Hridaye Nagpal

Made ads, shows, and films. Discovered AI. Haven't shut up about it since. Founded GOBO Labs. Now Content Strategy Lead @invideoofficial.

[Hridaye Nagpal @HridayeN]

I spent 20 years thinking i was learning the craft. turns out i was learning what to point it at.

[Hridaye Nagpal @HridayeN]

There are 28 copies of The Thinker around the world. the sculptor whose name is on every one of them never touched a single one.

[Hridaye Nagpal @HridayeN]

AI is my praticien. it does the carving. i do the part rodin would've called the real work. what to make, why, which of the fifty versions is the one that's actually true. that was always the job.

[Hridaye Nagpal @HridayeN]

putting "made with AI" on a film is fair. we should know what's real now. the problem starts when that tag becomes the verdict. slop. cheating. didn't really make it. that's judging the chisel, not the work.

[Hridaye Nagpal @HridayeN]

rodin let other people carve every one of his sculptures and never lost sleep over it. but the one time a critic hinted he hadn't really made a piece himself, he lost it. he didn't care whose hands held the chisel. he cared that the vision was his. that's where the art was, and he knew it.

[Invideo @invideoOfficial]

Hridaye, our creative director, made a 2-min brand film for agent one in 3 days. solo. $1,500.
Agent one is built for serious filmmakers. the more you treat it like a real crew member, the more it behaves like one. Real flow state. Real speed. If you make video for a living, this is the workflow shift of the year.
The full 27-min process in the video & the thread

[Hridaye Nagpal @HridayeN]

@ycombinator @martini_film Bruuuhhhhh