Katy 🐦

[Katy 🐦 @HeyKatySEO]

On holiday and going into my 3 day of a 5 night holiday no case arrived from London Gatwick with @easyJet I'm a solo parent with young child and no urgency or care has been given by this airline!!!!

[Katy 🐦 @HeyKatySEO]

@Everymancinema Hello, your website and app is really glitchy on the Google Pixel. Haven't been able to buy tickets and get to payment.

[Katy 🐦 @HeyKatySEO]

@alexgroberman SEO Stuff Cheat Codes ✨ Please and thank you!

[Alex Groberman @alexgroberman]

ChatGPT just announced that you can integrate your products with its platform.

Now you can get your stuff indexed, ranked, and displayed inside ChatGPT with live prices and availability.

Here is a full breakdown of how to do it all by yourself so that you don't need to hire any expensive outside help.

Before we get into it, though...

If you want some free cheat codes for getting traffic + sales from ChatGPT and Perplexity, just RT this + follow me + reply with "SEO Stuff Cheat Codes" and I'll DM you.

You must do all 3 for the DM.

And if you want your AI Search Optimization and SEO handled so you can focus on your core business, check out SEO Stuff (https://t.co/wKpf0EILTx).

The Gold Plan (https://t.co/MMsDTFf4rg) is so popular that more than 80% of customers who buy it return for multiple other purchases.

Alright, let's get into it...

OpenAI recently announced that users will be able to buy directly from Shopify and Etsy sellers.

They also announced that they were open-sourcing⁠ the technology that powers Instant Checkout, the Agentic Commerce Protocol, so that more merchants and developers can begin building their integrations.

Everyone is calling this a “Shopify moment” for AI, but it's actually deeper than that.

Uploading a feed is not enough.

If your site structure, authority, and content are not already optimized for AI discovery, ChatGPT will not surface your products.

OpenAI’s Product Feed Spec is a set of rules for sharing structured product data with ChatGPT.

Think of it like a Merchant Center feed for AI search.

When you give ChatGPT your product data in a structured format, it can show your listings with accurate titles, prices, stock, and images directly inside chat.

Here’s the process:

Prepare your feed (CSV, TSV, XML, or JSON).

Include required fields like product ID, title, description, price, and availability.

Deliver it to OpenAI’s endpoint.

Keep it updated every time products or prices change.

But the feed only works if your site’s content and schema are clean.

The Key Feed Sections:

1. OpenAI Flags

Two simple settings control visibility:

enable_search: lets ChatGPT show your product in search results.

enable_checkout: lets users buy directly inside ChatGPT.

You must set enable_search to true before enable_checkout can work.

Mind you, if your store’s content isn’t being indexed or trusted by ChatGPT yet, enabling checkout won’t matter.

2. Basic Product Data

This is the foundation. Every product needs:

id: your product’s unique SKU.

title: your product name (clear, natural, no all-caps).

description: plain text up to 5,000 characters.

link: the URL to the product page.

These fields help ChatGPT connect your feed data to your website.

If your site titles, descriptions, and canonical URLs are messy, the feed won’t parse properly.

3. Item Information

This tells ChatGPT what your product actually is.

Fields include:

brand, category, and material.

condition (new, used, refurbished).

weight, dimensions, and age_group.

These help AI engines group your product correctly with similar listings.

For example, if your product category says “apparel > shoes,” ChatGPT knows how to classify it for running shoes, not electronics.

Most e-commerce sites mislabel these categories or use inconsistent formatting.

4. Media

This is where most brands underperform.

You need:

image_link: main image.

additional_image_link: extra product images.

video_link or 3D_model_link (optional but powerful).

ChatGPT favors listings with clear, high-resolution images.

Feeds with broken or low-quality image links are often excluded entirely.

5. Price and Promotions

These fields tell ChatGPT how to display pricing and discounts:

price: base price with currency code (e.g. 79.99 USD).

sale_price: optional, must be lower than base price.

sale_price_effective_date: when the discount is valid.

The feed updates every 15 minutes.

6. Availability and Inventory

You must declare:

availability: in_stock, out_of_stock, or preorder.

inventory_quantity: how many units are left.

availability_date: if the product is on preorder.

Feeds that show “in stock” but link to out-of-stock pages lose trust and visibility quickly.

This is where freshness and structured data updates matter most.

7. Variants and Groupings

Products with sizes, colors, or styles must use item_group_id to connect all versions of a product.

Example: one “Men’s Running Shoe” might have ten variants in color and size.

Without proper grouping, ChatGPT treats them as unrelated products, breaking discoverability.

8. Reviews and Q&A

OpenAI values review data.

Including these fields improves ranking and user trust:

product_review_count

product_review_rating

store_review_count

store_review_rating

q_and_a

Most stores never implement review schema or connect their data.

9. Merchant and Returns Info

OpenAI requires:

seller_name and seller_url.

Privacy policy and Terms of Service links if you enable checkout.

Return policy URL and return_window (in days).

These details are critical for being included in ChatGPT’s shopping module.

Missing policies mean your listings won’t be purchasable in-chat.

So why does all this matter?

The Product Feed Spec gives you the syntax to get indexed in ChatGPT, but syntax alone doesn’t earn visibility within AI platforms.

ChatGPT prioritizes structured, authoritative, and trusted sources.

If your content, links, and schema are weak, your feed will not rank, even if it’s formatted correctly.

That’s where SEO Stuff comes in:

Gold Plan: snippet-ready content and backlink authority to rank in Google and AI systems.

https://t.co/yEFyM0Ze7W

Premium Content Bundle: 60 optimized articles, product descriptions, and comparison pages built for AI extraction and schema compliance.

https://t.co/4CAnUt07PO

Premium Backlink Bundle: 3 DR50+ backlinks from high-trust, AI-visible sites.

https://t.co/Z9m9D7TjES

Together, they create the visibility foundation your business depends on.

OpenAI’s Product Feed Spec makes ChatGPT commerce possible.

But before your feed matters, your site has to be discoverable, structured, and trusted.

That is what SEO Stuff customers already have in place.

It’s why they’ll be among the first to see their products appear in ChatGPT shopping results with live pricing and checkout enabled.

And if you want some free cheat codes for getting traffic + sales from ChatGPT and Perplexity, just RT this + follow me + reply with "SEO Stuff Cheat Codes" and I'll DM you.

You must do all 3 for the DM.

[Katy 🐦 @HeyKatySEO]

@currys Sage green please #CurrysNinja 🤞🏼

[Katy 🐦 @HeyKatySEO]

Loving the free Summer of SEO course by @freddiechatt. Check it out if you have your own ecommerce store
☀️☀️☀️☀️☀️
https://t.co/IRTGTdLNGe

[Katy 🐦 @HeyKatySEO]

I just joined the ballot for free #brightonSEO tickets. Want in too? Sign up via https://t.co/77lh1wtntP before 12pm (UK time) Friday 19 May and you could get one of thousands of free tickets to spend the day learning more about search and digital in Brighton in September.

[Katy 🐦 @HeyKatySEO]

So excited for @freddiechatt's Summer of SEO ☀️

Level up your ecommerce SEO game!

Check it out

https://t.co/IRTGTdLNGe

[Google Search Central @googlesearchc]

We’ve added a section on page experience to our guidance on creating helpful content. It covers what we’ve said about page experience before, but in a new way we think helps site owners consider it more holistically. Learn more: https://t.co/ttm0CY0qZw

[Katy 🐦 @HeyKatySEO]

@CarrieRosePR Amazing! Congratulations 🎉

[Moz @Moz]

More people than ever are using images instead of text to query @Google. 🖼️🔎

Help them find your brand’s content by optimizing it for visual search! Here’s a short thread to help you get started: 🧵👇🏽

[Katy 🐦 @HeyKatySEO]

Brilliant 🥰🥰🥰

[brightonSEO @brightonseo]

If you're thinking about booking a place for your child/children in the cheapio #brightonSEO creche, although the deadline is April 7, the sooner you're able to commit, the better.

That way we'll know how many childcare staff we'll need.

https://t.co/jJdXwEKIlm

[Katy 🐦 @HeyKatySEO]

@karinakurri @Moz Brilliant answer! 😂

[Katy 🐦 @HeyKatySEO]

@techseowomen Amazing news! 💪🏻

[Katy 🐦 @HeyKatySEO]

Hope @FromPaperchase can be saved, the beautiful papers got me through Uni - big fan!

[The Independent @Independent]

BREAKING | Paperchase goes into administration as hundreds of jobs at risk https://t.co/MK639CJcFP

[The Independent @Independent]

BREAKING | Paperchase goes into administration as hundreds of jobs at risk https://t.co/MK639CJcFP

[Katy 🐦 @HeyKatySEO]

@adrianakstein Great for content ideas, generating topics, keywords but as a general basis for projects. Soon AI content will be detected and performance will suffer. We need to use wisely. 👍🏻

[Katy 🐦 @HeyKatySEO]

@HabitatUK Thank you for letting me know. 💜

[brightonSEO @brightonseo]

The #brightonSEO ballot is now OPEN for 48 hours. Sign up at https://t.co/2zIrOKC6Sr to be in with a chance of getting one of the thousands of free tickets we give away each year.

[Katy 🐦 @HeyKatySEO]

@areej_abuali @sitebulb Congratulations 😍