James Tollefson

[James Tollefson @HeyJamesT]

@thesamocean Got the application in, filled in details as space allowed. Looking forward to chatting further!

[James Tollefson @HeyJamesT]

@thesamocean And downstream of all of this successful model is the endless repurposing that YouTube videos offer for brands/businesses to leverage short form as a rapid fire entry point feeding new eyes into the deeper content on YouTube, and then into customers/clients.

[James Tollefson @HeyJamesT]

@thesamocean Great to see you too! Looking forward to it

[James Tollefson @HeyJamesT]

@thesamocean Hey Sam - curious to apply to this.
I don't have the lvl of YT experience, but I've got the pattern recognition, ADHD-weapons-grade obsession, and have garnered >$1M in client results through biz strategy.
Is the YT component something you're willing to build into an applicant?

[James Tollefson @HeyJamesT]

@GrammarHippy Upstream by Mary Oliver

[James Tollefson @HeyJamesT]

@Zbijelic Doing well!
Definitely overdue to chat soon

[James Tollefson @HeyJamesT]

@Zbijelic Love reading a good story first thing in the morning

Really puts persistence into perspective!

[James Tollefson @HeyJamesT]

@TheSebasHidalgo "Stop getting your opinions from others"

Fixed that for you

If you need someone else to tell you what you should be thinking, you absolutely do *not* need someone else to tell you what you should be thinking.

[James Tollefson @HeyJamesT]

@kyrinahlis Would it not be similar to retaining customers?

If their involvement is 'do work -> get paid', then anyone who pays more for similar work can poach.

Find a way for staff to co-author their 'story' with your business'. Get them involved beyond completing tasks and meeting KPIs.

[James Tollefson @HeyJamesT]

@ItsKieranDrew The focus on 'what questions do I want my audience to ask?' reminds me of a quote from a horror writer:
"If everything is explained and wrapped up nicely, you have no reason to think about it after it ends. Questions are better than answers."

Interesting parallels

[James Tollefson @HeyJamesT]

@parkerworth Storytelling
Writing for fiction
Coding

[James Tollefson @HeyJamesT]

@kyrinahlis Classic

[James Tollefson @HeyJamesT]

@TyroneC__ I still consider myself in the process of tilting away from design & creative work and into brand consulting & strategy

The 4 points you list here are bang on.

[James Tollefson @HeyJamesT]

@kyrinahlis One more:
- If so, are the only testimonials from their pals/engagement group?

[James Tollefson @HeyJamesT]

@thesamocean Just from the description alone, I think I know who this titan is
HUGE win regardless Sam

Kudos!

[James Tollefson @HeyJamesT]

@oledoteth Well... I mean I used to run media for raves so I kinda had to but I get what you mean😂

[James Tollefson @HeyJamesT]

@torreydawley Knee-jerk says this year

Nothing says he doesn't have years of experience behind him and just started his own thing

Plus - 20 years is a good bit of experience, but people often get a certain flavor of complacency and ego when they rest on the laurels of decades.

[James Tollefson @HeyJamesT]

@oledoteth I feel like he'd be more of a big air kinda guy anyways

[James Tollefson @HeyJamesT]

@kyrinahlis

[James Tollefson @HeyJamesT]

@kyrinahlis It makes sense.

If the program is scalable, you get more headspace before you hit a ceiling

With more breathing room, you can focus more on delivery & client success instead of just surviving & treading water.