@ZachCPG We agree. Our recent non-nicotine pouch post reached over 1M views, which reinforced for us that consumers are ready for innovation beyond traditional categories. Excited for what’s ahead.
@ZachCPG We agree. Our recent non-nicotine pouch post reached over 1M views, which reinforced for us that consumers are ready for innovation beyond traditional categories. Excited for what’s ahead.
Thanks for taking the time to look into it! 🙏 Innovation is what excites us most. We’ve now filed 22 provisional patents around the platform and formulation, but what’s been even more exciting is the response from customers. Thousands of people are already using Smile+ every day, and the feedback has been incredible. We’re just getting started, and we appreciate people like you taking the time to dig into the science. If you’d like to give it a try, use code HOWIE20 for a special VIP discount. We’d love to hear what you think!
@CasieLane@GraduatedBen Casey, we also wanted to say thank you for your service. 🇺🇸 We truly appreciate the sacrifices made by our veterans. We hope you get a chance to try Smile+, and we’d love to hear your honest feedback. Welcome to the Smile+ family! Use code Howie20 for special VIP discount.
We think you’re going to love it! Fun fact: about 50% of our customers are women. Just tuck it between your gum and cheek for around 40 minutes and let the ingredients do their thing fresh breath, cleaner-feeling teeth, and daily enamel support. We’d love to hear what you think if you give it a try!
Actually, it’s the opposite. Smile+ uses a soft, food-grade pouch that’s comfortable against the gums. There’s no abrasive material, no cutting, and no gum disruption. The pouch simply holds ingredients like nano-hydroxyapatite, xylitol, zinc, papain, and calcium minerals in contact with saliva so they can do their job over time.
Our goal isn’t to irritate the mouth it’s to support it.
Great question. It’s much more than a xylitol mint. Smile+ is built around our patent-pending Oral Defense Matrix, combining:
🦷 55mg Nano-Hydroxyapatite – the same mineral your enamel is primarily made of.
🌿 Xylitol – supports a healthier oral environment.
🛡️ Zinc Citrate – helps fight odor-causing compounds for longer-lasting fresh breath.
✨ Calcium Glycerophosphate & Calcium Lactate Gluconate – calcium-based ingredients commonly used in oral care to help support tooth mineral balance.
⚡ Sodium Bicarbonate – helps neutralize acids and freshen breath.
🍈 Papain Enzyme (from papaya) – a natural enzyme used to help break down surface stain proteins.
💧 Sodium Citrate – helps maintain the formula’s pH and oral environment.
The other big difference is time. A mint is usually gone in 1–2 minutes. A Smile+ pouch stays in your mouth for up to 40 minutes, giving this entire oral wellness stack extended contact with your teeth and gums. It’s designed to freshen breath, help whiten teeth, and support your daily oral care routine—all in one pouch.
Exactly. But we’re taking it way past nicotine.
What we’re launching in 60-90 days is built for extreme focus, cleaner energy, and oral performance that same pouch feel people love, but with more energy, L-theanine for smoother focus, and nano-hydroxyapatite to support whitening and enamel health while it sits in your mouth.
So instead of just a nicotine hit, it’s a 40-minute focus + energy + teeth-whitening pouch.
And the flavors are going to be insane. This is going to feel like a whole new category.
Thanks! 😊 Nano-hydroxyapatite is a big part of Smile+, but it’s only one piece of the formula. We also include xylitol, zinc citrate, calcium glycerophosphate, calcium lactate gluconate, sodium bicarbonate, papain enzyme, and aloe vera all ingredients selected to help support a healthier oral environment while freshening your breath and helping keep your smile looking its best. We’re excited for people to experience what daily oral wellness can feel like.
Great question. The concern you’re referencing is mostly about inhalation of loose nanoparticles, not normal oral-care use. Europe’s Scientific Committee on Consumer Safety reviewed nano-hydroxyapatite for oral-care products and considered it safe at defined levels, including up to 29.5% in toothpaste and 10% in mouthwash.
Also, not all hydroxyapatite is the same. Particle size, shape, coating, purity, and how it’s delivered matter. Smile+ uses a contained pouch format — not a powder you inhale and our goal is oral contact with the teeth, not lung exposure.
We’re always going to follow the science, but the fear that properly formulated oral nano-hydroxyapatite “accumulates in the lungs” doesn’t match how this product is used.