Hunter Davis

Student at University of Akron

[Hunter Davis @HunterD1894]

@laurenwalk08 @LaurelAynne Tom’s was a really good example, thanks for sharing. I agree that companies are taking more responsibility and helping better society more than ever.

[Hunter Davis @HunterD1894]

@LaurelAynne 2) I see some changes being made more in society that affects our field. Some are already taking place. The interest of using recycled/biodegradable materials, things such as our mission and our plan for society. How we market ourselves to the consumer. #ICMKTG #UAkronMarketing

[Hunter Davis @HunterD1894]

@LaurelAynne Marketing can easily help raise awareness of problems occurring in our world. Things that not everybody may realize or see. Such as the micro plastics in our oceans, or starvation in Africa. Without marketing people wouldn’t know these are issues. #ICMKTG #UAkronMarketing

[Hunter Davis @HunterD1894]

@MaxLU482strat @JennLStevens I answered practically the same, both are very important matters.

[Hunter Davis @HunterD1894]

@JennLStevens A2) @ASPCA because they help rehabilitate all sorts of animals and re introduce them into new homes and help provide care to pets who’s families can no longer care for them. #UAkronMarketing #ICMKTG

[Hunter Davis @HunterD1894]

@JennLStevens Answer 1

[Hunter Davis @HunterD1894]

@JennLStevens I personally think mental health and well-being is a trend that needs to be implemented heavily this year and beyond. With the pandemic and everything else going on I and many others have had to make lifestyle changes to adapt. #ICMKTG #UAkronmarketing

[Hunter Davis @HunterD1894]

@oschman_sarah @AlexaKaye3 I agree, the only thing I said that could come anywhere close would be the shamrock shake so Irish/Minty flavors. But I don’t think it’s even that close. #ICMKTG #UAkronMarketing

[Hunter Davis @HunterD1894]

@AlexaKaye3 A2) The only other flavor trend I believe to be any kind of competition would be Irish flavorings such as the shamrock shake at McDonalds. It definitely does not usurp pumpkin spice though. It is still a heavily marketed item around St. Patty’s though. #ICMKTG #UAkronMarketing

[Hunter Davis @HunterD1894]

@AlexaKaye3 A1) Pumpkin spice flavored anything is something I believe people look forward to all year. Almost all coffee places carry it and make it a huge spectacle. Even deserts and such come out around this time. I think it’ll continue indefinitely. #ICMKTG #UAkronMarketing

[Hunter Davis @HunterD1894]

@rms_229 @AlexaKaye3 @amazon A2) Challenges may include the virtual showing not being reasonable correct in size and shape. Also how to explain to consumers how this function works and how to use it. People will still probably purchase to try on before converting to this system for some time. #ICMKTG #UAkron

[Hunter Davis @HunterD1894]

@AlexaKaye3 @amazon A1) A big problem with online shopping is not being able to try on/see what it is in person. Amazon is taking action to solve this problem by creating a system allowing people to try on clothes virtually to get a better idea. This can help people see if it runs fairly true to siz

[Hunter Davis @HunterD1894]

@LaurelAynne Our voice plays a huge role in how emotion is shown. Like the save the rhinos or etc commercials and awareness ads can really have a heart wrenching tone behind them and usually a narrator that plays into it well. #UAkronMarketing

[Hunter Davis @HunterD1894]

@LaurelAynne 1 Audio Mining can help the recognition of tone and how and why people speak in that way, for example a stern tone usually is used when trying to make sure you voice is heard and you voice is deliberate in meaning. #UAkronMarketing

[Hunter Davis @HunterD1894]

@AlexaKaye3 @Cannes_Lions @BurgerKing (2) Also reinforcing the message of preservative free on all forms of social media and on their buildings and menus. Time Lapse advertisments can also be a cool way of showing this, as most know a mcdonalds burger doesnt mold...

[Hunter Davis @HunterD1894]

@AlexaKaye3 @Cannes_Lions @BurgerKing (1) This decision could easily lead to a race between franchises to show just how fresh their food is. For example the chicken sandwich race taking over all fast food even taco bell now.