Hugo Hanselmann

Founder & CEO, @HuHeHa | Phygital Transformation | Marketing Expert | FMCG Specialist | Global Speaker

[The Brewers of Europe Forum & EBC Congress @ForumBoe]

A new session about the "Digitalisation of the economy" is nearly there. Find out how to sell beer efficiently in the digital age! Join @bnox from @kdghogeschool and @HugoHanselmann from @B_Sprouts_ and ask them questions! They are here to guide you! #beer #BrewersForum

[The Brewers of Europe Forum & EBC Congress @ForumBoe]

Thanks to Clo Willaerts (@bnox)and @HugoHanselmann for these valuable tips about the digitalisation of the brewing sector ! 👏 👏 👏
Replays of their speeches & keynotes will be available very soon on the #BrewersForum online platform!

[Strategic Objectives @SO_pr]

We are #SOproud to announce @SO_pr is recipient and named #1 #PRagency at the @clutch_co Global Leaders Awards 2020 #wemakenews #pr https://t.co/m0KvLAmIjo

[Restaurants Canada @RestaurantsCA]

Our latest operator survey showed a stunning 88% of respondents reported lower sales in January 2021 compared to January 2020. Of those that reported a decline, 83% said the decline in January was worse than the decline in December 2020. See more results: https://t.co/MFaiAynK70

[Linda Grasso @LindaGrass0]

What are the features of a SMART goal planning?
- Specific
- Measurable
- Attainable
- Relevant
- Timely
{Infographic} @antgrasso via @LindaGrass0 #Strategy #Business #GoalSetting

[B-Sprouts @B_Sprouts_]

📣 Attention! The registration for #data4EUrecovery hackathon is on full speed.🏃It's time to join .@EU_EISMEA @EU_Growth @EU_Commission and find better #smarthealth solutions for European industry.
Apply here 👇till 15th of April ⏰
https://t.co/OQFdRwVJg5
#COSME_EU

[Hugo Hanselmann @HugoHanselmann]

@stratorob @digitaltransf11 @sallyeaves @Bru_Basile @salahkhawaja @UserExperienceU @R_Demidchuk @IIoT_World Thanks @stratorob - For me the most limiting factors in digital transformation initiatives are focus on real problem solving and showing the opportunities, particularly to engage the whole organization in the required changes. #DigitalTransformation #innovation #DataDriven

[Hugo Hanselmann @HugoHanselmann]

When talking about #branding, the focus is often on the "big" (logo redesigns, mood boards, etc), but branding also affects the "small" (messaging, usability, etc). What do you do to make big and small brand decisions for your business? @MarketingSherpa https://t.co/jtcIbrH5c7

[Hugo Hanselmann @HugoHanselmann]

Influencer #marketing is on the rise & is here to stay. What should your strategy for influencers include? Consider creating long-term #influencer partnerships. You will both have a strong grasp of the rules & a shared interest in following them. @elqudsi https://t.co/vinwwlLP70

[Hugo Hanselmann @HugoHanselmann]

“… #DigitalTransformation can only occur when technology is used to transform business processes, evolve #BusinessModels or underpin new market strategies.” @content_cloud_’s Geoff Kneen argues that tech adoption isn't always transformational. https://t.co/VWDCwmKAVb

[Hugo Hanselmann @HugoHanselmann]

@MarketBuildr @cxwhisperer Great share, Steve! AI has been on the rise this last year, becoming much more widely used. It'll be interesting to see how it evolves in the next couple years to handle more customer needs.

[Hugo Hanselmann @HugoHanselmann]

With over 150 #RPA and #IntelligentAutomation tools on the market, business leaders need to carefully evaluate which can best enable #DigitalTransformation and offer clear measurements for their value. @blue_prism https://t.co/f1SdzdVoZJ

[Hugo Hanselmann @HugoHanselmann]

“…infrastructure #automation isn't new. But many of the ways we go about doing it today are.” @kevinrcasey looks into the ways containers, orchestration, and other technologies have transformed #IT infrastructure. #DigitalTransformation https://t.co/9brmVwLv6d

[Hugo Hanselmann @HugoHanselmann]

Amid the shift in #ExperientialMarketing to digital platforms in the past year, @ABinBev has deployed a variety of efforts to engage homebound consumers. @StellaArtois is collaborating with @BlueApron to create interactive experiences for fans at home. https://t.co/IEuoBFtlIx

[Hugo Hanselmann @HugoHanselmann]

Consumers want to trust the businesses that they buy from. So as marketers what are you doing to build & strengthen emotional relationships with your customers? When people connect with a #brand, they will continue to support your company. @Forbes https://t.co/f0pj8J893g

[Hugo Hanselmann @HugoHanselmann]

With #AI and #DataAnalytics, companies can accurately predict customer needs and provide the kind of highly personalized experiences needed to build #CustomerLoyalty. @Deloitte #DigitalTransformation #AI #Personalization https://t.co/UPvanLGkEU

[Hugo Hanselmann @HugoHanselmann]

While #BigTech’s giants continue to duke it out, #OpenSource specialists like Canonical, Red Hat and SUSE could be the biggest sources of tech innovation in 2021. #DigitalTransformation @More_Hybrid https://t.co/SPzZeOhR3T

[Hugo Hanselmann @HugoHanselmann]

@wewatts Nice share, Eugene! Companies across all industries have been going through digital transformations lately and are continuing to find new ways to amp up their businesses this year. Thanks for sharing these trends!

[Hugo Hanselmann @HugoHanselmann]

#DevOps heavily relies on effective collaboration to thrive, so in order for #RemoteWork to function well in this environment, there needs to be proper support and infrastructure in place. #DigitalTransformation @KayaIsmail https://t.co/QE7Oimue3x

[Hugo Hanselmann @HugoHanselmann]

I am a big fan of using content to build & grow your brand. It can strengthen your bottom line and create a community & engage new customers. What are you doing with your content to take it to the next level this year? @jboitnott #Marketing #Content https://t.co/TMU8JY7yvk