@Clive_Bates@tobaccoreporter Outstanding summary of the current situation, in particular the cognitive dissonance being displayed by big tobacco control. With the Lives of adult smokers at stake, the penny needs to drop quickly.
Another groundbreaking RCT just featured in the @nejmunofficial proves we have been right!
Discover how #ecigs significantly outperform traditional cessation methods in achieving lasting tobacco abstinence: https://t.co/anhEyGCyFU
This study adds to the growing body of irrefutable evidence that e-cigarettes could be the #gamechanger in #smokingcessation