Rachel Schiffli

University of Akron '23 Consumer Behavior // Personal Account: @rachel_schiffli

[Sean Morton @seany_mcbuckets]

“Moore in space, a burst of speed. HE’S STILL GOING.” might be etched into my memory forever.

Helped make Tyler Trent’s impossible dream come true before he passed away.

R.I.P. Rondale Moore.. you are a Purdue Legend

[Purdue Volleyball @PurdueVB]

Spending the next 1️⃣0️⃣ business days figuring out how Ali Hornung pulled this off. #SCTop10 🤯

[Zips Barstool 🦘 @ZipsBarstool]

Swim & Dive are CHAMPIONS once again 🦘🏅

[Rachel Schiffli @rms_229]

@jackie5643 thank you for being here this weekend!! 💛

[Rachel Schiffli @rms_229]

@MarketingMica @AlexaKaye3 Completely agree- when I think about fall, I don't really think about apples or nuts or caramel before I think of pumpkins. They are the "face" of fall and that's why I think they work so well as the number one flavor during this season🎃🎃 #ICMKTG #UAkronMarketing

[Rachel Schiffli @rms_229]

@AlexaKaye3 Q2) I really can't think of a flavor that could top Pumpkin Spice in the fall. It's perfectly sweet and embodies the entire feeling of coziness & comfort food☺️🧡 Although, I think a close second would be peppermint flavor around Christmas time #ICMKTG #UAkronMarketing

[Rachel Schiffli @rms_229]

@AlexaKaye3 Q1) I think the seasonal appearance of Pumpkin Spice is just enough to keep the flavor trend so popular-it comes at the perfect time, when people need a little bit of change to look forward to, but it doesn't stay long enough for people to get tired of it #ICMKTG #UAkronMarketing

[Alexa Fox @AlexaKaye3]

It's the last week of #ICMKTG for #UAkronMarketing this semester, and we're getting into the spirit of the pumpkin season! 🎃

[Rachel Schiffli @rms_229]

@nintopich @AlexaKaye3 @amazon I think I would be hesitant myself! I am a swimmer with a broader upper body than most women, so I feel that it would not accurately understand my body type. Besides that, I prefer loose fitting clothes anyways. I would rather stick with a store I know. #ICMKTG #UAkronMarketing

[Rachel Schiffli @rms_229]

@AlexaKaye3 @amazon Q2) I think Amazon will need to anticipate a big gap in consumers who are tech savvy vs. not. I also think there will be a lot of resistance with this technology, since some people may not trust the virtual try-on to be 100% accurate on how things fit IRL #ICMKTG #UAkronMarketing

[Rachel Schiffli @rms_229]

@AlexaKaye3 @amazon Q1) Amazon is offering an easy, virtual try-on feature, which is aimed at trying to reduce consumer problems like those of spending too much time trying on clothing items or exhausting a lot of money that it might take to visit multiple stores in person. #ICMKTG #UAkronMarketing

[Alexa Fox @AlexaKaye3]

Everyone thinks of @amazon as being completely digital, but change may be on the horizon. Check out this article & answer the questions regarding the company's department store plans, #ICMKTG! #UAkronMarketing #LWU482Strat #WVU315 #WVU389 #UToledoMarketing
https://t.co/jzeVEy6WLq

[Rachel Schiffli @rms_229]

@nintopich @AlexaKaye3 What a great idea! Besides the actual physical benefits that McDonalds might receive, I also think by them partnering up with Girl Scouts (a well-known nonprofit group) it would boost Mcdonalds' reputation for consumers who care a lot about helping others #ICMKTG #UAkronMarketing

[Rachel Schiffli @rms_229]

@AlexaKaye3 Q2) Doordash & Spotify could work well together if there was a way to synch the apps for a limited time. This could help Spotify earn more users and give Doordash drivers a better experience. After all, this has already proven to work, with Uber & Spotify #ICMKTG #UAkronMarketing

[Rachel Schiffli @rms_229]

@AlexaKaye3 Q1) When both brands in a partnership benefit from their contributions, like earning more sales income & new insights for their company, it would be considered effective- but when both companies do so ethically, that's when I think it is truly successful #ICMKTG #UAkronMarketing

[Alexa Fox @AlexaKaye3]

Co-branding has a lot of potential to improve (or hurt) a brand's positioning and image. Let's hear your thoughts in this week's #ICMKTG topic, #UAkronMarketing!

[Rachel Schiffli @rms_229]

@Kyzuby @steinereli4 @AlexaKaye3 I completely agree. Tying it in with what we learned last week, it's hard for me to completely trust stuff I see online, which is why I would rather hear from people I know are trustworthy-especially regarding their positive reviews on a product or brand #ICMKTG #UAkronMarketing

[Rachel Schiffli @rms_229]

@AlexaKaye3 Q2) In Ally Raisman's testimony for the Larry Nassar case, she criticized how how she felt diminished by authorities & USA Gymnastics. You could feel her raw emotion when she used trigger phrases like "manipulated" and "it's your turn to listen to me." #ICMKTG #UAkronMarketing

[Rachel Schiffli @rms_229]

@AlexaKaye3 Q1) Audio mining can be helpful for understanding tone of voice, which can be beneficial when analyzing which methods reach consumers most effectively. It can also be used to determine which specific key words/phrases correlate best to consumer insights #ICMKTG #UAkronMarketing

[Alexa Fox @AlexaKaye3]

This #ICMKTG topic couldn't be more timely, especially as #UAkronMarketing Consumer Behavior students get started on their primary research endeavors this week!