding @leanspace_io, a startup that's helping space catch up with the cloud. No big deal...

From floppy disks still in use 🤯, to space tech stuck in the 80s, it’s a brilliant conversation: https://t.co/NYr5J5CCor