Most people think selling out a live event takes a huge following, a celebrity speaker, and months of planning.
We did it in 60 days with no discounting and a last-minute speaker change during the LA wildfires.
h/t @EntMagazine
Salt isn’t the star of the dish. Nobody orders it. Nobody compliments it.
Yet the second it’s missing, the entire meal suffers.
AI can produce endless content.
Taste is knowing what to keep, what to cut, what to emphasize, and what to leave unsaid.
Everywhere you look, someone’s trying to stand out with a bigger banner, a louder pitch or a booth giveaway people barely remember.
Here's what we did instead 🔗⬇️
h/t @EntMagazine
Here's what actually moved tickets:
→ We built a waitlist BEFORE launching ticket sales
→ We turned venue walk-throughs and food tastings into social content
→ VIP tickets sold out first because we priced for value, not volume
Full playbook: https://t.co/B0srwDe7Bx
Most people think selling out a live event takes a huge following, a celebrity speaker, and months of planning.
We did it in 60 days with no discounting and a last-minute speaker change during the LA wildfires.
h/t @EntMagazine
🚨BREAKING: meta officially connected meta ads to claude
the connector went live on april 29, 2026
the URL is https://t.co/tuxZBQTSbC
setup takes about 60 seconds
you go to claude settings, add it as a custom connector, authorize via facebook OAuth, and you're in
once connected, claude has full read and write access to your ad account
you can tell it what you're selling and who you're targeting, and it builds the entire campaign structure for you
ad sets, targeting, copy, everything
it can also monitor your pixel health, upload your product catalog, and generate performance reports
29 tools total, all free during beta
this is the workflow agencies charge $3,000 to $5,000 a month for
it's now a one-minute setup inside claude
just created a guide on how to actually connect Meta Ads to Claude step-by-step
Comment “META CLAUDE” and I'll send it
The Impact of AI on SMM and More: Series Kickoff—You’re Invited! https://t.co/s4sPFuMt4B via @YouTube ICYMI...what a great kickoff to a new LIVE season! Featuring @jaimeshine to discuss the interesting state of things #AI
Very informative slide via Google's Danny Sullivan explaining the difference between "Commodity" vs "Non-Commodity" content
Google prefers the later
IMO, lots of evidence this is spot-on, not where Google is going in the future, but where it already is now
via @ChouinardJC
People come to your channel because they have a problem.
So instead of treating your channel like a bunch of random videos, you can structure it like a journey.
Start with a belief they already have.
Challenge it.
Show proof.
Then give them a next step.
ElevenLabs just lost its moat 🤯
Someone just dropped Voicebox, and it clones any voice from just a 3-second audio clip, running 100% locally on your machine.
100% Open Source
Ever felt like you don’t quite fit… no matter how much you try?
Most people assume something is wrong with them.
So they adjust, hold back, or try to become who the environment expects.
But sometimes, the real issue is the environment itself.
Most people don’t realize they already have a process for everything.
Even overthinking before a high-stakes moment.
What if it’s not random?
What if there’s a trigger and a sequence you’re running every time?
#nlppractitioner