Higher Ed Head

Thinking through university #webcontent strategy and tactics for #highered websites. #ConfabEDU lightning talker.

[Higher Ed Head @HigherEdHead]

📣Shoutout to the web content people working behind the scenes today to smooth tensions, keep meetings on track, satisfy VP demands, coordinate marketing and IT efforts, put the user first, and implement strategies... still with enough energy to laugh at cat memes.
👏👏👏👏👏👏

[Higher Ed Head @HigherEdHead]

@halvorson

[Higher Ed Head @HigherEdHead]

@leowebdevo The struggle is real...

[Higher Ed Head @HigherEdHead]

Let me guess...you want a webpage that's a ONE STOP SHOP, right?

[Higher Ed Head @HigherEdHead]

@team_CS_Inc Click here: Bad for the web AND print!

[Higher Ed Head @HigherEdHead]

Never underestimate the effectiveness of a blue underlined text link.

[Higher Ed Head @HigherEdHead]

Starting your content with "Welcome to..." doesn't make your website welcoming.

[Higher Ed Head @HigherEdHead]

@halvorson

[Higher Ed Head @HigherEdHead]

👇

[Derek Featherstone @feather]

“Accessibility isn’t just about markup”

@jpamental talking the accessibility benefits of improving readability and typography. Yes! Not every accessibility need resides in code 😄

#VariableTypography #aeaden

[Jon-Stephen Stansel @jsstansel]

Yes! Everyday is a great day to add alt text to your images.

[Higher Ed Head @HigherEdHead]

It's a GREAT DAY to add alt text to your images.

[Higher Ed Head @HigherEdHead]

@feather

[Higher Ed Head @HigherEdHead]

If your business goal is to "have a webpage with resources on it," your business is in trouble.

#contentstrategy

[Higher Ed Head @HigherEdHead]

@_PatBrown @sara_ann_marie @ConfabEvents @RosenfeldMedia Nice! The coffee coverage is an especially good sign.

[Higher Ed Head @HigherEdHead]

I had the privilege of meeting @sara_ann_marie several years ago via @ConfabEvents, and now I finally read one of her books.

Thank you for this resource, SWB!

Who's read it?

[Pat Brown @_PatBrown]

@HigherEdHead @sara_ann_marie @ConfabEvents @RosenfeldMedia Always on my desk, dog-eared, corners turned down, spine worn out, underlined, highlighted and covered in coffee and office-mate fingerprints.

[Higher Ed Head @HigherEdHead]

@KristianSerrano I understand. Keep pressing.

[Higher Ed Head @HigherEdHead]

Hey web content people in #highered:
Don't give up today, OK?
You're good at making your site lean, organized, relevant, and relatable.
And we need you!

[Higher Ed Head @HigherEdHead]

@leowebdevo