Henry Sims

I help entrepreneurs and experts future-proof their business one video at a time
🤓 Marketing Nerd
☕️ Coffee Snob
💥 Adrenaline Junkie

[Henry Sims @HenryDSims]

Active views today are good but passive views tomorrow and next month and on and on are even better 😉

And I’m not saying do one type of content only. A complete cross-platform content strategy will help capture attention where ever it decides to shift.

#personalbrand

[Henry Sims @HenryDSims]

Most of the time I’d say don’t delete your video.

But that’s because usually it’s our ego getting in the way.

When I think you should really delete a video is if you divert from the strategy and make something that attracts the wrong engagement.

#henrysims #personalbranding

[Henry Sims @HenryDSims]

Happy Saturday entrepreneurs, hope you’re able to recharge 😉

#entrepreneurmindset #entrepreneurship #entrepreneurlife

[Henry Sims @HenryDSims]

Platforms are monitoring for AI-generated content and they will make mistakes!

But I also think that the desire for human content will increase and platforms will allow you to filter by "human verified content".

#henrysims #personalbranding #personalbrand #entrepreneurship

[Henry Sims @HenryDSims]

The Secret to Higher Quality Content is...

Strong, clean audio.

And you achieve that by using a dynamic microphone that blocks out the noise around you and just focuses on your voice.

#henrysims #personalbranding #personalbrand #contentstrategy

[Henry Sims @HenryDSims]

Celebrate your progress! You don’t need to hit 100k subs or 1M views to celebrate.

Growing a business is hard, creating content his hard…

Celebrate your wins along the way 👊

#henrysims #personalbranding #businessmotivation

[Henry Sims @HenryDSims]

One thing you should NEVER use AI for…

I will never use it to outsource my own voice!

There is no easier way to sound like everyone else, than to let an AI tool trained on everyone else come up with “your” thoughts.

#henrysims #personalbranding #personalbrand

[Henry Sims @HenryDSims]

Upgrading your camera is a waste of time until you address the other elements like "Audio" and "Lighting".

And I start with audio because we can forgive bad video, but we definitely can't consume content with bad audio!

#henrysims #personalbrand #ContentStrategy

[Henry Sims @HenryDSims]

With AI amplifying the existing trust recession, brand is what will save businesses.

Your personal brand isn't about vanity metrics or being famous...

It's an ASSET that takes someone from "Can I trust you?" to "I need you!"

If you've been pushing it off, reach out 👊

[Henry Sims @HenryDSims]

I've been using models like Nano Banana 2 and other tools to design/edit YouTube thumbnails because ChatGPT wouldn't generate a full 16:9 widescreen image.

But I just noticed that they made an update AND NOW YOU CAN!

Go try it out and unleash your creativity 😎

#henrysims

[Henry Sims @HenryDSims]

Anyone else struggle with this? What’s your solution 😅

#HenrySims #entrepreneurship

[Henry Sims @HenryDSims]

How social media platforms make money?

Through serving us ads BUT...

This requires us to stay on the platform, which is why "Watch Time" is the metric they care most about.

Stop worrying about all the likes, focus on the Watch Time.

#henrysims #personalbranding

[Henry Sims @HenryDSims]

Viewers on all the major social media platforms are aimlessly scrolling and watching content that is randomly put in front of them.

But on YouTube, they are making a decision of what they want to watch by clicking a recommended video OR they are searching for it.

[Henry Sims @HenryDSims]

Can’t believe they were offended, but I don’t care. Better to filter now than deal with the pain when working together.

#henrysims #personalbranding #entrepreneurship

[Henry Sims @HenryDSims]

Google did a study that helps entrepreneurs and expert businesses reshape their content strategy.

It's called the 7-11-4 Rule and it states that it takes about 7 hours of consumption, over 11 touchpoints, and across 4 platforms before someone makes a buying decision!

[Henry Sims @HenryDSims]

Entrepreneurs tend to spend too much time sharing their expertise but not enough time sharing who they are.

The stories and interests that make you unique are opportunities for your audience to relate to you and connect.

Don’t hide your story and interests.

@themarthakrejci

[Henry Sims @HenryDSims]

Short form content tends to die off after 24-48 hours.

But YouTube videos last MUCH LONGER. Your dream client could search for a topic you made a video on a year from now and still be recommended it.

This is one of the only content types that compounds yet many avoid!

[Henry Sims @HenryDSims]

As a "behind the scenes" guy, it's a strange feeling to see my first piece of PR published... but I'm here and it's time for more people to know it 😎

[Henry Sims @HenryDSims]

You don’t know what you don’t know! Out here in Zion for Breakthrough Mastermind to identify what I don’t know 🤙

[Henry Sims @HenryDSims]

I don't think AI Avatars are as good of an idea as they're being hyped up to be.

What are your thoughts on this?

#personalbranding #AI #henrysims